Xia Yike: Blizzard is like an ex-boyfriend who has been with you for many years, and after you are forced to break up, you still can't bear to say bad things

Produced by People's E-sports

Author|Wang Siqi

Editor|Kevin

In recent times, Xia Yike has been quite busy.

The update has not stopped, the live broadcast is more diligent, and in recent months, Xia Yike has even received more business orders. As a long-time creator of Blizzard-related content, Xia Yike's busyness began after she learned of this suspension incident, and she didn't stop much.

"After this happened, I think everyone worked harder," Xia Yike told People's Esports, "How can I save a little food for my small company and employees, because everyone knows that it is going to be winter." ”

From an attempt to a responsibility

When he graduated from high school, Xia Yike participated in the dubbing of "My Name is MT". Originally, she thought it was "an ordinary second creation project that may not be seen by anyone", but it gained a lot of attention.

Xia Yike voiced Fass and Mi in "My Name is MT", pictured is Fas

"I didn't expect this anime to be so popular, and by the way, many people got to know me, and then I also found out that it seems that I have a talent for dubbing, and I like to be followed, so I started to try on this road." Xia Yike recalled.

From college to graduation, she has tried to make World of Warcraft strategies and videos, and in this short period of time, she has gradually become a more diversified content creator from simple dubbing.

"If you're just a voice actor, you don't really need writing and processing skills. But for making content and videos, you need to master how to summarize some confidence and then describe it in a language that the audience can understand," Xia Yike said, "So during that time, I trained myself and found that I had talent in this area, and I came to Shanghai after graduating from university." ”

Around 2015, with the launch of Hearthstone, Xia Yike's "Hearthstone History" program quickly became popular.

"Because Hearthstone is a card game, when you play this card, you know that the person on this card is Sylvanas, but you may not know the story behind Sylvanas. So what I did was tell them some of the stories behind these cards. ”

After accumulating a certain amount of popularity, Overwatch launched and quickly exploded in 16 years, and Xia Yike's related content quickly followed, which made Xia Yike's popularity soar again, and also allowed her to lay a good foundation in the live broadcast industry - in Xia Yike's own words, "Blizzard gave me opportunities every time when I was not mature enough, let me ride this shareholder wind to go up, and also let me see the wider world." ”

Over the years, from World of Warcraft to Blizzard Family Bucket, these Blizzard games Xia Yike has dabbled, and in the face of different types of games, she will customize different content outputs. Opening Xia Yike's B station homepage, we found that the most clicked videos not only have programs with vertical content related to games such as "World of Warcraft 8.0 Raiders" and "Hearthstone History", but also the mixed cuts of the Blizzard event "Goodbye, Blizzard", and even songs such as "Peak" - over the years, Blizzard players may have become accustomed to having such an eccentric Xia Yike company, and whether it is dubbing or content output, she has never stopped.

"Deadline is my number one productive force," Xia Yike said with a smile, "just lose your hair, the more you lose your hair, the more popular your work may be." ”

Over the years, Xia Yike's continuous output of Blizzard-related content has not only played a role in the promotion of Blizzard culture, but also improved her ability to work in various ways, and the years of Blizzard content production have given her more responsibility.

After the news of last year's suspension was released, Xia Yike is still working on the last group guide of World of Warcraft 10.0, according to her, "I can't get money or heat, but I know I still have to follow because this is what I should do." ”

"Still can't bear to speak ill of it"

More than a month before Blizzard and NetEase made things public, Xia Yike heard some "wind noises" and established a certain psychological preparation for this - although for many Blizzard-related work practitioners, stopping the service means "unemployment".

"Now my mood has calmed down a lot, when I first heard it, there were two emotions, one was reluctance as a player, and the other was that as a practitioner, I was facing a lot of anxiety," Xia Yike said, "In fact, it is more fans who care about me, they will ask, what should you do if you lose your job?" ”

Xia Yike clearly realized that Blizzard's domestic market and audience would shrink overnight, and she and her small team would have to tighten their belts to get by.

The content was updated more diligently, and after the suspension of the service, Xia Yike launched a series of programs "Blizzard Big Events" to make some interpretations of Blizzard's recent updates and changes, "everyone jokes, it's like looking at the ex's circle of friends." As for the content of the live broadcast, Xia Yike admitted that as early as a year or two ago, the content of Blizzard anchors has changed greatly - more anchors will not only be perpendicular to the live broadcast of the same game, but out of Blizzard's comfort zone and towards diversification.

Previously, "People's E-sports" reported on Hearthstone's anchor Chun Ge that "he was the top three in the Hearthstone area, and now he goes to the factory to work as an electric welder", and although the transformation of Xia Yike and others is not as "exaggerated" as Chun Ge, it is indeed a long time to make relevant preparations. For Xia Yike and Blizzard anchors such as Interstellar Old Boy and Red Rabbit, games such as Goose and Duck Kill, Space Werewolf Kill, Fear Famine, and Dota 2 have become the "resident content" in their live broadcasts.

"Including when I didn't stop serving before, although I am a World of Warcraft anchor, my daily live broadcast of Warcraft may not be half of my total time, and the rest is handed over to more 'team building' games, in fact, on the one hand, this is caused by changes in the anchor industry, on the other hand, everyone has some faint precautions."

From the perspective of practitioners, today's Xia Yi is not inseparable from Blizzard. About two years ago, Xia Yike secretly opened a trumpet, which updated the content of another game without any influence of her own, and now, this trumpet has hundreds of thousands of fans on station B.

"On the one hand, I have been doing Blizzard for so many years, and I have been doing it for more than ten years, and I also have a little doubt about my ability: Did I just rely on the east wind of Blizzard? On the other hand, I am actually worried about whether I will be inseparable from Blizzard? ”

Before stopping, she confessed that her income basically came from "just dinner", and after stopping, she did not go to Warcraft Asian to continue the frontier. There has been no decline in live streaming data and updated data, and even in order to stock up on food for the team, she has recently had more meals.

"The change I can see is that everyone is living harder, after all, I don't know what tomorrow will be," Xia Yike said, "They are already looking at this matter relatively peacefully, and rationally thinking about what the way forward will be." It's the same with me, if one day there really is no one to watch this [content], I will go to a class. ”

And from the feelings of a Warcraft player for many years, Xia Yike's rationality still lost to sentimentality on the day Blizzard stopped serving - on the night that Blizzard National Service stopped, Xia Yike logged on to the account of each of his Blizzard games, carefully dressed his characters in "life clothes", and prepared to enter the next server grave.

The last she logged in to World of Warcraft that day, and the moment she boarded, she didn't hold back and cried directly.

"I feel like Blizzard's ex-boyfriend and ex-girlfriend who has been with me for many years, even if you break up and you are still the one who is forced to break up, but you still can't bear to say bad things about him." Xia Yike said.