At the 5th China International Import Expo this year, fashion brands showed their confidence in the Chinese market to continue to invest in the Chinese market, using the Expo platform to show brand development, innovative products and high-quality services with different themes to show the contemporary global consumption trend.
At this year's CIIE, Dior and LVMH LVMH brands jointly appeared at the China International Import Expo, showcasing the brand's historical heritage and outstanding creativity. With its creative passion brand, this exhibition further deepens the understanding of Chinese traditional culture and continues the indissoluble bond with China.
In the same exhibition area, Dior uses virtual immersive technology to showcase the legendary hall of the brand at 30 Avenue Montaigne in Paris, starting a journey of exploration to the "Land of Dreams".
IT IS UNDERSTOOD THAT FROM THE FOUNDER OF THE BRAND, MR. CHRISTIAN DIOR (CHRISTIAN DIOR) TO THE CURRENT CREATIVE DIRECTOR OF WOMENSWEAR, MARIA GRAZIA CHIURI (MARIA GRAZIA CHIURI), THE CREATIVE DIRECTORS OF DIOR CONTINUE TO PAY TRIBUTE TO THE WORLD'S DIVERSE CULTURES WITH DESIGN MASTERPIECES, AND IN THIS DIALOGUE THAT CONTINUES TO THIS DAY, BEAUTIFUL FEELINGS AND MEMORIES OF CHINESE CULTURE ARE REVEALED EVERYWHERE. Over the years, Dior has continued to pay attention to and support Chinese artists and has collaborated with them many times.
In this year's China International Import Expo, the Dior exhibition area selected classic works such as the Dior BAR JACKET and LADY DIOR handbags to vividly display the vast world of Dior. One handbag, created by Chinese artist Wang Yuyang for the "DIOR LADY ART #7" limited collaboration series, was presented to the audience for the first time at this year's fair.
Dior Perfume & Cosmetics also presents a variety of the legendary fragrance "Miss Dior", visitors can not only enjoy the Miss Dior Women's Perfume Thousand Flowers Glazed Pattern High-order Box, but also through the brand's exclusive customization service MY ABC DIOR, decorate the jacquard bow on the perfume bottle, every detail reflects the brand's ingenuity, and there is also a Dior micro-polishing instrument on the scene, showing the brand's high-tech innovation to shine the skin.
This is my abc dior, the brand's exclusive tailoring service, which decorates the jacquard bow on the perfume bottle.
Kering presents its full range of brands at the China International Import Expo 2022
At the 5th China International Import Expo 2022, Kering participated in the exhibition for the fourth consecutive time with its entire brand. With the theme of "Blue Sky Skies", this year's Kering Pavilion showcased the best of each brand to partners and Chinese consumers, while also showcasing Kering's core philosophy and practices in sustainable innovation, highlighting the Group's vision of "modern luxury".
Ideas from Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeeelin and Kering eyewear.
Exhibit Gucci Savoy series decorative webbing hard case.
Jean-François Palus, Managing Director of Kering, said: "As an important market for the global boutique industry, the structural impetus for the growth of fine consumption in China is already in place. Over the past few years, we have intensified communication within our team and with local governments and partners to express our support and reaffirm our confidence in the Chinese market. We are committed to driving Kering's brands to achieve their vision of 'modern luxury' with sustainable and responsible business models, and CIIE is a platform to showcase our creativity and expertise." ”
Tissot presents its new Super Gamer watches at the 5th China International Import Expo
TISSOT, a well-known Swiss watchmaking brand, presented its new Super Player Series watches and dozens of models at the 5th China International Import Expo. This is also the fourth time that the brand has created a cooperative timer for the Expo. The shape of the booth continued many representative design elements of the Tissot brand, attracting a large number of attendees.
The Tissot booth is created with the brand logo color as the main color. The red and white design was officially unveiled in the Consumer Goods Zone, showcasing Tissot's unique style and personality, as well as its "Swiss made" genes. The stand featured an innovative "+" styling that reflected the high quality of Swiss watchmaking heritage.
Tissot new Super Gamer series watches vividly restore the "Golden Age" classics of the late 70s of last century, with sleek and neat retro designs, rich sizes and color schemes, bringing a variety of new wrist choices to Chinese consumers who love fashion and pursue quality, encouraging young generations to grasp the excitement of the moment. In addition, there are also dazzling Tissot Little Beauty Series, Tengzhi Unbounded Series, Speed Dare Series, Starfish Series and other star products that demonstrate Tissot's exquisite watchmaking skills and innovative spirit.
Tissot new Super Player Series watches were unveiled at the Expo.
Fonterra Group appeared at the Expo and continued to increase its weight in the Chinese market
With the theme of "Focus on a Sustainable and Win-Win New Future", New Zealand dairy giant Fonterra Group officially unveiled the 2.2 Food and Agricultural Products Exhibition Area with 24 strategic signing projects, 15 blockbuster products and 16 new product launches, flash mobs, live broadcasts and other activities. At this year's CIIE, Fonterra shared its long-term vision and strategic priorities in China, and said that it will continue to increase its presence in the Chinese market by providing customers and consumers with natural and high-quality dairy products and solutions with sustainability, innovation and local strategic cooperation as the core.
Fonterra's foodservice brand "Anchor Professional Dairy Professional Partner" has joined hands with Dunhuang Museum to launch innovative cuisine with Chinese characteristics.
Fonterra's foodservice brand "Anchor Professional Dairy Professional Partner" officially signed a joint strategic cooperation agreement with Dunhuang Museum at this year's Expo, which is a deepening and continuation of the "Midpoint West Core" strategy, by connecting the national chao culture with Western-style dairy raw materials, and integrating traditional Chinese baking delicacy to launch innovative cuisine with Chinese characteristics. In addition, Nutiani, a new brand under the Fonterra Raw Materials Department, signed a strategic cooperation agreement with the Food College of Jiangnan University at this Expo, which is expected to realize the integration of production, education and research of probiotics in the future.
Written by: Nandu reporter Zheng Haihong Intern Yang Zixin