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In the Himalayas, the audience is heard and all beings are seen

In the Himalayas, the audience is heard and all beings are seen

Anytime, anywhere, you can accompany and practice.

One

Twenty meters deep underground in Beijing, stainless steel carriages gallop on the tracks, and in the morning rush hour, countless young people wandering in the city are crowded with carriages, and many have wireless headphones stuffed in their ears.

In the headphones, various stories are continuing in the mode of sound. In the past, newspapers and pocket books were popular on the subway, but now, it is popular to listen to books.

The place to listen to the book is not limited to the subway. On the empty plastic track in the early morning, in front of the coffee table in the afternoon, in the private car that moves step by step in the evening peak, and on the carpet where the young children frolick after dinner, all kinds of content will always accompany and sound, and finally precipitate into our lives.

Books also have new ways to open due to the intervention of sound. In the past, it was read with one's own eyes, but now it can be read with one's ears.

Yingshuo, a 26-year-old girl who is a freelancer in the metropolis, is engaged in content creation, and when she is stressed, she drives a car to relax, so she likes to listen to books in the car.

She likes to listen to "Those Things of the Ming Dynasty" on the Himalayas the most, she does not like to read history, but listening to this story is enjoyment, "relaxed, witty, and strong sense of substitution".

After forming a habit, her book-listening journey was overwhelming, she listened to suspense novels, listened to women's books, and finally even learned English books on the Himalayas, and her IELTS score rose from 5.5 points to 7 points.

Finally, she also became one of the many readers in the Himalayas, reading books for others to hear.

The scene of Beijinger Gengchao listening to the book is also in the car. In addition to listening to books in the car, he also likes to listen to podcasts, and his favorite podcast is called "Aaron Says Beijing", where there are hutongs, sugar people, Shichahai and QianmenLou, which always evoke his childhood memories.

Beijing's evening peak is congested, and the journey back and forth for 100 miles takes at least an hour, and listening to books becomes the best companion:

At this time, I like to listen to music radio stations in the Himalayas, there are introductions from hosts and songs, which will make people very calm.

Full-time Bao Mama Xiaohong listens to books in the bedroom. The first time I listened to books was to coax my two sons, and when the two noisy children listened to fairy tales and picture book stories, they would become very quiet.

In the dead of night, listening to books became Xiaohong's spiritual outlet, and she learned to reconcile with herself in reading and music.

Mr. Du, a 68-year-old retired teacher, is one of the many silver-haired users in the Himalayas. Her son gave her a companion, and listening to books became an important part of life:

"When I write calligraphy and draw, I use the companion machine to play some music, and the atmosphere comes out at once. I also love to listen to historical stories, and sometimes I am attracted to my wife. ”

Among those voices, there is time, there are sentient beings, there is the world, and the new way of "reading" also makes the story more charming.

Taxi driver at night, with "Ordinary World" in the car, shuttles through the empty city and feels the sorrow and joy of the Loess Plateau in the silence;

The courier brother in the rain, listening to "Water Margin", walked like a chivalrous guest on a rainy day, "suddenly felt a kind of jianghu qi";

The mother who listened to the parent-child story together before falling asleep watched her daughter sleep peacefully under the orange lamp, the anchor's voice flowed softly, and happiness was embodied at that moment.

Under the "Three-Body Problem" at the top of the Himalayan listening books, some listeners left a message:

"After listening to the complete episode of "The Three-Body Problem", I sat for ten minutes and didn't know what to do. In the starry sky of science fiction and cultural knowledge, the story has not yet ended. ”

Two

The popular listening books at the moment are actually paying tribute to a distant time.

In the seventies and eighties, radio was the medium of the whole people, and listening to the radio was an indispensable entertainment in life. Most of the people who have passed through that era have most of their minds hidden in shan tianfang's hoarse voice and the crisp sound of waking wood.

The next breakup was accompanied by countless cicadas chirping in the afternoon, and the stories of those emperors and heroes reverberated in the fields, factory horns, and green-skinned carriages heading for spring.

In order not to miss the story, the radio became a fashionable thing of the times, and the small semiconductor radio was once a must-have for the mobile phone like today's mobile phones.

People in that era loved voices and books, and pursued all beautiful and high-quality content to water the dry heartland.

The children who went to school had Heidegger in their school bags; the young people who left work had "The Course of Beauty" in the basket, and whenever a new book was published, the Xinhua Bookstore was overcrowded. College students need to save up for months in order to buy a paperback set of "The Complete Works of Lu Xun".

At the Shanxi power plant, Liu Cixin had several great pleasures in the gray years, which was listening to the radio, reading scientific magazines, and doing seven or eight hours to stand in a Beijing bookstore and rub books.

