The 7 Series has a flagship position in the BMW brand's product sequence, and has been developed for 45 years since the birth of the 7 Series. In the past 45 years, the birth of each generation of BMW 7 Series models has been remarkable, because each generation of 7 Series products has led technological innovation, including the introduction of fixed speed cruise, the first to carry the iDrive system that subverts car interaction, and of course, the previous generation of products add carbon fiber materials to the body.
Every generation of the 7 Series can surprise us, and we are looking forward to every 7 Series release. On April 20, BMW's new 7 Series ushered in the world premiere. As a leading brand in the luxury pure electric market, BMW continues to accelerate the pace of product electrification, and at the same time as the release of the new 7 series, the i7 as a pure electric version also met with us as scheduled.
We all know that BMW in the past product design, the 3 series is the first to use the family design elements of the model, this time BMW broke this law, in the new 7 series with the latest design. Compared with BMW's previous products, the appearance of the new 7 series this time has a bold personality and can be described as subversive.
In terms of front face design, the first thing that catches the eye is the large size of the double kidney air intake grille design, the large area of chrome decoration increases the luxury of the front face, and this time i7 also added an LED light band to the edge of the grille. Officially called it a circular flare grille, I believe that at night, this new front face shape can also be magnificent.
In addition to the luminous middle net, another design detail is the split headlight shape, located in the upper part is the vehicle's LED daytime running lights, the interior uses crystal cutting materials, after lighting can be described as dazzling.
In terms of front details, the i7 uses the classic blue elements of the BMW i brand as decoration, and the application of blue elements can be seen under the air intakes, side skirts, wheel hub covers and tail deflectors.
From the side, the front of the new i7 Series is in an upward posture and extremely aggressive. The sleek bodyline extends from the front to the rear, and the stiff waistline makes the entire side look imposing. In terms of body size, the new 7 Series has reached 5391/1950/1548mm in length, width and height, and a wheelbase of 3215mm. The overall size has surpassed the Rolls-Royce Phantom and is very close to Rolls-Royce Gust.
In terms of side details, the i7 also has a lot of innovations. The first biggest change is the design of the C-pillar of the new car, and the chrome decoration of The Horns corner is designed on the C-pillar, so that the glass can be used as much as possible in the limited area of the side rear window, so that the rear row has a better view. In addition, in the position of the rear triangular window, the i7 also added some matrix geometric dark grain, which can ensure that the rear row privacy is increased when the rear row has a good view.
The new door handle design can be described as inline, and the electric opening and physical opening mechanisms are integrated on the door handle, and the door can be automatically opened by pressing the left button, and the physical opening button is also designed in the door handle. It is worth mentioning that the four doors are designed with electric opening and closing functions, and the driver can control the four doors to open and close at the same time.
The rear of the vehicle has also been completely interpreted, with rich overall layers, sharp contours and more three-dimensional shapes. The 3D stereoscopic suspension taillights are slim and simple. The design that extends to the side widens the rear view. In terms of details, the two sides of the taillights are also decorated with matrix geometric dark patterns, which form a good echo with the geometric dark lines on the side rear windows, which are simple but not simple.
In terms of interior, the i7 perfectly interprets a new realm of modern luxury. The entire interior has a subtle light and shadow design, exquisite material selection and "Shy Tech" invisible technology to create a never-before-seen comfort and a luxurious atmosphere beyond imagination.
Opening the doors, the most eye-catching thing is the wrap-around interactive light belt that runs through the entire front dashboard and doors, which, together with the floating integrated curved screen, gives the entire interior an excellent visual and tactile feeling.
The wrap-around strip integrates ambient lights, dynamic aesthetic art and functional keys. Integrated in the central position is the air conditioning quick operation button, the button uses a touch method, and the light belt surface uses a similar crystal cutting process, through this cold touch to achieve the functional experience they want unprecedented.
