Changan deep blue brand at the end of this year also launched SUV, once the deep blue SLl03 stands in the market, SUV pricing is higher than the car, then it will take more than 200,000 market. Chairman Zhu Ronghua's latest speech on the listing of Deep Blue 03, deep blue brand will have 6-7 products in the future. And Navy takes into account both range extender and pure electric dual mode.
At the same time, Changan has 350,000 to 500,000 Avita series to play, this card takes into account Huawei's software series of intelligent cockpit products, and Huawei endorsement can be used for high-end users such as Porsche.
The future of the Chang'an series has been straightened out:
Deep Blue mainly attacks the mid-to-high-end market of about 20;
Avita uses China to focus on the high-end market;
Changan's existing uni, CS series, Auchan brand comprehensive electrification transformation mainly attacked the market below 15.
Trams do low-end and intelligent and endurance is basically difficult to make money, this market Changan is not too anxious, left for oil vehicles and hybrids, first hit the high-end market, profit brand up, can also reduce the future supply chain costs, brand value dimensionality reduction blow is also easier.
BYD Wang Chuanfu's dual-network strategy, Changan Zhu Ronghua's development autonomy and Huawei's strategy of going hand in hand are all worth learning from other domestic car companies.
To borrow the words of Hong Kong stock god Cao Renchao: stop loss is more than winning! Don't learn sheep and little white rabbits just look at the little profit in front of you.
