Yesterday, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption", which put forward major benefits for promoting the automobile and tire markets in article 13 of the fourth point.
The positive signals released by the State Council this time mainly include four major aspects: automobile purchase restrictions, second-hand car transactions, automobile modification and pickup truck lifting.
The first two are the optimization and reform of existing policies to promote market consumption power; the latter two are further exploration of the blue ocean market and release consumption potential.
Continuous improvement of existing policies
1. Car purchase restrictions
The "Opinions" put forward: steadily increase the bulk consumption of automobiles and other large-scale consumption, each region must not add new car purchase restriction measures, areas that have implemented purchase restrictions gradually increase the number of automobile incremental indicators, relax the qualification restrictions of car buyers, encourage the implementation of urban and suburban indicator differentiation policies in areas with purchase restrictions except for a few megacities, adjust the use of automobiles through more legal, economic and scientific and technological means, gradually cancel automobile purchase restrictions according to local conditions, and promote the transformation of consumer goods such as automobiles from purchase management to use management.
First of all, let's talk about the purchase of automobiles, in the strict sense, the domestic motor vehicle purchase restrictions have a history of 28 years. In 1994, Shanghai began to limit the quota of new private cars in the central urban area and auctioned the license plates.
The real large-scale purchase restriction is that in 2010, Beijing introduced a motor vehicle purchase restriction policy, which only added 240,000 motor vehicle indicators every year. Since then, more and more regions have begun to refer to the car purchase restriction order issued by Beijing.
However, the main reason for the implementation of the purchase restriction is the pressure of urban traffic, even if the traffic problem is alleviated, many citizens have lost the right to use modern means of transport, inhibiting consumption.
Many people may say that there are too many cars in China, and it is not more serious to let go of the traffic jam! Are there really more cars in China? Japan's per capita car ownership is 0.6, the United States is 1.02; China's 1.413 billion people, car ownership is 307 million, and the per capita ownership is only 0.21.
For example, the number of cars in Tokyo, Japan is 7 million, Beijing is much larger than Tokyo, the current number of only 6 million, but the problem of traffic jams in Beijing is more serious, this is because Tokyo is mostly for public transportation, hospitals, supermarkets rarely build large parking lots.
Measures such as improving roads in cities are the best way to solve congestion! With the liberalization of car purchase restrictions, the rise in automobile sales is certain, thus promoting the development of the tire market.
2. Used cars are handled across provinces
The "Opinions" proposes to completely cancel the policy of restricting the relocation of second-hand cars and implement inter-provincial measures for the registration of small non-operating second-hand car transactions.
The so-called "second-hand car relocation restriction policy" refers to the restrictive policy of some local governments not to license foreign second-hand cars that do not meet the relevant standards.
In essence, it is the policy measures taken by local governments to protect the local automobile sales market and prevent the price shock caused by the influx of a large number of second-hand cars from other places into the market. However, the drawbacks of the relocation policy are obvious, hindering the cross-territory circulation of China's second-hand car market.
According to the ruts of the car, the annual transaction volume of used cars in mainland China in 2021 reached 17.5851 million units, an increase of 22.6% year-on-year, and an increase of 17.8% compared with 2019 before the epidemic.
After all, the mainland only sells more than 20 million new cars every year, but the following data will change many people's cognition.
The world's major automotive powers have a huge used car market that far exceeds new car sales. In the 10 years from 1986 to 1996, new car sales at Fortune 500 retailers in the United States fell by 8.8 percent, but used car sales rose by 40 percent.
Since 1990, the annual trading volume of used cars in the United States has stabilized at between 40 million and 45 million units, which is about three times the sales volume of new cars.
In the past decade, the volume of used car transactions in Germany has also been more than twice that of new car sales, and the proportion of South Korea and Japan has basically stabilized at 1.45:1.
Car Rutt believes that there is still room for growth in mainland automobile consumption in the future, but the growth rate will gradually slow down, and the dominant force will shift from the incremental market dominated by new car sales to the stock market dominated by second-hand car circulation.
As an important part of the car, tires will definitely get a share of this market, after all, many owners will replace new tires as soon as they buy used cars.
Study the establishment of a new management mechanism
The "Opinions" clearly put forward that the establishment and improvement of the management mechanism of the automobile modification industry, accelerate the development of the automobile aftermarket, at the same time implement refined management of pickup trucks into the city, and study further relax the restrictions on pickup trucks entering the city.
This is the first time since the pilot lifting of pickup trucks in 2016 that the state's emphasis on letting pickups go into the city has risen from the ministry to the level of the State Council, and the lifting of the pickup ban has once again ushered in strong policy support!
Pickup truck sales in the United States are very high, no less than the status of SUVs in China. Especially in urban and rural areas of the United States, basically every household has a pickup truck.
China's auto industry has developed late, and its automotive culture lags behind that of Western developed countries. Car modification and pickup trucks are very large markets in foreign countries, and in China, due to relevant regulations, the scale of the market has not yet been realized.
The modification of pickup trucks has also been enthusiastic about modification enthusiasts, and power has always been a major advantage of pickup trucks, so using modified pickup trucks for off-road is also the first choice for players.
It is understood that on May 1, the first pickup truck technical standard - "multi-purpose truck general technical conditions" will come into effect, combined with the State Council's "fine management" and "relaxation of restrictions on entering the city" requirements, pickup trucks in the future management of the "multi-purpose truck" independent existence of the possibility of further increased.
At that time, will it be far from abolishing the restrictions on entering the city, canceling the 15-year mandatory scrap, and canceling the annual inspection?
It is believed that with the progress of automobile culture, car owners will gradually change from "can drive" to "can play with cars", and the modified car and pickup truck market is a blue ocean market with great potential to be developed.
The related modified tires, AT tires, MT tires, etc., will usher in major development opportunities!