Light control, airflow control and auto-closing buttons are integrated in the light strip on the main driving side. Front passengers can control the air volume of each air outlet individually through the air volume control button above the air outlet. Where is the air conditioner outlet? The new design cleverly hides the air conditioner outlet under the light belt, and the air outlet is not visible but the presence of wind can be felt.
The steering wheel adopts a double-spoke shape design, the innovative shape makes the entire interior have a more sci-fi and futuristic feeling, and the steering wheel is also designed with multi-function buttons to control the vehicle's intelligent driving and sound system.
The central control large screen and instrument cluster adopt a penetrating design, the size of the dashboard is 12.3 inches, the size of the central control large screen is 14.9 inches, and the interior is equipped with the BMW iDrive 8.0 system, which can be operated through the touch screen and knob, with convenient human-computer interaction. Functionally, it supports rich expansion applications and OTA upgrades such as WeChat car version and Tencent mini scene. At the same time, for the new UI user interface, BMW adopts bold graphic design, futuristic picture texture, rich light and shadow effects, providing a comprehensive immersive experience for drivers.
The shift mechanism and iDrive operation knob position are designed to be the same as the layout of the iX, except that the wood grain on the iX has been changed to a piano paint material, but the crystal knob has been retained, making this area look very delicate.
For the first time, the i7 offers a leather/cashmere combination, a natural material that is very soft and, together with brilliant crystals, perforated wood and metallic acoustic covers, creates an elegant, warm and happy cockpit atmosphere. In addition, the new car is also equipped with four-zone automatic air conditioning, nano-scale air purification system and infrared heating technology seats as standard, giving users a silent care.
As a luxury D-Class sedan, the innovation in the rear is also the focus. First of all, the i7 was innovatively equipped with a suspended giant screen in the rear. The screen size is a staggering 31 inches and boasts an 8K resolution that is cleverly integrated into the roof of the rear to play entertainment content in 32:9 format.
i7 also introduced the local ecological head streaming media applications iQiyi and Huawei application markets in the big screen, which can provide up to 30 video and audio applications to further expand the screen functions. It is worth mentioning that BMW is the first luxury car brand to carry the Huawei app store in the rear entertainment system.
With the screen, if you want a higher audiovisual effect, the sound is also a configuration that cannot be ignored. The i7 features a 36-speaker Bowers & Wilkins 4D Diamond Surround Sound System with up to 1965 kW of power. It is one of the models with the largest number of speakers in its class segment, which can bring better listening.
On the two door panels in the rear, the i7 also integrates a 5.5-inch armrest touch screen, which in addition to controlling the massage function, can also control the rear entertainment screen, and can switch the theater mode with one click, at which time the atmosphere lights and sun blinds in the car will be automatically adjusted, creating an exclusive mobile private theater for the rear row.
In terms of more technology, i7 is also the first brand to be equipped with ultra-wideband (UWB), i7 applies a new digital key plus based on ultra-wideband technology, without taking out the mobile phone can safely unlock and start the vehicle.
Ultra-wideband (UWB) technology is a short-range, high-bandwidth digital radio technology. UWB technology is precisely positioned, the positioning can be accurate to 1-2 cm, and the safety is extremely high. At a distance of 3 meters from the vehicle, the vehicle begins to wake up the headlights, taillights and lights in the cockpit. Entering within a range of 1.5 meters, the vehicle will automatically unlock and open the exterior mirrors, open the door and play the welcome animation on the integrated floating curved screen inside the car, at which point the vehicle system loads the driver's personal settings.
The all-new 7 Series is the first large luxury sedan to offer multiple drive forms, offering all-electric, plug-in hybrid, and conventional fuel-driven models. The i7 we experience today is equipped with the fifth-generation BMW eDrive system, which has a range of more than 600 kilometers. As the most powerful model in the 7 Series, the dual motors on the i7 have a maximum output of 400 kilowatts, accelerate from zero to 100 kilometers in only 4.7 seconds, and consume as little energy as 18.4 kilowatt hours per 100 kilometers. In addition, the i7 offers L2 driver assistance features and can support L3 autopilot functions in the future.