"Green and dark early summer, red residue not as spring. Wei Hua is not his wife, and Lu Cheng is a villager. "The Lu Orange in Su Shi's text is a loquat, and in Su Shi's opinion, compared to Yao Huang Wei Zi, the loquat from his hometown Sichuan is closer.
Miyi County, Panzhihua City, Sichuan Province, is one of the early loquat producing areas in China, thanks to its unique geographical conditions, the loquat produced here has firm flesh and higher sweetness. In Miyi, you can taste the sweet and sour bite of the golden ratio in the memory of the literati Su Shi earlier. Data show that the planting area of loquat in Miyi County is 40,000 mu, with an annual output of 22,000 tons and an output value of 600 million yuan.
Miyi loquat has accumulated a winter sweetness, which is not only popular with locals, but also attracts merchants from the surrounding area. In recent years, with the development of e-commerce and logistics, Miyi Loquat has actively developed online sales channels, with the help of new e-commerce platforms such as Pinduoduo out of the mountains of western Sichuan, loquat, a fruit grown in the south, has gradually been accepted and loved by consumers in the north and even the whole country, and farmers who grow loquat have also tasted the "sweetness" brought by e-commerce.
Miyi County, Panzhihua City, Sichuan Province, is one of the early loquat producing areas in China, and the loquat produced here has firm flesh and higher sweetness. Duan Yuliang/Photo
Impoverished villages have become "100 million yuan villages", and golden fruits are grown in the mountains
"May loquats are full of gold", every spring and summer is when loquats are on the market in large quantities, and Miyi loquats are listed earlier. Thanks to the unique geographical conditions, the ripening period of Miyi loquat is from December to April of the following year, also known as "early spring loquat".
Miyi County is located in the northeast of Panzhihua City, Sichuan Province, with no cold winter all year round, and is known as the inland "Hainan Island". As a rare low-latitude, high-altitude hot crop area in the country, Miyi County has a high-altitude sunny slope of 1600 meters, long sunshine time, large temperature difference between day and night, the average sweetness of Miyi loquat grown here is as high as 15-17 degrees, the fruit shape is petite, consumers after eating it are evaluated "the taste of sunshine".
In the early 90s of last century, Miyi County introduced large-fruit loquat varieties such as "Liberation Bell" and "Big Five Star", and began large-scale development after 1996, and carried out related technical research and demonstration promotion.
In Longhua Village, Caochang Town, Miyi County, farmer Wang Guijin is picking mature loquats, and he was hired as a "field teacher" because of his good planting skills. Sea buckthorn/photo
Luo Minggui of the seventh group of Longhua Village, Caochang Town, Miyi County, still clearly remembers that at that time, the county advocated industrial restructuring, and at first he had no bottom in his heart, if he did not grow food, he would probably have no food to eat, but in order to be able to break through the dilemma of the "poor village" at that time, he still decided to fight and give it a try.
In 1998, Luo Minggui cut all four acres of his family's sugarcane and renovated it, sprinkled it with loquat seeds imported from Longquan, Chengdu, and planted more than 200 trees in total. In 1999, the loquat tree grew up and was able to sell loquat seedlings while grafting branches, and in 2002, the loquat tree hung fruit for the first time, and he brought the first batch of fruit down the mountain and sold it in Miyi County.
Talking about selling loquats for the first time, Luo Minggui, 71 years old this year, is still very excited, "Loquats were sold at a wholesale price of 25 yuan a catty, it was 2002, and the income was more than 20 times that of millet!" Since then, driven by Luo Minggui and other first batch of farmers, more and more farmers have grown loquats in Miyi County, gradually forming a scale. Longhua Village is among the list of 100 million yuan villages in the national rural characteristic industry announced by the Ministry of Agriculture and Rural Affairs in 2020, and the total annual sales income of loquats in the village exceeds 100 million yuan, and most of the villagers live in beautiful small bungalows, becoming a well-known "100 million yuan village".
In 2017, Miyi loquat was approved as a national geographical indication protection product. In recent years, Miyi County has vigorously promoted the standardized production of loquat, widely promoted a large number of agricultural technologies such as soil testing formula fertilization, ripening of loquat control, green prevention and control of diseases and pests, etc., and strengthened the supervision and traceability of loquat quality and safety. Now it has formed three concentrated and continuous production bases of grassland, Binggu and Baima, and loquat has become one of the important sources to promote the income of local farmers.
