True to heritage: The new generation of Range Rover has led the industry with its stunning modernity, exquisite craftsmanship and unparalleled performance genes, which have been passed down for more than 50 years
Neo-Modern Luxury: The new generation of Range Rover combines elegant body proportions, exquisite exterior craftsmanship and simple design lines to empower the design and present the prestige of neo-modern luxury
Nuanced: The window glass surface and the curved surface of the body form a solid look that blends seamlessly with the new model, complemented by the 23-inch aluminium wheels first introduced by the Land Rover brand
Tranquil Cockpit: With sophisticated materials and forward-looking technology, the luxurious atmosphere is created to provide a sophisticated driving experience for all cabin layouts
Ingenuity: While retaining the luxurious experience, consumers can choose from innovative and technological materials made from Ultrafabrics leather alternative materials and Kvadrat wool blend fabrics
(Shanghai, April 25, 2022) – The new generation of Range Rover was officially launched. As the flagship model of the Land Rover brand that pioneered the luxury all-terrain SUV and carried more than half a century of glorious history, the new generation of Range Rover combines tranquility and comfort with the invincibility of the line, innovatively interpreting the unique charm of neo-modern luxury.
The all-new Generation Range Rover Premiere
Guided by the "Reinventing the Future" strategy, the new generation of Range Rover has achieved the new flagship model of the Land Rover brand with design empowerment, combining stunning neo-modernist design, elegant aesthetics and exquisite craftsmanship to a higher level.
Professor Jere Seol, Chief Creative Officer of Jaguar Land Rover Global, professors OBE
"The refined exterior and modernist style of the new Generation Range Rover will fascinate consumers. From the door glass, the side vents, the hidden waist trim, all the way to the hidden taillights, everything is so simple, without any superfluous embellishments, the body proportions, surfaces and lines complement each other, exquisite and ingenious, wonderful to the pinnacle. Professor Zhe Ruixun, Chief Creative Officer of Jaguar Land Rover Global, said, "The low-key and restrained appearance, quiet and comfortable cockpit, these qualities together have created a new generation of Range Rover, an extraordinary new model, which does not blindly follow the current trend, but contains insight into creative thinking and ingenuity, integrating the new modernist design concept into the refinement of range Rover for more than 50 years, creating a unique charm of honor and neo-modern luxury." It will be the most fascinating generation of Range Rovers to date. ”
For the first time, the all-new Range Rover range Rover has introduced a seven-seater version for long wheelbase models
In terms of body layout, the new generation of Range Rover has introduced a seven-seater model on the long wheelbase version for the first time in addition to the traditional five-seat layout to meet the diverse needs of the world's most respected customers.
Natural design
The new generation of Range Rover combines elegant body proportions, exquisite aesthetics and simple design lines, once again carrying forward the Range Rover family's Seiko luxury DNA. Three iconic lines form the profile of the new Generation Range Rover: a slowly tightening roof line, a strong waistline and an upward threshold. These iconic features outline a shape that resembles a bead of water, allowing the body lines to finally converge harmoniously at the rear of the car. The smooth transition between the short and powerful front suspension, the boxy front, the near-straight windshield and the distinctive stern style are key elements in the presentation of the proportions of the exterior, highlighting the noble temperament of the new generation of Range Rover.
The front styling of the new Generation Range Rover is designed for the front
The distinctive front grille and headlights make the front of the new Generation Range Rover look even more relaxed. With jewelry-like construction and extraordinary quality, smart digital LED headlights reflect and refract light when the daytime running lights are turned on, giving a stunning diamond-like effect. Front fog lights, front-mounted parking radar and reversing sensors are cleverly hidden in the grille under the bumper, ensuring a holistic and elegant look.
While continuing to show heritage, the new generation of Range Rover has also achieved a new leap forward, with clean sides and a number of iconic designs highlighted by reducing unnecessary designs, including the mussel-shell bonnet that has represented the atrs Land Rover all-terrain technology design features since 1970 and has been passed down to this day. Compared to the current model, the width of the seams of the new Generation Range Rover bonnet has been halved, resulting in a more restrained, compact and crafted look. The line begins behind the bonnet into a single-layer feature line that extends backwards through the entire length of the body, and finally ends with metal strip trim at the rear fenders.
