Diablo 4's ad complaint was dismissed, and Blizzard said adults were not responsible for fear

After the release of "Diablo 4", it was reported by drivers in Melbourne, Australia for a highway billboard, but the authorities have recently dismissed the complaint, and the Australian "Guardian" reporter Josh Taylor reported on the matter.

Diablo 4's promotion goes the retro route, and this controversial billboard has an 80s style and includes the big logo of Diablo 4, Lilith's themed portrait, and the words "Welcome to Hell, Melbourne, 6.6.23". The drivers' complaints were mainly based on religious reasons, believing that the advertisements promoted evil and Satan.

"The words 'Welcome to Hell, Melbourne' in the game ad and the devil images are offensive to Christians like me. These images are not suitable for children and give children nightmares at night. ”

"I don't think it's appropriate for kids to see disgusting content on billboards every day. For a 43-year-old adult, I also find it very disturbing. ”

Others linked the ad to the coronavirus pandemic, saying it reminded him of Melbourne's two years of lockdown during the pandemic and the same hellish experience.

Fortunately, the Melbourne authorities have dismissed these complaints, and Blizzard officials have responded to the matter.

Blizzard claims that "Welcome to Hell" is just a game slogan, not to imply that Melbourne is hell. Blizzard said the ads were run on both sides of the highway, and the target audience was drivers who drove, and children should not be driving, so they would not notice them. As for the fear of adults, Blizzard is not responsible for nightmares about Lilith.