Nowadays, in addition to intestinal discomfort, colds and fevers, allergic rhinitis is also one of the common chronic diseases in childhood. As a result, a large number of products with the slogan of "relieving rhinitis discomfort and achieving free breathing" have emerged on the market, but the quality is uneven, and there is no shortage of indiscriminate numbers.
Elimination number does not stop chaos into the rhinitis care market
With the change of seasons, temperature and environment, many children will always have repeated "paroxysmal sneezing, watery nose, itchy nose and nasal congestion", which is not an ordinary cold. Suffering from "allergic rhinitis", and the problem can not be cured, can only be well controlled through standardized treatment or correct care.
According to the 2019 Pediatric Allergic Rhinitis Diagnosis and Treatment - Clinical Practice Guidelines. In the mainland, allergic rhinitis (allergic rhinitis, AR) has become the main respiratory inflammatory disease in children, with a prevalence of 15.79% and a trend of increasing year by year. [1]
Source: Diagnosis and treatment of allergic rhinitis in children - clinical practice guidelines
If it is not effectively controlled, it may further cause a series of complications such as chronic sinusitis, bronchial asthma, obstructive sleep apnea hypopnea syndrome, etc., which will not only reduce children's quality of life, but also affect children's growth and development.
Therefore, there are various types of products such as eating, drinking, spraying, and smearing on the market, and they are also claimed to be effective in relieving rhinitis discomfort. However, some of these products are bluntly said by industry insiders to be "IQ tax", prompting consumers to carefully distinguish.
Take nasal spray, according to public information: in addition to drug treatment in accordance with medical advice, nasal irrigation is a safe and convenient adjuvant treatment method, the recognized way is to use normal saline or hypertonic saline or seawater nasal irrigation, can remove nasal irritants, allergens and inflammatory secretions, etc., reduce nasal mucosal edema, improve mucus ciliary clearance function. [1]
However, on the e-commerce platform, nasal sprays can be described as diverse, and the ingredients are also diverse. For example, The main ingredients of the bacteriostatic liquid of Weizhenyuan Compound Peppermint Oil, which claims to have bacteriostatic, clean, care and nourish the nasal cavity and relieve nasal congestion and nasal itch, are menthol, camphor and excipient liquid paraffin; it is claimed to have anti-inflammatory, antibacterial, anti-bacterial, anti-nosebleed, postoperative lubrication, lubrication of nasal function of Jiuyuan BOK bacteriostatic spray, the main ingredients are sesame oil, ethylhexane palmitate and chitosan.
It should be noted that the license numbers of these two products are not the drug and device numbers, but the elimination numbers, which are Minwei Consumer Certificate (2017) No. 0001 and Luwei Consumer Certificate (2018) No. 0607. This also means that these two products belong to disinfection products, the main role is to inhibit bacteria, and mainly for Staphylococcus aureus, Escherichia coli, Candida albicans. So why is it that when it is publicized to the outside world, it has become a product that relieves the symptoms of rhinitis?
In addition, in the National Health Commission has stated that antibacterial agents are suitable for direct use in the intact skin, oral mucosa and vaginal mucosa of the human body (excluding specific parts of the human foot, eyes, nails, armpits, scalp, hair, nasal mucosa, anorectum and other specific parts), have a certain bactericidal or bacteriostatic (bacteria and yeast) effect, but do not treat diseases or improve the symptoms of skin and mucous membranes for the purpose of antibacterial agents and bacteriostatic agents.
Interestingly, on the instructions of the compound peppermint oil bacteriostatic liquid in Vigen Garden, it is also noted that "it shall not be used for human feet, eyes, nails, armpits, scalp, hair, nasal mucosa, anorectal part, vaginal mucosa"; and Jiuyuan BOK bacteriostatic spray was also notified by the Qingdao Municipal Health Commission Comprehensive Supervision and Law Enforcement Bureau last year because the product promotion content did not meet the requirements and the product health quality did not meet the requirements.
