The wind does not blow down the future, and the three questions of Hiromoto ZR-V are there

After successively releasing the official test map and the preview map, Guangqi Honda officially released its new compact SUV - ZR-V Zhizai.

As a global model, the new Honda ZR-V will also be gradually introduced to the global market in the future.

There is no doubt that with the ZR-V debut, Guangqi Honda's SUV family matrix will be more compact. After the ZR-V, GUANGQI Honda's SUV family matrix will also usher in the replacement of new models.

ZR-V Zhi zai, what kind of positioning is it?

Today's urban SUV market can no longer use pure size to divide products.

The growth of the younger generation has brought about differentiated purchase needs, and urban SUVs have long since changed from playful and personalized models to the first choice for sweet and salty family cars.

In the previous SUV family matrix of Guangqi Honda, Binzhi, Haoying and Guandao constitute a five-seat SUV sequence from small to medium to large.

The ZR-V debut this time is aimed at cutting into the market segment of compact SUVs between Binzhi's small SUV and Haoying's medium-sized SUV.

Prior to this, this segment was filled by Haoying's low-end models.

From the perspective of size, the new ZR-V Zhi also cleverly found a combination point before Haoying and Binzhi.

Compared with Binzhi, the visual tension of ZR-V zhi zai is more prominent, and it has no appearance of a small SUV at all.

Compared with Haoying, ZR-V is lower and more restrained, and better emphasizes personalization. With ZR-V Zhizai, the next new generation of Haoying and Binzhi can more easily emphasize their own product advantages.

——Judging from the road test spy photos exposed overseas, haoying's brother of the same door, the new generation of CR-V, is expected to increase the layout of seven seats.

Therefore, from the perspective of positioning, ZR-V zhizai is the key model for Honda to re-layout the compact SUV market. After the official listing, ZR-V will compete with the mainstream compact SUVs currently on the market, and play a role in the positioning of the new generation of Binzhi and Haoying.

So, what about the ZR-V design?

The new Guangqi Honda ZR-V is slightly different from the Honda series models we are familiar with in terms of styling language and design style, and the new car greatly weakens the proportion of chrome parts, while strengthening the beauty of its design with more concise surfaces and light shadows.

On the whole, the proportion of the body of Guangqi Honda ZR-V is obviously affected by the crown road, and the low roof line and the small D-pillar curve of the back are used to refine the overall slenderness of the vehicle.

And this small sneaky design also makes ZR-V differentiate itself from Haoying's medium-sized SUV image. In this way, in the sequence of four SUVs of Guangqi Honda, two pairs of combinations are distinguished from the shape, Binzhi and Haoying are in the style of compactness and lightness, and ZR-V is slender and stable in the style of Guandao.

Whether it is the inheritance relationship in the shape or the differentiated layout in the positioning, the inner volume is cleverly avoided within the brand.

As a compact SUV, the biggest difference between ZR-V zhi zai and Binzhi is the change of platform, the larger platform ensures the visual tension of ZR-V in the lower part of the body, and also brings an independent rear suspension for ZR-V zhi.

According to the official information of Guangqi Honda, ZR-V is based on the design concept of "Huafu", and the keywords of this design are "charming" and "simple".

Splitting the design keywords is the sense of light and shadow of the curved design. In order to better illustrate this problem, you can first take a look at what the real Costume looks like.

The standard Costume looks like this.

Traditional Chinese clothing is styled with long shirts and silk as fabrics, and in the process of natural sagging, the silk fabric will show a unique texture and curved guanze.

This naturally sagging silk texture is the essence that must be grasped by the design of "Chinese clothes". Guangqi Honda ZR-V zhi in the design language, play is the design of curved surfaces.

On the side of the body, ZR-V uses the positive and negative changes of large curvature to construct a side light and shadow line, while the area of the rear shoulder is clearly strengthened by the feature of the shoulder line with the feature of large chamfer.

In terms of the pattern expression of the front, the ZR-V has eliminated the large-area chrome trim that was previously widely used on Honda models, and instead used a simple polygonal grille and independent light set design, echoing the overall feeling of this curved surface.

It is worth mentioning that the tail line of the ZR-V is almost naturally inclined downward along the trend of the D-pillar, so that the transition and transition between the lines and surfaces of the whole vehicle become very natural.

Compared with the young and radical, but also full of technology sense of Binzhi, ZR-V Zhizai's design is more like an "improved housing", which can have a more sense of quality than Binzhi. Compared to Haoying, it will be younger.

It is worth noting that the main color of ZR-V zhi in the far mountain lan, from the official map, the metallic texture of this color matching is very good.

In fact, in the past few years, GUANGQI Honda's body color matching is very representative in the industry, in the environment where everyone is accustomed to black, white and gray, GAC Honda style, ZR-V zhi in waiting for a new generation of models in the debut, will release a beautiful body color matching, thus becoming the focus of this market.

Guangqi Honda ZR-V Zhi in, is there a play?

There is no doubt that the market for home compact SUVs has become a huge red sea after years of rapid growth.

In this market segment, there are both local brands constantly innovating, as well as new products from other joint venture brands. The situation in which the once joint venture brand competed with local brands with small SUVs through brand premiums has been broken.

So what we're seeing now is that a large number of compact SUVs of joint venture brands are accelerating their entry. In addition to the Guangqi Honda ZR-V Zhizai, North and South Toyota launched Corolla Ruifang and Fenglanda, and North and South Volkswagen had Tange Tuyue.

All along, the logic of GUANGQI Honda's product launch has been to take the lead in the mainstream market segment and find a unique product positioning.

For example, when most of the automobile companies are rolled up in the segment of seven-seat medium and large SUVs, GAC Honda has opened up a large-five-seat medium- and large-sized SUV segment with Guandao, and the market demand for seven-seat family cars is to firmly grasp the advantage of space with a odyssey.

This time, GUANGQI Honda ZR-V has also built a differentiated layout in the compact SUV market with inner-rolled. In the compact SUV market with inner-rolled products, a high-quality product image was proposed.

For young people who have upgraded their consumption, this sense of quality is exactly what they need most.