Looking around the side of the body, the pattern of the vehicle's brand logo is also almost flush with the overall body, resulting in a smooth and coherent appearance silhouette. The modern details on the bodywork are interpreted as if they were natural, while the iconic lines that run through the entire bodywork further enhance the car's solid and powerful look. The sill line in an upward posture is outlined by a 3D-shaped glossy black border that increases visual brightness and extends from the front end to the rear end, harmoniously blending with the rear bumper to envelop the entire rear of the car. In addition, the slowly tightening roof line is another key gene of the Range Rover family, with glossy black window lines and hidden D-pillars and the rear side glass of the car.
The new Generation Range Rover features specially designed concealed waistline trims with a clean finish between the rounded edges of the doors and the glass junctions, making the waistline visual more fluid and coherent. By reducing the cumbersome connection between the glass and the pillars, the door frame and the door glass are nearly flush, creating a solid look and feel that is integrated. Compared to the traditional roof trim, the new Range Rover has no obvious seams on the side of the body and the roof, highlighting the exquisite craftsmanship.
Although the ingenious combination and ingenuity of these elements can be challenging, for the new generation range Rover Range Rover, reduced body seams and smooth body transition surfaces are an important basis for presenting neomodernist designs. The new model's roof has been lowered by 10 mm compared to the previous one, and with the land rover brand's first 23-inch aluminum alloy wheels, it outlines a robust and aggressive body posture, while the adjusted body proportions give the new Range Rover more elegant shape and powerful atmosphere expected by customers.
The new generation of Range Rover Model Extended Edition
Massimo Frascella, Chief Design Director of Jaguar Land Rover, said: "The new generation of Range Rover is the pinnacle of neomodernist design concepts. The concept of design excellence it conveys takes modern design and craftsmanship to new heights. Through careful consideration, we control detail down to the millimeter. From proportional planning to surface arrangement, from smoothly transitioning glass, side vents and concealed waistlines, to concealed taillights, the design is in the subtleties. Everything is so pure, without a trace of redundancy. "
The rear is arguably one of the most attractive modern designs of the new Generation Range Rover. It encapsulates elements of all the modernist design language of the body, connecting the corners with clean, clear signature lines: the taillights perpendicular to the ground are hidden under the black glossy panels along with other functional lights, outlining the delicate and capable rear shape and wide body contour.
The new generation of Range Rover rear design
In addition, the split tailgate design with the upper and lower split sides, the seamless connection between the glass and the body, and the simplified and hidden door frame line take the delicate design of the new generation of Range Rover to a whole new level. The expansive stern-style stern extends downwards to connect to a bumper equipped with rear fog lights and reflectors.
Luxurious cockpit Elegant experience
Complemented by an intuitive, easy-to-use modern configuration, the interior design of the new generation Range Rover is also eye-catching. Drivers and passengers can feel the innovative technology of people-oriented technology in the touch of exquisite fabrics created by ingenuity, and spend a relaxing and comfortable time.
The new generation of Range Rover's luxurious and minimalist interior design
Alan Sheppard, Land Rover Interior Design Director, said: "The incredible sense of unity of the new Generation Range Rover not only elevates our luxury SUVs again, but also allows the interior materials to maximise their value. We strive to preserve the family's classic Commander-style luxury seats while creating a quiet, comfortable and minimalist interior. ”
The proportions of the front cockpit draw on the architectural design language, using a borderless curved suspension design, embedded in the center of the instrument panel, making the interior structure more light and flexible. Land Rover's largest touchscreen ever built with haptic feedback in the acclaimed InControl OS 2.0 infotainment system creates a smartphone-inspired interface that enables intuitive operation of the vehicle's main functions.
The new Generation Range Rover is powered by a 13.1-inch touchscreen display
The Land Rover Family's classic Commander-style seat design provides the driver with a superior all-round view, and the minimalist through-the-wall instrument panel further expands the front-end view. The elegant instrument layout adopts a horizontal layered design, including exquisite integrated vents, the main controls and functions are arranged in a clear layer, and the overall layout is simple and luxurious. The semi-suspended LCD instrument panel, with its carefully crafted detailing design and concealed control system, complements the steering wheel and blends into the overall interior style of the cockpit.
The new generation of Range Rover luxury rear space
Inside, the new Generation Range Rover offers every passenger the luxury of first class on land, even in the third row. The stepped seat layout ensures that the third row of the seven-seater version also balances excellent visibility and comfort, allowing all passengers to interact freely while enjoying their own personal space. Designed in millimeters, passengers can move their heads, legs and shoulders freely, indulging in executive luxury. Digital device charging sockets in the rear and automatic air conditioning in four zones ensure the same quality of driving and occupancy by taking into account all passenger needs.
