Following the repeated exposure of BMW's new generation of 7 Series/i7 spy photos, the official officially released these two new cars today.
The two vehicles will be new in the fuel version and pure electric version of BMW's flagship sedan, and are expected to be available within the year. However, as models in two different fields, the new car will remain homogeneous and differentiated by different styles.
As a new generation of models, the BMW 7 Series of this generation still maintains a large "double kidney" design to highlight the classic style, but there are subversive changes in the shape. The main change is that the new car has replaced the original one-piece light group with a split headlight design, which not only makes the new car look more technological but also more recognizable.
Perhaps the current design of BMW's split light group has caused a lot of controversy, but it may still become the future development trend of BMW and even more brands.
It is understood that an important reason why more and more car companies use split light groups today is that with the latest pedestrian protection regulations updated, the engine cover should be fully covered on the light group, and the cover and lights must have enough buffer zones, which means that the use of split light groups will be easier to meet the regulations, such as BMW X7 has taken the lead in using split light group design, or based on policy considerations.
As a replacement model, bmw 7 series / i7 also has many highlights on the side, such as in order to transform the era of pure electricity, the new car has been replaced with a hidden door handle design, and the original "Huo's corner" is adjusted more sharply to meet the new car's sense of technology.
In terms of size, the new 7 series is 5391*1950*1544mm in length, width and height, and the wheelbase is 3215mm, which means that the size will be longer than the current model, referring to the current length, width and height of 5273*1902*1498mm, and the wheelbase is 3210mm.
At the rear, the new car adopts a slimr light cluster design, and eliminates the through-line chrome strips, with a hidden exhaust rear bumper, making the new car more simple and layered, but also slightly more sporty.
In terms of interior, the new BMW 7 Series and i7 are also replaced by the latest design language of the BMW family, using dual screens to enhance the sense of interior technology, although the homogenization of this interior and many models is obvious, but it is also obviously more exquisite than the current 7 Series interior.
As for the rear, the new car is not as monotonous as the central control, and will adopt a more luxurious cockpit, including the addition of a 39-inch roof suspension entertainment screen, and a sound at the front seat headrest, making the rear occupant feel like being in first class.
As more luxury brands' flagship cars pay more attention to the rear seat ride experience, perhaps the cognition of "driving BMW, riding Mercedes- Benz" will no longer exist, at least for now, bmw's new 7 Series rear row is more luxurious than the new S-Class.
In terms of power, the new BMW 7 Series will be available in gasoline, diesel, plug-in hybrid and other models, and equipped with a 48-volt light hybrid system, so that fuel economy and power output will be optimized, while BMW's new 760i x Drive is equipped with a new V8 engine.
Pure electric models will be satisfied by the i7, according to the currently known news, BMW i7 is equipped with the fifth generation of eDrive electric drive system, equipped with dual motors for drive, the maximum output power of up to 400kW, 100 km acceleration only takes 4.7 seconds, will have a cruising range of more than 600 km.
From the perspective of the flagship positioning of the new car, the new car competitors must be Models such as the Mercedes-Benz S-Class and the Audi A8L.
Mercedes-Benz S-Class Guidance price: 91.78-1.8388 million yuan
Audi A8L guidance price: 85.88-197.18 million yuan
Thanks to the growing design of the BMW 7 Series "double kidney nostrils", the aura of the BMW 7 Series has become stronger and stronger, but the Mercedes-Benz S-Class has always been used as a benchmark for luxury representatives, resulting in BMW hoping to achieve a more unique shape out of the circle, so there is today's highly controversial shape.
It is undeniable that when radicalization becomes the new direction for more brands to achieve electrification transformation, the new 7 series that has completed the replacement does give people a very different feeling, at least it has further improved bmw's recognition.
Netizen 1: I thought that the ugliness of Mercedes-Benz S was just an example, but I didn't expect that this was just the beginning!
Netizen 2: It can only be said that Mercedes-Benz interior design will always be at the forefront of the times!
Netizen 3: Audi: Thank you two big brothers for self-destruction of martial arts!
Netizen 4: Its main task may be to stimulate a wave of cash sales growth!
Netizen 5: Always feel that BMW's interior is always a generation later than Mercedes...)