Converse "Jack Purcell" Laugh is a popular classic sneaker that represents not only Converse, but also the sneaker world. It was born as a badminton shoe developed by legendary badminton player Jack Purcell, and 85 years after its first release, it received high support as an everyday sneaker.
<h1 class="pgc-h-arrow-right" data-track="2" > the characteristics of Converse's Jack Purcell</h1>
■ "Smile" at the tip of the shoe
The first feature of Converse "Jack Purcell" is the design of the toe part of the shoe, because it looks like a laughing mouth, so it is commonly known as "Smile". As a design unique to Jack Purcell, this has long been loved by people.
■ the logo of the so-called "beard" heel label
The second feature of Converse "Jack Purcell" is the logo of the heel label, commonly known as "beard". It is nicknamed because the design with two triangles looks like a mustache, but in fact this logo is the design of the insole system "Posture Foundation" installed in "Jack Purcell". The inside of the arch is designed to be slightly hard and high, and the outer side is designed to be soft and low, expressing the structure of "posture foundation", making it easier to maintain the correct posture.
<h1 class="pgc-h-arrow-right" data-track="5" > the history of Converse sneakers "Jack Purcell"</h1>
In 1935, the first model of the "Jack Purcell" was born
The first model of the Converse sneaker "Jack Purcell" was born in 1935. Tire manufacturer BF Goodrich is said to be in charge of manufacturing and Spalding is responsible for sales.
The trademark "Hige" on the heel label in the 1960s
Early models of the "Jack Purcell" without heel labels became the "Jack Purcell" trademark on the heel label in the 1960s after being distributed in the 1940s and 1950s. The heel is on sale. The sole that was once a rubber sole became a flat sole.
Converse sold "Jack Purcell" in the 1970s,
BF Goodrich, which has been undertaking the manufacture of "Jack Purcell", merged with Converse's footwear division. "Jack Purcell" will be sold by Converse. At that time, the sole of "Jack Purcell" was light blue, and the sole was a gabled sole and a plate sole.
From the mid-1970s to the 1990s, variations such as form and color continued to expand.
From the mid-1970s onwards, in addition to the standard form, there was the deck shoe motif "Wind Jammer", the mesh and suede combination "Coolia", and the sports car image "expanding variants of "Jack Purcell", such as "Race Around". In the 1980s, the number of color variations increased, and the "Jack Purcell" of women was reinforced.
2005 Major update to commemorate the 70th anniversary of the birth of Jack Purcell
In 2005, a feature update was made to commemorate the 70th anniversary of the birth of "Jack Purcell". The newly adopted detachable "coaster" has high cushioning and a "wave-seam sole" with a fine wavy notch. While retaining familiar details such as "smile" and "beard", we achieved a weight reduction of about 70 grams per leg than in the past.
< h1 class="pgc-h-arrow-right" data-track="11" > transition to "Jack Purcell" detail design</h1>
The heel label for Converse 'Jack Purcell' in the 1950s
■ heel label
Around the 1940s Jack Purcell didn't have a heel label.
Around the 1950s, 3D printing contained only the letters "Jack Purcell".
In the 1960s, the letter "Jack Purcell" was three-dimensionalized along with the mark commonly referred to as the "beard." in order to
Based on the designs of the 1970s and 1960s, Jack Purcell will use not only 3D design, but also 2D design.
Converse "Jack Purcell" insoles for the 1950s
■Insoles
In the 1950s two companies were named "Posture Foundation" and "BF. Goodrich" is entered in green letters.
Includes the "CONVERSE" ★ logo from the 1970s. Company name "BF. "Goodrich" will disappear due to the integration of BF Goodrich and Converse's footwear division.
Around the 1980s, in a simple design, only "posture basics" and "CONVERSE" ★ were described. The material has been completely redesigned as canvas.
The color of the 1990s letters changed from green to blue. The character symbol is only "CONVERSE" and has been updated to a simple design with stars in the brand name "O".
<h1 class="pgc-h-arrow-right" data-track="18" > the current popular model of Converse sneaker "Jack Purcell"</h1>
<h1 class="pgc-h-arrow-right" data-track="19" > Jack Purcell</h1>
The most basic model of "Jack Purcell" is also popular not only in Converse, but also in the sneaker world. These are classic sneakers full of iconic elements such as the toe line "smile" and the heel label design "beard". The simple design matches a wide range of coordination.
<h1 class="pgc-h-arrow-right" data-track="22" > LEA Jack Purcell</h1>
The leather material is used in the model "LEA Jack Purcell" of Converse "Jack Purcell". It also has soft leather that fits comfortably on your feet. Unlike the atmosphere of "Jack Purcell" on canvas, it is the perfect partner for adult casual collocation, with a chic mood.
<h1 class="pgc-h-arrow-right" data-track="25" > the insoles of the Converse sneaker "Jack Purcell" create comfort</h1>
The charm of Converse "Jack Purcell" lies in its simple and comfortable wear, which firmly supports daily walking. The updated coaster in 2005 will be installed on the regular model, while this season's "Jack Purcell" will be equipped with "React HD Cup Insoles" starting in the fall/winter of 2018.
The "React HD Cup Insole" is Converse's original multi-layer coaster that enhances lightness, stability, resilience and breathability to support walking comfort more than traditional coasters.