The new Generation Range Rover Innovation introduces a new outdoor activity tailgate kit, which upgrades the split tailgates that are split up and down to greatly improve the sense of ceremony when using the rear space. The multifunctional trunk takes the use of the dock back to a new level, and the addition of lighting, audio equipment and custom seat cushions creates a luxurious, intelligent new experience.
The new generation of Range Rover split tailgate design
The clever interior colour scheme and sleek black window lines accentuate the chic beauty of the suspended roof, while the panoramic sunroof allows the interior to be completely sun-drenched. The low-waist line and high body design create an unobstructed view of the interior of the cockpit, from the doors to the console to even the newly improved storage units, where every detail reflects Land Rover's ingenuity in neomodernist design.
Fantastic use of color materials
The all-new Range Rover is jaguar Land Rover's flagship model under the guidance of its "Reinventing the Future" strategy, which not only redefines the use of luxury materials in the automotive field, but also fully demonstrates the elegance and refinement of this new flagship SUV model.
The new generation of Range Rover's comfortable rear seats
The clever use of exterior paint highlights the elegant proportions and clean surfaces of the new model, while the interior design and material selection are more sustainable, ecologically responsible and avant-garde than ever. Customers can experience the extraordinary texture and exquisite craftsmanship of the new generation of Range Rover from every touch, which is the key to experiencing Seiko luxury. The interior materials and coatings on the new model offer consumers a wide range of options, including innovative materials made from Ultrafabrics leather alternative materials in collaboration with Kvadrat, a high-end European textile manufacturer.
Amy Frascella, Jaguar Land Rover's Director of Colour and Material Design, said: "In the new generation of Range Rover, you can see a balance between classic and innovative. All the materials our customers expect are reinterpreted in a modern and sophisticated way, and based on our strategy of developing leather alternatives, we are offering, for the first time, sophisticated non-leather interiors for flagship models like the all-new Range Rover. In this way, I hope that in the field of automobiles and other fields, we can establish the taste that is most representative of the current era. ”
For the first time, the new Generation Range Rover has chosen Kvadrat wool-blend fabrics as an interior material alternative to genuine leather, complementing Ultrafabrics leather alternatives. This soft-touch polyurethane fabric is comparable to genuine leather, but weighs up to 30% less and emits a quarter of the carbon footprint of conventional leather. At the same time, the use of innovative materials in the new models also extends to the production of carpets in the cockpit. 40% of the raw materials used to make carpets are a new material called ECONYL yarn, which comes from industrial plastics, scrap residues and marine litter, demonstrating a sustainable concept of neomodern luxury.
The new generation of Range Rover uses eco-friendly interior fabrics
Customers can also opt for semi-aniline leather and the first-of-its-kind luxury near-aniline punched leather, a new material that offers a softer feel and reduces artificial pigments by streamlining processing steps while meeting Land Rover's stringent durability standards, giving the leather a smooth touch comparable to high-end leather furniture. Advanced manufacturing processes have increased the utilization rate of each sheet of leather by 10% and reduced co2 emissions per car produced by 42 kg.
The new generation of Range Rover's exquisite and luxurious interior design
In addition, a range of delicate finishes, including cut-out wood finishes, complement the interior of the new model, revealing the stunning modern feel of the new generation range Rover. The first use of the fine metal pattern inlay technology draws attention to the internal structure of the center console, interpreting the exquisite cockpit craftsmanship. The neomodernist interior design is embellished with jewel-like intricate metal finishes, with dark and satin chrome tones creating harmonious visual layers.
Inspired by the exquisite and ingenious contemporary architecture, the interiors of the new generation Range Rover are warm, charming and contemporary. By using different colors to divide different carriage areas, it is possible to create a personalized driving experience and ensure the harmony and unity of the overall atmosphere. Therefore, the attention to detail in the interior design process of the new model is also reflected in the fabric, taking the Kvadrat wool blend fabric as an example, through the use of different colors of yarn weaving, to achieve subtle color layering. At the same time, the exterior paint of the vehicle is also strictly controlled to help create a rich color perspective. In the case of the premiere model, the use of twilight gold matte paint further highlights the carefully polished design, elegant proportions and smooth surface.
The new Generation Range Rover offers a total of 12 car paint options, including 1 solid paint, 7 metal paints and 4 luxury metal paints. Among them, Lantau Bronze Brown, Belgovia Green, Batumi Gold and Charente Grey are the new colors. In addition, users can freely choose from 21 SV personalized paints. The choice of colours and materials for the new Generation Range Rover reflects a shift in customer preferences and a precise perception of the market environment by the Land Rover brand. It showcases the Land Rover brand's excellence in innovative materials, processes and technologies. By creating comfortable and harmonious interior spaces, the Land Rover brand interprets the essence of modern luxury and brings customers a new aesthetic experience with a greater sense of ecological responsibility.
