Author: Gong Jinhui
Today is the annual World Book Day, the benefits of reading are self-evident, and the truth that "there is a golden house in the book" is deeply rooted in the hearts of the people. In the era of information fragmentation, the seemingly traditional way of acquiring knowledge by reading still has irreplaceable and unique value. Remember, it's always right to read more!
Musk, the world's richest man, has said that he should try to do something useful and beneficial to humanity and the world. Of course, doing useful things is hard, very hard. He likes to encourage others to expand their lives with physical tools of thought, which is the best tool. I hope that people will read more books, digest as much knowledge as possible, and establish a general view of knowledge, and find ways to find the intersection of talent and interest.
In fact, Musk is not the first tech tycoon to advise young people to read more, and Zhou Hongyi, the head of 360, has also made similar suggestions. He kindly reminded that ugly people should read more books, and developing the habit of reading quickly and massively can benefit you for a lifetime.
Zhou Hongyi took himself as an example, bluntly saying that he had many bad problems, no patience, short temper, sometimes with people, immature, but from an early age love to learn, develop a good habit of loving to read, so a large number of dabble in a variety of books. He believes that reading books not only benefits him a lot, but also promotes the development of the company.
"Back in the past two years, it is true that because the company is busy and exceeds my bandwidth, so the two years have not improved much, because I have read less, and I can still read dozens of books at least every year before two years." Zhou Hongyi put forward the soul torture, now that mobile phones are becoming more and more popular, in addition to making us quickly blind and staying up late every day, do we really get a lot of wisdom from fragmented reading?
Now many people are full of tension and uneasiness when reading every day, always feel that there is more information left unread, afraid of missing something. "But information is not equal to knowledge, knowledge is not necessarily wisdom, I still give myself encouragement or meet with everyone to say, maybe we still have to take some time to read a paper book." 」 He suggested.
I think there is nothing wrong with Zhou Hongyi' remarks, and he very much agrees with the view that "information does not equal knowledge, and knowledge is not necessarily wisdom". In my opinion, although it is more and more convenient to obtain information today, reading is still irreplaceable. You know, reading is not only a process of acquiring knowledge and increasing insight, but also can quiet the restless mind.
The reason is simple, in this age of temptation, people are always accustomed to pursuing fast consumption, and it is inevitable that a certain amount of anxiety will occur. If you can read a good book, you can synchronize with the advanced ideas of everyone (erudite people) in reading, and avoid walking into the misunderstanding of life, which is undoubtedly a good thing that is both happy and lucky.
Today, on this special day related to reading, we may wish to take stock of the good books that the Internet boss has recommended, so that we can "waste" our limited energy in the beautiful knowledge journey as much as possible, so as to develop the good habit of continuous reading and deep thinking.
Ma Yun's "Life": "Life" by the well-known writer Lu Yao has become a book that has influenced the life of Ali founder Ma Yun, and he wrote a preface to the book in the March 2012 edition, "Lu Yao has the greatest influence on me. At the age of 18, I was a gig worker pedaling the celestial wheel, and it was "Life" that changed my life! ”
Ma Huateng's "Cognitive Surplus": When Klay Sherkey's "Cognitive Surplus" was not officially published in China, it received widespread attention from readers from all walks of life, including Tencent's head Ma Huateng. When the compiled version of "Cognitive Surplus" was listed in China in 2011, Ma Huateng personally made a recommendation preface for it, praising cognitive surplus as one of the biggest dividends given to Internet practitioners by netizens in the new era.
Lei Jun's "Three-Body Problem": Lei Jun, the head of Xiaomi, saw "Three-Body" in 2010, and revisited it again in 2014, and recommended it to Good Jiyou Chen Nian, becoming the most recommended book in the past 10 years (there is no one). He has spent a lot of time at the Kingsoft Strategy Conference to share his experience of reading "The Three-Body Problem", and bluntly said that the philosophical principles contained in the book are very helpful for formulating the company's strategy for 3-5 years.
Zhang Xiaolong's "The Origin of Women": "The Origin of Women", a book that has little to do with the Internet, has profoundly influenced Zhang Xiaolong, the "father of WeChat", laying a solid foundation for his in-depth insight into human nature. "If you don't do a thorough study of women's psychology, you lose half the users." he said. Obviously, in today's economic boom, the book "The Origin of Women" can help you trace back to the roots and analyze women in all directions.
Zhou Hongyi's "Free": The book "Free" mentions an important point: free in the 20th century is a powerful means of marketing, and the 21st century has become a new economic model. Inspired by this, 360 under Zhou Hongyi's rule subverted the traditional antivirus market with a free model, explored a new business model with the browser as the core, and rose rapidly in the PC era.
Fu Sheng's "Business War": The shopping mall is like a battlefield, and Fu Sheng, the head of Cheetah Mobile, has a very high evaluation of the book "Business War". The book mentions that innovation makes him feel empathy, whether it is a victorious defender or an attacker trying to occupy the market, he must have a spirit of innovation. Innovation as a long-term strategy has been firmly rooted in the corporate culture of Cheetah Mobile, "We pursue in-depth innovation, continuous innovation, many products of Cheetah Mobile rely on innovation to kill a blood road." ”