Digital reading Hong Kong and the United States | bicycle profit margin PK! Tesla rode the dust, why?

Editor's Note: Tesla's single-vehicle gross profit margin has reached a new high! What exactly is the concept of 30.6%? Is not advertising the secret? >>

By Nicole

On the eve of the Spring Festival, Tesla (TSLA) announced the 2021 Q4 financial report that exceeded expectations, in addition to eye-catching indicators such as revenue, one of the indicators was against the sky!

That is, Tesla's bicycle profit margin. Tesla's Q3 earnings report showed that its bicycle profit margin reached a crazy 30.5%, and in Q4 Tesla bicycle profit margin rushed to a new high, reaching 30.6%. Meanwhile, Tesla said that in Q3 and Q4, the average cost per vehicle has maintained at about $36,000.

What is the concept of a bicycle gross profit margin of 30.6%?

As shown in the chart above, Tesla's bicycle gross profit margin leads many car companies, about 10 percentage points more than Toyota's $TM, and nearly twice that of the luxury car brand Porsche $POAHY.

Before Tesla entered the game, Toyota has always been the most profitable brand in the automotive industry. Tesla's earning power proves that electric cars can be more profitable than gasoline cars.

How did Tesla do it?

The mainstream view of the market is that Tesla can become a "cost control master" inseparable from its strategic arrangement of not advertising. In the earnings release, Tesla also disclosed that it believes the company's current projects, including large castings, structural battery packs, 4680 batteries and many other projects, will help continue to minimize product costs.

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