Since the 1970s, Range Rover has been unique in the luxury all-terrain SUV market, with ingenious luxury design and unrivalled craftsmanship in its DNA. As the flagship model of the Land Rover brand, after five generations of inheritance, the new generation of Range Rover has elevated the Seiko luxury gene that the Range Rover family is proud of to a new height with its amazing modernity, exquisite craftsmanship and unparalleled performance, presenting a unique charm of honor and new modern luxury.
*The display pictures and configurations are for reference only, the actual products listed in China shall prevail, please consult the official website and local authorized dealers for details.
Land Rover background information
Since its birth in 1948, land rover, the British luxury all-terrain SUV brand, has adhered to the brand spirit of "Above & Beyond Heart to No Boundaries" and is committed to creating all-terrain vehicles that calmly cope with various road conditions. In more than 70 years of development, Land Rover has adhered to this mission and continued to explore, continuously improving ATRS Land Rover all-terrain technology from the three aspects of design, process and technology, and creating three major product families of Range Rover series, Discovery series and Defender series, which have grown into the world's most respected luxury all-terrain SUV brand.
In 2003, the Land Rover brand officially entered China, bringing a series of exquisitely designed, outstanding performance and superior quality products to Chinese consumers. Since 2015, Land Rover has successively launched the domestic Range Rover Aurora and the domestic Discovery Sport, and in 2021, it has successively launched the Discovery Sport version P300e, range rover aurora L and Range Rover aurora L P300e, opening a new chapter in the brand's domestic production.
In 2016, Land Rover's new generation of discoveries made its debut. This full-size luxury 7-seat SUV redefines the large luxury SUV with upgraded all-terrain capabilities, versatility and smart technology. In 2017, Land Rover's new Range Rover Star Pulse was launched, combining minimalist design, exquisite craftsmanship, emerging technology and professional-grade all-terrain capabilities, and won many awards such as "2018 China Design Car", "2018 China Annual SUV", and "World Design Car of the Year" at the 2018 World AutoMotive Awards.
At the Frankfurt Motor Show in September 2019, the new Land Rover Defender legend was reinvented and reborn. On 24 July 2020, the new Land Rover Defender 110 was launched in China in anticipation. The combination of functionally functional structuralist design, rigorous manufacturing processes, strong all-terrain capabilities and a "black technology" configuration that is in line with the trend of the times will bring Land Rover brand fans a charming product that is both classic and innovative. The newly launched Guardian is a product representing all-terrain performance, all-terrain durability and all-terrain functionality in the three major product families of the Land Rover brand, and with a new exclusive platform, two intelligent technologies and three upgraded all-terrain technologies, it has set a benchmark for intelligent digital all-terrain control in the 21st century. In the past year since its launch in the Chinese market, the new Guard has completed the successful evolution from a single model to a family, from the Guard 110, The Guard 90 to the new Guard 110 P400e, with strong all-terrain capabilities to meet the needs of different consumers.
On 26 October 2021, the new generation of Range Rover, a model for wins, was unveiled worldwide. As the flagship model of the Land Rover brand for more than 50 years, the all-new Range Rover combines stunning modern aesthetics and elegance to achieve exquisite craftsmanship and powerful performance unprecedented in the history of the Range Rover family, with richer customer choice and more comprehensive personalization, and is the first flagship model under the guidance of the "Reinventing the Future" global strategy, opening a new chapter for the Land Rover brand. On 21 April 2022, the new Generation Range Rover was officially launched in the Chinese market, combining stunning modern aesthetics and elegance to take luxury, craftsmanship and performance to new heights, with richer customer choice and more complete personalisation.
Over the course of more than 70 years of all-terrain technology, Land Rover has focused on developing new technologies, combined with extensive off-road experience, to upgrade the vehicle's all-terrain capabilities in the design, process and engineering fields, making it a world-renowned label for the Land Rover brand. In the future, Land Rover's all-terrain capabilities will continue to be upgraded, with more practical all-terrain design, more advanced all-terrain technology and more exquisite all-terrain technology, highlighting Land Rover's brand concept of "heart to no boundaries". Guided by the global strategy of "reshaping the future", we will innovate and interpret "new modern luxury".