How much Camry can play in the middle and high-end car market, the data to speak, in March, Camry received 27,000 units of sales, once again won the top of the middle and high-end car sales.
For the hot sales of the eighth generation Camry, backed by the tree (Toyota) is a very superficial reason, I am a post-90s car media person, but also the owner of the eighth generation Camry, from 2019 to buy this car has been 3 years, the total mileage of 46,000 kilometers, here, I want to talk about my truest thoughts about this car ~
Since 2006, Camry has been able to hold a stable flagship position in the mid-to-high-end sedan market, inseparable from focus. Focusing on the original intention is the foundation for Camry to become a flagship; focusing on technology is the asset of Camry becoming a flagship of the same level; focusing on users has launched Camry's flagship reputation; focusing on the market, achieving Camry's flagship sales.
Focus on the original intention, to create a mid-to-high-end flagship sedan foundation
The introduction of TNGA is the embodiment of Camry's original intention to focus on car manufacturing, we have seen too many replacement models on the market, just change the appearance and change the engine, and the eighth generation of Camry almost all parts re-researched, the core components using the latest technology, to achieve a real replacement.
If other replacement models have achieved "refurbishment", then the eighth generation Camry can be said to be "rebuilt", and the hero behind this is Toyota's new TNGA architecture.
In terms of personal experience, TNGA's platform architecture, its advantages in addition to the trendy shape, lower chassis can also bring drivers a more pleasant driving experience, high-speed driving has a very good sense of ground.
With the blessing of the TNGA architecture, Camry is the flagship in terms of safety, and the high rigidity GOA body, TSS Smart Travel Safety Suite, and the standard 10 airbags of the whole series are added to greatly improve driving safety.
Under the empowerment of the new TNGA platform, Camry's appearance and technology have achieved the same level of leadership, laying the foundation for Camry's flagship for many years.
Focus on technology and become the asset of the flagship of the same level
The hot sale of the eighth generation Camry is also inseparable from the support of technology, focusing on technology, which is the asset of Camry to become the flagship benchmark of the same level.
In this we have to mention the THS II. fourth-generation Toyota hybrid system. Unlike other brands of hybrid technology, the fourth generation of THS-II technology works together with the motor and the engine under various operating conditions, so it has significant advantages in fuel saving.
For example, the 8th-generation Camry dual-engine version of the 100-kilometer comprehensive fuel consumption is only 4.1L, which is placed on a medium-sized body of nearly 1.7 tons, which is already quite outstanding. Moreover, Toyota has established the G21 project as early as 1993, began to develop hybrid models, over the years through the continuous debugging and optimization of the system, its hybrid technology has been quite mature, reliability is guaranteed.
The fuel version of the fuel saving level is also eye-catching, the personal original choice of the 2.5G luxury version, the official data shows that the ideal working conditions under the fuel consumption of 6L/ 100km, the actual running down is about 7.3L, when friends thought it was a dual engine version.
In fact, it is not surprising that the 2.5L engine equipped with the eighth-generation Camry fuel version has a thermal efficiency of 40%, which can completely hang most of the family cars on the market.
Moreover, Toyota has always adhered to the research route of high compression ratio and thermal efficiency, compared with the small displacement turbocharged engine to reduce fuel consumption, which is equipped with a large-displacement naturally aspirated engine, which also has the advantage of a smooth power curve, which is of great help to improve driving comfort.
Because of the needs of work, I also experienced a 2021 Camry car engine system. The voice function is responsive, the recognition rate is high, and the introduction of Tencent's vehicle interconnection system can directly use the car machine to achieve real-time WeChat communication after connecting the mobile phone, and the practicality is greatly improved.
Focus on users and start a flagship positive word of mouth
Camry's hot sales lie in focusing on users and strictly controlling the quality of each factory product.
The data is the best proof that GAC Toyota has obtained a "zero defect rate" evaluation in Toyota's global shipment quality inspection, which is the first time in Toyota's global factories; and the proportion of a final assembly off-line assessment as qualified has reached 99% by 2020.
In terms of employee management, it is also strict, and before each new employee participates in the actual production, they need to go to the GAC Toyota Quality Corner to learn and experience, which can be called the rigor of "tightening every screw".
GAC Toyota's first-class quality control has made a footnote to the high retention rate of the eighth-generation Camry, according to the "China Automobile Retention Rate Research Report" released by J.D. Power (Jundi) and 58 Automobile, the three-year retention rate of the eighth-generation Camry has reached 62.9%, ranking first in the same level.
Only by focusing on users can we obtain the value recognition of users. Like my Camry, which drove for three years, there was basically no problem with critical mechanical components except for basic scraping and slight wear on the tires.
Focus on the market, and achieve the road of flagship sales expansion
Camry's hot sales also have a very important point - focus on the market. Understand market demand and consumer preferences through sales feedback, so as to truly do what users like in the subsequent optimization and update of products.
It is precisely because of the focus on the market that each generation of Camry has a good sales volume. Since entering the Chinese market in 2006, Camry
It took 10 years to achieve 1 million sales, 2 million sales in 2020, and in the past 2021, the eighth generation Camry's annual sales exceeded 200,000 for the first time, winning the top spot in the middle and high-end car market.
From the perspective of model sales, the sales ratio of camry models of more than 200,000 yuan has increased from the previous 20% to 57%, 2.5L + HEV models accounted for 52%, according to my understanding, Camry is also the most stable car in the domestic high-end sedan, the terminal price is the most stable car, and this reflects the gold content of this report card.
In addition, in terms of marketing, actively embracing young people, for example, this year, in order to give back to car owners, Camry carried out a series of IP activities in the country "Camry Life Play Season - Play C Gravity".
Write at the back:
The eighth-generation Camry formed a phenomenon-level hot sales after the listing, and grew into the flagship model of the mid-to-high-end sedan market, which also played a reference significance for peers. That is, all the "sensationalism" of the product is less important than "focus". Camry's focus on car manufacturing, users and the market is the reason why it has become the flagship of the domestic mid-to-high-end car market. These have also formed the standard of Camry's flagship, and now looking at Camry's market sales, word of mouth, flagship status and other performance, Camry has not only met the standard, but also exceeded the standard.
It is worth mentioning that the Fenglanda under GAC Toyota is also a "young" model. The overall design is very fashionable and sporty; on the interior, the large-size suspension central control screen is full of technology; the Fenglanda series is equipped with a 2.0L engine, which is reliable and durable, and greatly satisfies the user in the safety configuration, which will be another model that can be favored by young users in the GAC Toyota product series after camry.