Ordinary foods and pediatric massage are rubbing the heat of rhinitis
In fact, the elimination of the name into the rhinitis care market is not a new thing, as early as a few years ago, there have been a number of media reports, the street known as "package cure", "inheritance of ancient recipes, no injections and no medicine to cure rhinitis" rhinitis hall, the use or sale of "rhinitis miracle medicine" is actually only a disinfection product.
One of the typical cases, Nose Shu Tang, according to the judgment document network, Zunyi Nose Shu Tang Health Consultation Center did not obtain the "Medical Institution Practice License", hung up plaques with words such as "Nose Raising Hall" and "Rhinitis Hall", and used Binkang bacteriostatic cream and Binkang bacteriostatic net products to diagnose and treat a number of customers.
In addition, it also published a video advertisement containing the words "Nasal Hall Rhinitis Removal" on the zunyi City Road bus, and printed on the phone bill recharge card "Nasal Shu Tang Rhinitis Is Not Exempted!" Sinusitis, acute and chronic rhinitis, allergic rhinitis, old age stubborn rhinitis, children's rhinitis and other types of rhinitis" and other words.
However, after investigation, the health licenses of Binkang Bacteriostatic Cream and Binkang Antibacterial Net are both Luwei Consumption Certificate (2011) No. 0050, which are ordinary disinfection products, not medical supplies, and the products do not have disease treatment functions. Therefore, the court granted the enforcement application to the Comprehensive Administrative Law Enforcement Bureau of Honghuagang District of Zunyi City forfeiture of 117378 yuan.
And the above is only the tip of the iceberg of the chaos of rhinitis care products, and many ordinary foods have also come to "rub heat". Among them, a mother and baby store was involved in the circle of friends in the circle of friends to promote the "MAYO NUTRITION" Mayo M-16V bifidobacterium breve, released M-16V rhinitis busters, and checked before the relevant indications "allergic rhinitis, allergic asthma, premature infantile low weight, growth retardation, dairy food intolerance, prevention of NEC enteritis". When promoting the DIPRO brand M-16V probiotic products it sold, it published "adapted symptoms: premature infants, low body weight, NEC enteritis, allergic asthma, growth retardation, allergic rhinitis, respiratory infections" and other contents, and was ordered by the Yinzhou District Market Supervision and Administration Bureau of Ningbo City to stop publishing advertisements and fined 20,000 yuan.
In addition, there are pediatric massage, for example, a maternal and child care center in Xuanhan County declared: "Pediatric massage, non-toxic, no side effects, no pain, good effect, no injections, no medicine... Regulate the following minor diseases: First, the respiratory system: cold cough, fever, bronchitis, pneumonia, asthma, rhinitis, sinusitis, nosebleeds, tonsillitis, chronic bronchitis, chronic tonsillitis... The expression of "pediatric massage with short time (about 25-30 minutes), good efficacy, no media, and pure pediatric massage without drugs" is suspected of false propaganda. During the investigation, it was also found that the products that failed and deteriorated were confiscated by the local regulatory authorities and fined 2550 yuan.
According to the "2020-2025 China Nasal Care Products Industry Application Market Demand and Development Opportunity Research Report" released by the New Thinking Industry Research Center, the current nasal care products mainly include sprays, liquids, medical instruments, etc., and the main sources of demand are the usual nasal care needs of nasal discomfort and the nasal care needs of clinical oxygen inhalation.
However, from the perspective of the development of the entire nasal care products market, due to the late development of the industry in the mainland, the production enterprises in the field of nasal care are generally small in scale, insufficient investment in research and development, weak in original ability, and insufficient marketing and technical service capabilities. In the future, the industrial structure needs to be optimized and develop in the direction of branding, high-end and standardization.
In summary, it is not difficult to see that although the children's rhinitis care market is frequently chaotic, it also shows that this problem is valued by the industry, with the growth of health awareness of a new generation of consumers in the future, the field of children's nasal care products or will usher in rapid development, so will the market become the next outlet in the field of mother and baby?
Reference:
[1] Chinese Journal of Practical Pediatrics, Vol. 34, No. 3, March 2019, 169; Diagnosis and Treatment of Allergic Rhinitis in Children: A Clinical Practice Guide, Pediatric Entolaryngology Professional Committee of pediatricians branch of the Chinese Medical Doctor Association