From the glory Magic4 series in China to the official release, and then to the press conference after the zhao ming to accept the media public interview. What we hear the most is that the purpose of glory is to challenge Apple, and Apple cannot be monopolized in the domestic high-end market. So how is the market acceptance of the Honor Magic4 series?
For this reason, I went to Jingdong to inquire about one, and as of 19:28 on March 19, the monthly sales of the Honor Magic4 were 57,897 units; the monthly sales of the Honor Magic4 Pro were 16,719 units. The sum of the two is 74616 units, and the overall results are still quite good. Unfortunately, we did not check the sales of the Honor Magic4 to the best edition. Relatively speaking, the standard version is more popular with consumers, and it is believed that the price plays a decisive factor. After all, this time Zhao Mingdu said that the price is lower than that of the previous generation, and what he is learning is the pricing strategy of the iPhone 13 series, and the price is lower on the basis of the increase.
Of course, on the basis of product strength, we have to admit a fact, that is, the blessing of Huawei factors. It seems that the glory does not mention Huawei now, in fact, everyone has a mirror in their hearts. The Honor Magic4 series is the path of the Huawei Mate series, and even many people still think that Honor is Huawei.
As long as the system performance of the Honor Magic4 series is stable enough, grasp the selling point of the image. Let everyone think that it is actually Huawei in disguise, and sales will not be bad. And to challenge the iPhone 13 series, Honor's move is really right. Such a flagship should not be in the Android camp to fight around, directly jump out of the Android circle and play with Apple.
However, we also need to see the fact that the sales of the Honor Magic4 Pro are much worse than the Honor Magic4. This shows that the price has reached a certain level, and the market's recognition is still declining. This is also the biggest problem that Honor needs to consider and solve in the future, after all, the challenge apple is not only in line with the iPhone 13 series in terms of price, but also in terms of brand recognition and sales.