China Net Technology April 25 news (reporter Yang Yueyue) more than 100 inches of large-screen TV market competition intensified. At the spring new product launch held by Hisense today, the laser TV further expanded the screen size to 120 inches. According to reports, the 120-inch full-color laser TV launched by Hisense this time is the world's first laser TV that meets the BRIGHTNESS standard of TV, and the price is 119999 yuan.
The layout of the 100,000-level high-end TV consumer market and the increase in the field of large screens are two strong signals released by Hisense to the outside world this time. Liu Xianrong, general manager and chief scientist of Hisense Laser Display Co., Ltd., said at the press conference that according to estimates, the area of 120-inch TVs is nearly 1.5 times that of 100-inch TVs. In the viewing range of 4-4.5 meters, the 120-inch TV will be more shocking in terms of presence and viewing angle.
Public information shows that Hisense is not the first time to launch a high-end TV priced at 100,000, in 2020, its first 100-inch full-color laser TV was priced at 99,999 yuan, and was once popular in the market. In this regard, Wu Sheng, founder of Scene Lab, believes that the reason why laser TV can win double recognition in technology and the market stems from the "resonance of new technology and new demand", which is a new species that comes into being in a new round of consumption upgrading.
In the past, China's color TV market 100,000 level price, and the screen size of 120 inches of TV is not much, the brand has Hisense and Changhong two companies involved, technically only laser display technology and MiniLED technology can do, liquid crystal display and OLED display are trapped cutting panel and cost factors, can only maintain at about 100 inches. Therefore, in the industry's view, under the 10-level price of domestic brands and overseas brands have not made breakthrough progress, Hisense continues to expand the laser TV market share in high-end TV, relying on China's original technology products to seize user demand.
Hisense said that laser TV is the first important technology that is leading the world television industry by China's independent research and development and independent production and manufacturing. Hisense currently has the leading number of patents in the field of laser display, and holds the largest number of patents on tricolor laser light source technology in the industry.
Xu Zuyan, an academician of the Chinese Academy of Engineering, believes that Chinese research institutions and enterprises have spent 20 years to prove that the laser display principle is feasible, the technology is feasible, the industry is feasible, the current patent application volume is leading the world, the patent layout is comprehensive, the patent pool has been initially formed, and a relatively complete laser TV industry chain is being formed.