Have you ever thought that you think the profit of selling a car is high? To be honest, the real estate boom is now, and the automotive industry seems to be a new track that is sustainable and the profit margin of new cars is relatively high. So more and more manufacturers began to pour into this track, and even some manufacturers who made motorcycles, trucks, and televisions also began to enter the game, wanting to obtain higher profits.
Another question for you, which car brand do you think has a very high profit margin? Is it Toyota, or Volkswagen? It's not, not even the BBA you think it is.
The most profitable car company this year is actually Tesla. According to the first quarter report, Tesla's revenue was as high as 18.756 billion yuan. Compared with the same period last year, it increased by 81%, of which the net profit was as high as 3.73 billion yuan, which was also a substantial increase.
In our impression, Tesla seems to have been losing money all the time, what is the reason for Tesla's revenue and profit margins this year? Obviously, the price of the new car has been raised, and the sales are particularly good. In the first quarter of this year, Tesla sold more than 310,000 vehicles, an increase of 65% compared with the same period last year, and the rapid increase in sales, coupled with Tesla's continuous price increases, naturally made Tesla the world's most profitable car company.
Maybe the small partners can't imagine how high the profit of a Tesla is, its gross profit margin is as high as 32.9%, what is this concept? Let's compare and we'll get the answer.
Audi's gross profit margin is only 10.7%, and the gross profit margin of Mercedes-Benz, which is omnipotent in the eyes of most small partners, is only 12.7%, so you don't look at BMW, Mercedes-Benz, Audi's sales are still very high, in fact, the ability to make money really can't catch up with Tesla.
So what is the gross profit margin of our domestic new energy vehicles? The profit margin of the mainland's high-end brand cars is actually relatively high, such as weilai's gross profit margin of 20.9%, and the ideal car is also doing a very good job, 20.6%, so this also explains why so many "layman" car companies have begun to build new cars.
However, most of our own brands are only in China, such an automobile market, so the sales volume is relatively average. Sales cannot be improved, and even if the gross profit margin of a bicycle is high, it cannot bring obvious benefits.
Tesla not only has the highest gross profit margin of bicycles in the world, but also the sales volume is quite terrifying. Musk set tesla sales volume of 1.5 million vehicles this year, it is worth mentioning that this refers to deliveries, not orders, considering the gross margin of more than 30%, the profit is quite impressive, quickly surpassing BMW, Mercedes-Benz and Audi. Tesla delivered 936,000 units last year, and the reason why this year's target is 1.5 million units is due to the opening of European factories and the expansion of production capacity.
Tesla has such a high profit, in fact, it has a very big impact on the car companies that enter the game later. It can be said that the current new energy vehicle track has slowly formed, in the European and American markets is almost Tesla a dominant, and in contrast, South Korea, Japan, these traditional car manufacturing powers, can not launch a competitive tram to compete with Tesla, now the only hope is in China, whether the Chinese brand can turn over, we wait and see.