On May 10, the 2024 "China Brand Day" series of activities jointly organized by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, and the State Intellectual Property Office officially kicked off in Shanghai. PetroChina participated in the exhibition with the theme of "New Benchmark of Science and Technology, Brand Building the Future" and appeared in the enterprise exhibition area.
As the largest oil and gas production and supply enterprise in mainland China, PetroChina has set up a brand image exhibition area, a 10,000-meter deep engineering exhibition area and a green and low-carbon exhibition area based on its achievements in brand building and development in recent years, and carefully selected more than 50 high-end products and scientific and technological innovation achievements to participate in the exhibition.
3D naked-eye animation, digital sand table, LED curved screen...... At the expo, PetroChina used a variety of advanced means to tell the story of PetroChina's brand and create a three-dimensional experience for the exhibitors. In addition, PetroChina also brought a number of advanced technological achievements in the oil and gas field, such as iWAS intelligent logging and acquisition system, multi-frequency nuclear magnetic resonance logging tool, EV-56 high-precision vibrator, etc., which attracted many exhibitors to stop and watch.
PetroChina released the "Brand Manual" for the first time on May 10, which provides basic compliance, work guidance and system interpretation for employees, brand staff and managers at all levels to carry out and participate in brand building.
Brand is an important symbol of high-quality economic development, and it is also the internal support of a quality power. PetroChina is the first to implement the unified brand strategy among the central enterprises, and strives to forge an outstanding brand with quality, spirit and connotation.
This year is the 20th anniversary of PetroChina's unified use of the "Jewel Flower" logo, and the brand building of PetroChina continues to move forward with the rapid development of China's economy, and a number of tasks are in the forefront of central enterprises. In 2023, PetroChina's brand value will reach 355.2 billion yuan in the "China Brand Value Evaluation Information", an increase of 12% over the previous year; Ranked No. 3 in Brand Finance's 2024 "Top 50 Global Oil and Gas Brands by Value", with a brand value of US$28.5 billion, and its brand value and international influence continue to rise.
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Editor: Liang Guohua
Proofreader: Meng Ying
Review: Chang Fei Lu Xiangqian