Later, television became popular, radio came to an end, and the storyteller in the tape stepped onto the TV bookstore, and later, the TV bookstore also disappeared.

The material world is mysterious and mysterious, the senses can enjoy a variety of things, and people gradually stop listening to sounds and no longer love to read.

After the rise of the Internet, television has gradually become a medium, people in the new world of the Internet to spread joy and pioneering, after playing tired, and then began to regain their original hobbies.

The most attractive place of the early popular cat poker forum is that there is a cat poker radio station at the bottom of the page, and the gentle voice of the female anchor accompanies countless surfers.

After more than ten years of ups and downs, people who have traveled through endless pleasures have finally found that all entertainment is only superficial, and only reading is connected to the depths of the soul.

In 2019, Yi Qianxi shared Ban Yu's novel collection "Winter Swimming" on Weibo, and a large number of young fans awkwardly opened the book, and some commentators jokingly called it the renaissance in the rice circle.

However, people who are accustomed to the fragmented era are no longer accustomed to or can't find a large period of reading, so listening to books has become one of the popular choices.

The original readers belonged to a small number of professionals, and after AI intervened, the natural sense of reading was greatly improved, and now it can be almost chaotic.

Moreover, the way of reading aloud, from stereotypical reading, to emotional dubbing, to analytical deduction, listening to books and reading extensions has been expanded again and again.

The Himalayan listener "Little Binbin Loves To Listen to Books" is a communications industry clerk whose day begins with listening to "Himma Lectures" in the early morning.

He said that this kind of lecture column can quickly understand the essence of a book, expand the scope of knowledge, and "not often charge will fall behind."

Three

Time goes around, everything seems to be back to the starting point, and the sound is reintegrated into life, but unlike the broadcast of that year, this time, the content can be freely chosen by the listener.

In the whole of last year, the average monthly active users on the most popular audio platform, Himalaya, reached 268 million, while the platform audio content has hit 340 million more, covering more than 100 categories. Sound and knowledge are as ubiquitous as water and electricity, and they are readily available.

From the youngest son who is learning to speak, to the silver-haired old man, you can find the content you want to listen to on it, and you can easily listen to it in any scene, which is a unique convenience in the mobile era.

Premium content has also driven the ear economy, and people are willing to pay for premium audio content. According to The prospectus updated by Himalaya on March 29, Himalaya's paying users and payment rates have increased year by year. In 2021, the number of paid members increased by 52% year-on-year to 14.4 million, and the payment rate of mobile users increased to 12.9%.

Behind the purchase of sound content, there are also many reasons for listening. Some people value the companionship of sound and cover the lonely time with listening to books. Public reports show that in 2021, smart speakers and other devices will increase by more than 35.46% year-on-year in bedtime scenes. Many people who wander the city are accustomed to listening to Guo Degang fall asleep.

Others look for solace in their voices. Gengchao said that when he was in a bad mood, he used his voice to heal himself. The girl Yingshuo said that when listening to the book, her thinking followed the sound of the program and would be very relaxed, "allowing me to have self-confidence and strength from the inside out." ”

There are also people who look for growth in the voice. In the turbulent moment, growth becomes the most effective means of fighting anxiety, and sound, let the boring journey, fragmented time become a self-cultivation classroom.

In response to these needs, sound content is also constantly evolving. In April this year, the Himalayas 423 Book Festival began.

Among the contents of this year's book festival, there are mo yan's new book "Mo Yan's Strange Story Collection", Higashino Keigo's "Transparent Spiral" and "Long Corridor" fine sound drama, as well as "Ghost Blowing Lantern II: Yellow Skin Grave" radio drama, "Legend of the Paladin IV", "League of Legends: My Time" fine audio drama.

There are "Dai Jianye Poetry Lessons", "Liang Pin Liang Dong Reading Classics", "Single Reading Season 1: Reading this Era with Xu Zhiyuan", and there are also accompaniment categories such as "Deyunshe Classic Cross-Talk Collection| HD Companion Sleep Edition" and so on. A variety of spiritual food has become a feast for the voice of the new era.

The charm of voice is becoming more and more recognized, which is also driving the process of Himalaya's IPO. The value of listening has unlimited potential.

This is the age of the clamor of the crowd, and the age of hearing sentient beings.

Some people hear another dimension of the world, some people hear the inner power of the self, and the voices of those sentient beings make us live in countless small worlds.

Anhui Huaibei's high school teacher "Fulin Zachen", the job of listening to books is smart glasses.

While doing housework and commuting to and from work, he tapped on the temple of the mirror and the sound came quietly.

No one knew he was listening, it was his own little world.

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