Production and consumption are directly connected, so that the first sweet bite of early spring comes out of the mountains
At first, Miyi loquats were mainly sold offline, and after the loquats were ripe, some fruit farmers in remote areas had to walk more than 20 kilometers to transport the picked loquats to the county seat to sell. In recent years, with the development of e-commerce, more and more local young people have begun to sell Miyi Loquat through online platforms.
Long Jianchao, a native of Miyi, returned to his hometown to start a business to sell agricultural products from his hometown, and established a loquat collection point in Bajiaojian Village, Binggu Town, "Loquat Water Township". Duan Yuliang/Photo
"We are in the main production area of Miyi loquat, which is directly sent from the place of origin, has a price advantage, coupled with zero commission for agricultural products on the platform, so that we can recommend good quality loquats to consumers across the country at affordable prices." Pinduoduo merchant Long Jianchao is a native of Miyi, and in 2016, he and five or six friends started an e-commerce business, becoming one of the first merchants to settle in Pinduoduo.
In the selection of fruit categories, they locked their eyes on the rice loquat they were more familiar with. "At first, many northern friends did not know what kind of fruit loquat was, but after buying it once, they liked it, and there were more old customers who bought back in our store." With the good reputation of Miyi Loquat, Long Jianchao's store is gradually on the right track, from the initial dozens of catties per day, to thousands of catties per day, if you participate in activities such as platform flash sales, daily sales can reach tens of thousands of catties.
Today, Long Jianchao has established his own loquat collection point in Bajiaoqi Village, Binggu Town, the "Loquat Water Town". There are many more collection points like this in Binggu Town, and you can see the scene of express delivery packaging every morning and evening. Instead of transporting loquats to wholesale markets, farmers can sell them right at their doorstep.
In recent years, Miyi Loquat has actively developed online sales channels, and with the help of new e-commerce platforms such as Pinduoduo, it has gone out of the mountains and sold to the whole country. Duan Yuliang/Photo
Like Long Jianchao, Hu Jianfeng, a post-90s new farmer, locked his eyes on loquats. Hu Jianfeng, a native of Fujian, returned to his hometown in early 2020 to start a business, choosing to sell local Yunxiao loquats in Fujian through the new e-commerce platform Pinduoduo. Due to the different climates in different places, the ripening time of loquats is also different, under the introduction of friends, Hu Jianfeng came to western Sichuan and was attracted by the taste and sweetness of Miyi loquat.
"Eat loquats? Taste our fruit, it's sweet. "Wang Guijin from Longhua Village, Caochang Town, Miyi County, has been planting loquats for 20 years, and he cuts two loquats from his loquat tree and hands them to the merchants who come to buy them." Just tested two days ago, the sweetness of loquat reached 17.8. ”
"When we came to the production area to investigate, we found that the environment and water quality here are very good, and the sunshine time is long, so the sweetness of the fruit is high, and Miyi's loquats are bagged, so the fruit surface has no rust spots, the fruit type is good, and it is very popular with consumers." Today, Hu Jianfeng cooperates with the local agency to set up collection points and warehouses in Caochang Town, and deliver goods directly from the place of origin, "In a loquat season, by participating in tens of billions of subsidies, flash sales and other activities, our Pinduoduo store sales can reach 8 million yuan." ”
The entry of e-commerce has solved some pain points of traditional sales, Longhua Village loquat sales "agency" Luo Lin introduced, in the past when the market was not good, loquats were ripe from the tree and stored in the warehouse is easy to wilt, and now it is basically picked and sold on the same day; In addition, small and medium-sized fruits that previously lacked sales are no longer worried about sales because e-commerce has graded the purchase and sale of fruits. "Almost every household in our village grows loquats, and young people don't go out to work, they are basically doing e-commerce, and many of them open their own stores online."
It is reported that in order to enhance the added value and premium capacity of agricultural products and promote the benign development of the industry, as a well-known upward platform for agricultural products in China, Pinduoduo launched the "Finding Fresh China Duoduo Good Agricultural Products" project, taking the seasonal season as the axis, selecting the freshest seasonal vegetable and fruit ingredients and high-quality agricultural goods in the country, through early taste live broadcasts, special zone promotion, landmark publicity, etc., through "farmland cloud pinning" to achieve "direct connection between production and consumption", accurately meet the layered needs of nearly 900 million consumers, and enhance the brand value and efficiency of agricultural products.
In Miyi, there are many new e-commerce farmers like Long Jianchao and Hu Jianfeng, who let Miyi loquats, which grow sweetly in the sun, continue to run on the road to help farmers become rich.
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