Frequent release of new machines in April has passed, May, and will usher in a wave of new mobile phone releases, although, the entire mobile phone market seems to be very hot, but the actual data is very face-slapping, the recent first quarter of 2022 mobile phone shipments freshly baked, the overall downward trend is obvious.
Domestically, according to IDC statistics, in the first quarter of 2022, the domestic 5 dozen head brand mobile phone shipments, the overall decline, however, the glory of which is very strong, with 13.5 million units occupying the second, the increase reached 291.7%, do not look at the increase is very large, in fact, this is very understandable, because glory in August 2021 from Huawei independence, in addition, after independence of glory also released a number of new products, shipments have gradually increased. Shipments counterattacked expected.
Although OPPO's year-on-year shipments in the first quarter fell by 33.5%, this proportion has to be said to be very large, but the domestic mobile phone market has occupied 18.5% of the market share, ranking first. OPPO's achievements are naturally inseparable from the hot sales of OPPO Find N and OPPO Find X5 series.
In addition, the third place vivo fell by 35.1%, Apple was relatively stable, down 5.8%, and Xiaomi's performance was somewhat unexpected, ranking fifth with 11 million shipments, down 18.4%.
From IDC's data, although glory has soared year-on-year, there is no doubt that this is not comparable to the first quarter of 2021, after all, glory still belongs to Huawei at that time, and overall, this first quarter decline is inevitable.
In fact, the global market, this data is also similar, occupying the top 5 is Samsung, Apple, Millet, OPPO, vivo. Apple Samsung's global market share basically has not changed much, and domestic brands can be said to be basically showing a downward trend, although the overall is not much, but after all, the global share of domestic brands themselves is not very high, in the case of the slowdown in the global smartphone market, it is also very good to maintain such results.
Since April, many domestic brands have released a large number of new products, and the May visual inspection has continued the frequency of frequent new products in April, so I believe that in terms of domestic shipments in the second quarter, perhaps this decline will change.