In June 2005, the "World of Warcraft" national costume officially opened the road of commercial operation, and quickly became an epoch-making work adapted from the entire game industry. But perhaps because World of Warcraft was so successful, Blizzard has since firmly stuck to its existing market, ignoring that with the popularity of intelligent systems, mobile games have gradually replaced the share of the online game market. At a time when many online game manufacturers have changed their doors to focus on the development of mobile game products, they are still stuck on the PC platform.
However, driven by the times, Blizzard also had to make changes. Recently, Blizzard suddenly announced that it will release detailed information about the "Warcraft" mobile game at 1 a.m. Beijing time on May 4. Although the "Warcraft" mobile game has long appeared in Blizzard's financial report, so far, Blizzard has never revealed details about the specific gameplay and launch date of the mobile game. The news that Blizzard officially unveiled the "Warcraft" universe mobile game for the first time was no less than a bomb, which immediately caused a strong discussion in the player base.
Some players said: Blizzard reflected too slowly, this is 2022, only began to announce a "Warcraft" theme game, according to Blizzard's temper, from the official launch is not known to the Year of the Monkey Horse Moon, and so this game is made, I am afraid that the yellow broccoli will be cold. Some players believe that even if Blizzard can launch a highly restored "World of Warcraft" mobile game in a very short period of time, it will not have much of a boost for the market, after all, the mature large-scale MMORPG of "World of Warcraft" requires a lot of time and energy investment, and the cost of playing is too high. Today's players have long been accustomed to fragmented and single-player gameplay, and their tastes have changed.
Through the players' remarks, it is not difficult to see that before seeing the real thing, everyone's attitude towards the "Warcraft" mobile game is still relatively negative, which is quite sad, because it reveals a ruthless fact - the traditional MMORPG is really drifting away. In fact, players already know this. The last time there was a large-scale role-playing online game in China, it was the "Against the Cold Water" three years ago, and after that, there was no longer a decent end game in China. Many game manufacturers that once relied on end games are making mobile games in groups, and what's more, they also use players' love for end games to "feed back" mobile games, deliberately leading players to the mobile game side.
Why is the market for traditional MMORPG increasingly sluggish? It has a lot to do with the maturity of the game mode. Online games are, in a way, the product of constantly replicating their own models of success. "World of Warcraft" was launched in 2004, relying on professional collocation, camp confrontation and dungeon gameplay to stand alone, but in the blink of an eye more than ten years have passed, the expansion pack has been updated one after another, the gameplay content is still the same, not to mention those on the market from the gameplay to the content can not be compared with the "World of Warcraft" other games, that is, "Against the Water Cold" thanks to the late listing time of the content is newer, more or less escaped some of the traps.
In order to break the traditional online game, "Against the Water Cold" has been updated every week since its listing, and every quarter there will be new expansion packs with new gameplay. In previous updates, "Against the Cold Water" has absorbed the gameplay of players, integrating gameplay such as self-propelled chess, desert island survival, and eating chicken into the period, and also extending its tentacles to the open world and other new game modes that are more popular with players. What sustains all this is that the game has maintained a huge R&D team of more than 200 people, making rapid update iterations of the game's content. Even so, "Against the Water Cold" also used the game engine and years of accumulated technology to develop a mobile game version, paving the way for the future of the game.
Every era has its inevitability, and it may be because of the strength of World of Warcraft that its transformation is so difficult. So what do you think of the Warcraft mobile game?