On April 15th, Dongfeng Fengxing's first 7-seat MPV was officially unveiled worldwide, and the "Yacht" online conference of Fengxing was held at the Nansha Yacht Club in Guangzhou. The press conference abandoned the traditional publicity model in the past, pioneered the live broadcast of yacht party, and joined hands with the star Daddy Tian Liang to present a unique audio-visual feast for the audience.
As the first 7-seat family car under Dongfeng Fengxing, the yacht has attracted the continuous attention of the majority of users once it was released. With the opening of the domestic second tire and the improvement of quality of life, MPV models have gradually entered the lives of the people, like the Toyota Odyssey, Buick GL8, Trumpchi M6, Hyundai Kustu, etc., so that users are never worried about the performance of the car, but have more than enough and insufficient strength, not enough budget, only to wait and see helpless.
The Dongfeng fengxing is tending to the consumption habits of domestic users, the development trend of home MPV, etc., specifically "creating" a new product favored by the Chinese people, meeting the needs and not using a high budget.
Dongfeng Fengxing adheres to the brand concept of "intentions, let users enjoy travel", and is committed to meeting the travel needs of users in an all-round way from every detail. It fully interprets the new proposition of "smart travel, enjoy what you think".
As the protagonist of the party's popular "yacht", the water debut ceremony became the biggest highlight, accompanied by brilliant lights and beautiful music, the scene of microwave sparkling water has become the focus of everyone's attention, the wind yacht slowly sails from the water, symbolizing that China's big family has entered a new era, but also shows the perseverance of Dongfeng Fengxing to adhere to innovation and the determination to create a new era of Chinese cars.
At the event, Zeng Qinglin, general manager of Dongfeng Liuzhou Automobile Co., Ltd. Passenger Car Sales Company, said: "Fengxing Yacht not only meets the space use of seven-seat family cars, but also has the fashion value and control experience of cars and SUVs, which can bring yacht-class feelings to family users. ”
In the live broadcast of the yacht party, the star dad Tian Liang, as the "chief experience officer", interacted with fans on the live broadcast platform to share, and once it was broadcast, it received a fierce response, interacting with more than 200,000 viewers, triggering continuous attention and heated discussion among netizens.
Through the driving experience of star Dad Tian Liang, it truly reflects the inclusiveness and comfort of the yacht, and truly achieves the "yacht seven-seat family car" envisioned by the user. Tian Liang's yacht life shows the large and comfortable interior space, excellent power performance and fuel economy, and also builds a beautiful vision of family travel, further conveying Dongfeng Fengxing's "changeable life, evolved by you" life proposition.
In the party, Fengxing Yacht also specially created four travel scenes: bustling city, parent-child paradise, sunset beach, wild camping, and integrated these four theme exhibition areas into the stage, through the interpretation of the stage play perfectly interpreted the life of "Happy Yacht", which also means that Fengxing Yacht will become a close partner of the family on the road, leading the family to appreciate every scenery along the way.
The advent of the popular yacht has added a new touch of color to the design style of the traditional MPV. The car adopts the design concept of "front dynamics", breaking the stereotypical image of the previous MPV, and the irregular large-size grille in front of the face adopts a straight waterfall design, which is more youthful and fashionable, with a strong sense of visual impact.
The length, width and height of the body are 4850/1900/1715mm, the wheelbase is 2900mm, the suspension roof plus the privacy glass of the rear row, high-end and privacy. The sharp body line looks very powerful and very sporty from the side of the car, unlike the plate of the usual model, and the design is more avant-garde.
In terms of interior, the center console adopts the popular dual screen design, which reflects the light-colored interior of the car, which not only looks young and energetic, but also has a strong sense of technology. The center console is equipped with wooden panels, which enhance the style of the whole car and create a high-end luxury feeling.
Equipped with a Mitsubishi 1.5T four-cylinder turbocharged engine with a maximum power of up to 197 horsepower, the Fengxing Yacht is mated to a 7-speed dual-clutch transmission, which can be easily controlled whether it is on the rolling snow slopes or in the endless highland terrain.
Looking at the whole car, whether it is the configuration of the power or the creation of the interior, you can feel the consistent design concept of Dongfeng Fengxing and the spirit of craftsmanship that is constantly explored.
It is understood that Dongfeng Fengxing will continue to increase efforts to build brand image and build brand concepts, which also means that Dongfeng Fengxing will be among the main forces and occupy a place in the automotive industry, and we also believe that Dongfeng Fengxing's innovative ability will eventually lay its own product strength and recognition in Chinese brands, so that China's big family will enter the era of yachting.