On April 29, WEIO announced that it will cooperate with the China Philharmonic Orchestra to jointly produce an immersive classical music album "In the Name of Love". The tracks of the album are selected from the recommendations of NIO users and are performed by the China Philharmonic Orchestra, and NIO will record them in the form of live performances in the concert hall. NIO will provide 7.1.4 and 5.1 channel versions of the album on the sound content platform "NIO Immersive Sound" online, creating a symphonic music event for users to highly restore the real immersion.
NIO Immersive Sound is a new sound content platform launched by NIO, which is committed to creating an exclusive immersive sound experience for users. NIO Immersive Sound supports 5.1 multi-channel and 7.1.4 Dolby Atmos audio playback, and is the first high-quality sound content platform operated by the automotive brand, which has been launched in all models of WEILAI. NIO carries out multi-dimensional content creation through self-made planning, user co-creation, copyright cooperation, etc., and continues to bring more high-quality sound content to users.
The China Philharmonic Orchestra is a national-level world-famous symphony orchestra, which has been selected as one of the "World's Top Ten Most Influential Orchestras" together with the Berlin Philharmonic Orchestra and the London Symphony Orchestra. Since its establishment, the China Philharmonic Orchestra has performed nearly 3,000 works, with an audience of more than one million people, and has visited many countries as a Chinese delegation for exchange and tour, with a journey of about one million kilometers.