Activision Blizzard President Mike Ybarra dismissed claims that Activision Blizzard is seeking to incorporate NFT elements (non-homogeneous tokens) into its games.
Over the weekend, it was reported that Activision Blizzard, the developer of Overwatch, appeared to be gauging players' interest in cryptocurrencies and NFT products through a YouGov survey. However, in response to this alleged operation, Ybarra simply replied: "No one inside Activision Blizzard is doing NFTs."
Recently, NFTs have been a constant hot topic of controversy in the game industry, and have also set off a wave in the entire industry, and have also diverged into two camps with opposing views.
Many companies briefly ridiculed NFTs as part of their business models, but then quickly denied and tweaked their decisions, including game companies like EA and Team17.
In February, Team17 disclosed an "eco-friendly" Worms NFT. The very next day, however, the company pressed a termination button on the project and issued a statement announcing the "end of the MetaWorms NFT project."
But despite the general disdain for NFTs across the gaming world, there are still some companies that are keen to embrace the technology, and Ubisoft is more enthusiastic about NFTs, with the vice president of its Strategic Innovation Lab claiming that players "just don't understand" NFT.
Recently, Sega's producers said that the future of gaming will "expand into new areas like cloud gaming and NFTs," apparently not wanting to rule out any possibility.