Perhaps it is a side effect after the Chinese team has become dominant, or it may be that the expectations of Changan Ford's return to the top are too strong, and I have to admit that Changan Ford's speed increase during this time is somewhat rapid.
For example, last year's listing of EVOS from the announcement of the official listing to the sales terminal of the user to pick up the car, is basically a matter of front and back feet, and this new Mondeo from the listing to the user to pick up the car, the middle is only wrong for those three or two days. Although the final market share still needs to wait and see, changan ford has already got the focus on user expectations.
The delivery scene is very interesting
The above-mentioned delivery ceremony was held in Chongqing Wanyou Longrui 4S store, considering that even if you usually buy a car, there must be a small ceremony, and the commemorative significance and particularity of the first new car delivery of the new Mondeo are also worth emphasizing, and the sense of ceremony to the first users is still to be directly full.
Therefore, on the day of the pick-up, in the lobby of Chongqing Wanyou Longrui 4S Store, in addition to the new Mondeo car, there are also various flower balloons and other costumes, snacks, champagne, gifts and other indispensable traditional elements of each activity are also present. In addition, in the car pick-up scene, there is also a live performance of the violin that reflects the brain hole and the avant-garde, and this time the car company and the 4S shop want to give the user's pet powder and care service, which is the first batch of car owners in Mondeo to feel enough.
Secondly, there is another interesting point on the scene, after the celebration and the official delivery of the link, according to the custom is the new car tasting session. In a series of features of the new Mondeo, the large-sized central control screen of the meter level is quite conspicuous and prominent, so in the tasting session, the tape measure was directly measured with a screen length, and I don't know if the final result is enough for 1.1m?
The product is the finale
Of course, no matter when, this kind of ceremonial car pick-up activity can only be attached, and being able to "make a friend" with car companies and 4S stores is all about the product, which is particularly prominent in the first batch of car owners.
The new Mondeo can win the favor of this group of car owners, the specific reason is obviously more obvious, from the size point of view, close to 5m length and close to 3m wheelbase in the B-class car is definitely the ceiling level, even in the American product camp, can easily highlight the advantages. Secondly, the strong scientific and technological strength has also been mentioned before, and the oversized screen is one of the proofs. Of course, screen size is only one aspect, and the powerful intelligent network ecology and L2-level assisted driving are the focus of the new Mondeo in terms of scientific and technological strength.
The power part is the traditional reservation project of American products, the configuration of the whole series of 2.0T+8AT is definitely a reflection of sincerity, and the official announcement of 6.5s zero hundred acceleration is enough for most wind-chasing teenagers to experience the joy of driving. In addition, considering that sports is only an auxiliary element for most people to add color to life, the new Mondeo is still stable in the standard mode power tuning and chassis part, after all, this is necessary in daily life.
Service first, can you see it?
In fact, at the beginning of the release of the new Mondeo, in addition to having a sincere price, there is also a focus outside the product that needs to be paid enough attention, although most people have not yet felt the existence of this point.
This focus is obviously Changan Ford's increasingly excellent service, the delivery activity of the new Mondeo is one of the epitome, after all, every user who comes to the scene in addition to getting the new car, it is quite enjoyable, is it not beautiful to have fun? Of course, in addition to pre-sales and delivery, Ford's improvement in service quality in the remaining stages is also obvious to all, especially the launch of the Four Hearts Commitment and the "After-sales Original Parts Lifetime Warranty" launched at the same time as the new Mondeo, which is particularly worthy of user attention. From a certain point of view, getting a new car is a surprise, and these guarantees and the service weight given by 4S stores account for a higher proportion, which is also the essence and core of user-oriented enterprises.
Taste of the car:
From the time point of delivery, the new round of Mondeo's new career is officially set sail, in the author's opinion, whether it is a car company or a sales terminal can do basically all in place, falling on the products and services are one shining point after another. Considering this, Changan Ford's return to peak state is quite promising, and what needs to be questioned and uncertain seems to be only time left, right?