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From sub-brand to market first! How does Glory flip? Both strategies are really good

As a user of Glory mobile phone products, I never thought that Glory would become the first manufacturer in the mobile phone market, I am not optimistic about Glory, but the market ups and downs experienced by Glory in the past two years are indeed too big, too big to be incredible, and in such a situation, Glory can still have such good results, it is indeed very surprising.

From sub-brand to market first! How does Glory flip? Both strategies are really good

I first knew the glory of this brand, or through Huawei, as Huawei's several indisputable sub-brands, the best market performance of a brand, honor mobile phone with a very good market performance, successfully let me into the pit of glory mobile phone products, and continue to use it so far, but the good times are not long, because Huawei encountered setbacks, glory independent, in the market these two manufacturers have begun to fall into the market downturn.

From sub-brand to market first! How does Glory flip? Both strategies are really good

Especially Glory, at the beginning, it shook its head in disappointment to fans and consumers, and people kept abandoning Glory mobile phone products and began to consider Xiaomi or Redmi.

But what people did not expect was that Honor relied on the good configuration of the Honor 50 to hit the first shot in the female market in the market, and the situation began to gradually improve.

From sub-brand to market first! How does Glory flip? Both strategies are really good

However, I do not agree that the glory market improvement began with the honor 50, in my opinion, the honor market change began from the honor magic 3 series of high-end products. As a high-end market product, Honor Magic3 does have a very good market, and combined with the recent Magic4 series, it does maintain the market heat of Honor in the mobile phone market.

And this is one of the two major market strategies that I think Honor has turned good in the mobile phone market, driving the development of the low-end market with the high-end market.

From sub-brand to market first! How does Glory flip? Both strategies are really good

As for another development strategy, that is, rubbing, Honor is really committed to recreating Huawei's glory in terms of product design, so that the product value is very similar to Huawei, but such a strategy is really very effective, like the current Honor Magic4, its appearance performance is very similar to Huawei's mate series of mobile phone products.

But its advantage is that there is a 5G network, and the processor can use the latest Snapdragon 8gen1 processor on the market, and even the price can be pressed very low, the price of three or four thousand can start, which is an oasis in the desert for consumers who want a Huawei mobile phone product, but suffer from unsatisfactory price and configuration.

From sub-brand to market first! How does Glory flip? Both strategies are really good

Relying on these two market development strategies to flip, it is indeed very normal, but what surprises me is that the speed of glory's reversal will be so fast, has the domestic market really entered a period of accelerated development?

However, it has to be said that Honor's high-end market product Magic series products, like the current Honor Magic4 mobile phone, is indeed very marketable, and it is also the most worthwhile mobile phone product for Glory in addition to the folding screen.

From sub-brand to market first! How does Glory flip? Both strategies are really good

Good sales are indeed very normal, after all, there are two large markets, one of its own glory consumers, one Huawei's previous consumers, under the support of these two groups, I don't know if glory will have better results in the future?

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