The outbreak of a new wave of the new crown epidemic and the conflict between Russia and Ukraine has intensified the global supply chain crisis, superimposed raw material cost prices continue to rise, the electric vehicle industry is facing unprecedented pressure, raw material prices have led to new energy automobile companies to increase car prices
Tesla has frantically raised prices three times in a week, in addition to Tesla, there are many car companies such as Volkswagen, Ideal, Xiaopeng and BYD, but among the many car companies that have increased prices, Tesla's increase is in the forefront!
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Since last year, Tesla has increased prices many times in a row, orders are hot, supply is in short supply, and it is the norm for Tesla to pick up cars for several months, taking domestic Tesla as an example, the delivery time of Model 3 is as high as 20-24 weeks
Tesla CEO Musk revealed in a recent interview: "There is no unfair price increase, the demand is there"
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Previously, the reason for Musk's price increase for Tesla was mainly due to the rise in raw material costs, serious inflation, and "forced" to raise the price of Tesla electric vehicles, and Musk recently emphasized for the first time that the price increase was related to supply and demand.
Tesla's target production capacity this year is to grow by 50%, for this year's growth target of 50%, but Musk still believes that it is not enough to meet the needs of the market, that is to say, there are too many consumers who buy Tesla, the demand is too strong, resulting in oversupply, Tesla is currently or in the short term in the future will be in a "short supply" state. In the context of the imbalance in demand, Tesla holds the "dominance" of pricing, and the price increase is not unreasonable.
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The hottest topic at present is that Tesla not only has strong demand in this rising raw material situation, but also has such a high profit margin
On April 21, Tesla released the first quarter of 2022 financial report, once again stunned the market, the financial report showed that Tesla's total revenue of 18.756 billion US dollars, gross profit margin of up to 32.9%~
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What is the concept of gross margin of up to 32.9%? In 2021, according to the data, the gross profit margins of Mercedes-Benz, BMW, and Audi are 12.7%, 17.6%, and 10.7%, respectively, and the gross profit margin not only exceeds the BBA luxury brand, but even reaches three times that of Audi, and then compares with the new power brand Weilai, the gross profit margin of Weilai is 20.1%, the ideal is 20.6%, in contrast, Tesla's gross profit margin is also higher than that of the new power brand car companies, Tesla has become the most profitable car company!
In addition, Tesla's deliveries in the first quarter of 2022 were 310,000 new cars, and Tesla's profit per vehicle increased by 60%, hitting a record high, with pre-tax profit per vehicle as high as $16,203 (about 104,800 yuan).
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In fact, Tesla's gross profit margin is so high, because Tesla has predicted in advance the extent that future costs may rise, and has carried out several rounds of price increases for Tesla, so the gross profit margin will be so high, Musk also said that it will not increase prices in the near future, which is also the reason.
For Tesla, price increases are not a sustainable "strategy", if the cost of Tesla does not rise in the future, or after inflation eases, Tesla may open a "price war"!
In addition to Tesla, Apple is the "king" of the mobile phone industry, according to the first quarter of fiscal 2022, Apple's revenue was 788.972 billion yuan, an increase of 11.2% year-on-year, and the net profit was 220.237 billion yuan. In terms of profitability, the gross profit margin of the product was 38.4%, an increase of 3.3 percentage points year-on-year
Tesla and Apple, the gross profit margin is as high as 30% or more, one is the king of the new energy vehicle industry, one is the leader of the mobile phone industry, the two brands have the same thing in that they have the strongest ability to make money, the products sell best, the difference is that Tesla's era has just begun, Tesla is becoming the apple of the automotive industry!
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