Nowadays, Tesla releases a quarterly report, far exceeding the expected performance and blinding everyone's eyes. With a gross margin of 33% at an all-time high and a net profit of 70,000 from selling a car, Tesla is really frightening. If Musk says, "With all due respect, everyone here is garbage," it doesn't seem to contradict it.
1. Musk is proud of the spring breeze?
Even unfavorable factors such as the Russian-Ukrainian conflict, the industry supply chain crisis, the repeated epidemics, and the high inflation in the United States cannot stop Tesla from running wild. According to the data, in the first quarter of this year, Tesla's production and sales were 305,400 units and 310,000 vehicles, up 69% and 68% year-on-year, respectively; revenue was as high as 18.756 billion US dollars, an increase of 81% year-on-year; net profit soared 658% year-on-year to 3.318 billion US dollars, equivalent to about 21.573 billion yuan, equivalent to 240 million yuan per day. Tesla has achieved such a brilliant result, Musk is naturally proud of the spring breeze.
2. Make a net profit of 70,000 yuan from selling a car?
In fact, if we carefully analyze Tesla's data and compare it horizontally, we will appreciate its power more obviously. According to the latest data from a quarterly report, Tesla's average gross profit on bicycles reached $16,200, and gross profit margin rose to nearly 33%. What is the concept of a 33% gross margin in the automotive industry? Tesla sold a Model Y for 316,900 yuan, and the gross profit was as high as 100,000. Among traditional car companies, giants including Toyota and even BBA luxury brands have gross profit margins of less than 20%. Tesla's gross profit margin, almost twice that of these mainstream fuel car companies, has become the world's most profitable car company.
Based on the revenue of 18.756 billion US dollars and sales of 310,000 vehicles in the first quarter, a simple calculation shows that the average selling price of Tesla bicycles is as high as 60,500 US dollars, equivalent to nearly 400,000 yuan. In contrast, the mainstream independent brands, the average price of bicycles can reach 100,000, which is already a matter of pride. Based on a net profit of $3.318 billion and sales of 310,000 units in the first quarter, a rough estimate shows that Tesla can make a net profit of $10,700 on average when it sells one car, equivalent to about 70,000 yuan. Many models of independent brands are not priced at 70,000 yuan.
3. Tesla is scary?
Facing the future of the automotive industry, Tesla has made almost all car companies feel afraid and afraid. First, volume. According to Tesla's growth rate, it should not be difficult to complete the sales target of 1.5 million this year. To know that Tesla is all pure electric models, 1.5 million is a terrible number. Moreover, Tesla's gross profit margin is 33%, and in the past, only luxury brands such as Porsche could reach a gross profit margin of about 30%. With both high gross margin and large volume, this is a car company that has never appeared in the automotive industry. By 2030, when annual sales reach 10 million vehicles, Tesla may monopolize the automotive industry.
Second, technology. There is a view on the Internet that Tesla does not have the core technology, but relies on strong supply chain control capabilities to assemble electric vehicles. People who hold this view either don't know how to pretend to understand, or they pretend to be stupid. If Tesla does not have core technology, then its product strength and brand power will not reach today's height. In fact, Tesla's technical capabilities in batteries, electronic control, autonomous driving, smart cockpits and other aspects have always been in the global leading position. Realistically speaking, Tesla can be described as a leader in electric vehicles.
Finally, globalization. Tesla has six gigafactories worldwide, four in the United States, one in China, and one in Europe. Tesla's sales in the most important automobile markets such as China, the United States, and Europe, in the field of pure electric vehicles, are in a position of nowhere. Among the new energy car companies, Tesla's level of globalization is difficult for any other car company to match. Although we can't be arrogant, independent car companies have also emerged by BYD, Geely, Great Wall, Changan and other excellent car companies, but compared with Tesla, there is still a big gap. Independent brands need to work hard, there is still a lot of space, overtaking in curves, a long way to go.