As the first coupe model of BYD's e platform 3.0, SEAL has attracted the attention of many Chinese people since its exposure, after all, it is the first model of BYD to directly benchmark Tesla Model 3 in the true sense.
Therefore, BYD's official attitude towards the new seal is also very cautious, and does not release all the information about the new car at one time, but exposes the appearance, interior and configuration of the seal in batches. There is a saying that this kind of toothpaste-style publicity means, most consumers do not buy it, which is also the same for the small editors engaged in the automotive industry, each time the news is released is so small, it takes a lot of brains to write a product manuscript.
Of course, in the face of Tesla's opponents who do not play cards according to common sense, this is also the best way for BYD to deal with it, because you can never guess, Tesla's "price increase" and "price reduction" which will come first, so BYD seals can not be targeted pricing, if the pricing is high, there must be netizens will say "BYD This wave is floating, seals sell so expensive"; if the pricing is low, not only will some keyboard heroes sarcastically say "the price is so low, BYD also wants to rush to the high-end", while BYD's expected profits, And the determination to rush higher will also be affected to a certain extent.
Fortunately, with the passage of time, some netizens broke out the street photography of BYD Seals, and at the same time, the official announcement of more official pictures about the appearance and interior of the new car, combined with BYD's press conference information on the e-platform 3.0, as well as the configuration information of BYD Han models, we can also roughly uncover how the product strength of BYD Seals is.
Specifically, unlike the Dragon Face 3.0 design language we saw on the Dynasty series models, BYD Seal adopts the exclusive marine aesthetic design concept of the Ocean series, which is reflected in the appearance of the front of the car, the muscle line on the front cover and the bionic design of the air vent shape, which further brings a stronger sports atmosphere and visual impact to the front face.
The new car has a length, width and height of 4800/1875/1460mm and a wheelbase of 2920mm, which is not bad in the same class, and it is also better than its main competitor Tesla Model 3 (wheelbase is 2875mm), which means that BYD Seals will have better seating space performance.
Similarly, the length of BYD Seal 4800mm, as well as the features of the short front and rear overhang design of the e-platform 3.0 model, make the side shape of the new car look quite tight, supplemented by the body posture of the front and back of the car, the sharp through-line waist line and the slipback shape, and the overall sporty performance will be stronger. The through-type taillight group at the rear of the car also adopts a marine design aesthetic inside, and the recognition after lighting is not bad, and it also effectively stretches the visual effect of the tail.
In terms of interior, according to the latest pictures released by BYD officials, it can be seen that the new car continues the marine aesthetic design this time, which is more obviously reflected in the wave shape at the air outlet of the through-type air conditioner and the central control armrest, which has been well stretched in the visual effect. As for this suspension central control large screen and full LCD dashboard, it is also more common in the Dynasty series models, and will not be repeated here. In terms of materials, the large area of fur material on the center console and the piano paint effect at the armrest effectively add to the texture of the cockpit.
In terms of power and endurance, according to the new car declaration information submitted by BYD to the Ministry of Industry and Information Technology, SEAL will provide three kinds of endurance specifications, of which the standard endurance version is equipped with a rear single motor, the maximum power is 150kW, the maximum mileage is 550km; the long-endurance version is also a rear single motor, the maximum power is 230kW, the mileage is 700km; the top four-wheel drive version is equipped with a front and rear dual motors, the system comprehensive maximum power is 390kW, and the cruising range is 650km. At the same time, zero hundred acceleration takes only 3.8 seconds.
Write at the end
On the whole, the actual product strength of BYD seals is still good, and according to the official release of the official map, the appearance and interior design of the vehicle have also been recognized by most consumers, so the biggest controversy about seals at this stage is the pricing of the new car, so after reading the detailed description of the seal, do you think it should be sold for 200,000 or 220,000?