Last month, we had an article dedicated to talking about Ford's Focus, which is a very legendary model, which has gained more than 2 million users in 12 years after entering the Chinese market, and has become the legend of "9 crowns in 11 years" in the CTCC field, but since 2018, Focus has been depressed because of three-cylinder, non-independent rear suspension and other reasons, and the small steel cannon that once sold 40,000+ per month has been depressed, and Ford in the Chinese market has never returned to that golden age that was at its peak.
It's fun but not necessarily a lot, Ford is really bold!
However, Ford has recently brought two very interesting new cars to the Chinese market, one is the pickup truck Ranger Ranger, and the other is the hard-core off-road SUV Bronco, as far as the current Chinese car market is concerned, both of these products are very niche, Ford can also launch interesting but not necessarily able to go for Chinese players at this moment, it is really bold!
The Ranger launched in December, providing a total of 16 models of gasoline/diesel, manual/automatic, two-wheel drive/four-wheel drive, with a guide price of 145,800-244,800 yuan, and off-road configuration is equipped with front and rear axle differential locks, tank U-turns, full-time four-wheel drive, etc., and provides a very rich modification program, which injects new vitality into the passenger pickup market, and also allows users who love to explore the outdoors to have a more American-style pickup choice.
The Ranger was followed by the Burning Horse, and Ford brought new off-road options
Now Ford has released a domestic Liema, "the current price of the Liema is about 300,000 yuan, and it is expected that there will be greater surprises in the entry-level model." "Speaking of the Ford Bronco, it's a model named after the North American Mustang Broncolma, the original model that came out in the '60s and became Ford's iconic legend alongside the Mustang sports car.
Now the resurrected Bronco has developed to the sixth generation model, the retro-style American classic off-road vehicle has a unique shape, adopts a non-load-bearing body structure, and basically retains the design of the overseas version after being made in China, equipped with a 2.3T EcoBoost engine, and the central control screen has a built-in Qualcomm Snapdragon 8155 chip and Ford SYNC+The intelligent interconnection system, and the interior details have also been specially upgraded for Chinese consumers, so that the driver and passengers can feel a more refined atmosphere, compared with the rugged style of Lao Mei, which can be regarded as an optimization of local characteristics, hoping to get more praise from Chinese consumers.
Of course, more importantly, the Ford Fierce Horse is very playable, providing hardcore equipment such as full-time four-wheel drive and three-lock, and off-road players can also choose professional modification solutions to get a richer play and exploration experience. Ford even officially announced that it will offer the option of frameless doors and a removable roof, isn't it even more stylish?
The little white rabbit shows off his muscles, and Ford has something to look at
At present, the hard-core off-road trend in China's auto market is gradually emerging, with the tank family under the Great Wall, the Formula Leopard under BYD, the Beijing BJ40, the Jet Traveler, etc., and even many small trams adopt the hard-core off-road design style. Now, Ford is able to bring personalized products such as Ranger and Fierce Horse to the Chinese market while traditional fuel vehicles have lost their advantages, and this courage is still worthy of praise. Of course, we also hope that in the future, after the official launch of the Ford Spirit, it will be able to gradually increase the localization rate of spare parts and lower the price threshold, so that Chinese consumers can more easily enjoy the fun of American hard-core off-road.
By the way, Ford China's social platform account avatar has become a strong rabbit showing off its biceps, which is more hardcore and interesting than the original docile white rabbit image, and it seems that Ford's is indeed holding back a lot of energy.