Recently, the Internet exposed the declaration chart of Roewe RX9. Let's first look at the parameters, the new car is positioned as a medium and large SUV, the length, width and height are 4983/1967/1786mm, and the wheelbase is 2915mm. In terms of power, the new car is equipped with a 2.0T engine with a maximum power of 234 horsepower, and the model in the declaration chart is also equipped with a four-wheel drive system.
Among the models of the same class, the Roewe RX9 should be the benchmark model of the Lynk & Co 09. But as soon as the declaration map came out, many people had questions, is this still the design of Roewe?
【1】In 2016, Roewe's rhythmic design turned out!
In 2016, under the leadership of design director Shao Jingfeng, Roewe launched the design language of the Roewe family, called "Rhythm Design". Rhythm design mainly contains four aspects of characteristics: Reduced refining, Refined precision, Extension stretching, rhythmic rhythm.
Under the design language of rhythm design, the first model was born, the Roewe RX5. To this day, I still think the RX5 is a beautiful model. From 2016 to 2022, 6 years have passed, and the design at that time is still not outdated.
The overall proportion of the Roewe RX5 that year conveyed the characteristics of "whale-headed swallowtail". The front of the car is pressed down to form a sense of downhill, and the rear is cut inward, which is very dynamic. The combination of the Western beauty of the golden section and the oriental rhythm, the body is flat and wide, full of tension, in line with the latest proportion trends. From the rear, the posture is stable and solid, full of power.
Later, under this design concept, Roewe i6, RX8, and a number of other models were launched. The Roewe RX5 was even at one point in the top 10 of the SUV sales list.
[2] Today's Roewe design, but not as good as before?
Today's Roewe family car design, I think there are several problems. First, Roewe has abandoned the previous design language, and in the design of the Roewe family, "stretching" is a very important element. In the past, the design of the Roewe front was also dominated by horizontal lines, rarely folded lines, and the design was very stretched. But now Roewe's design, especially the front part, has nothing to do with the stretch.
Secondly, Roewe's design in recent years is obviously suspected of following the trend, and I think the design of each automobile company should have its own insistence. Now, Roewe's design is also clearly suspected of following the trend. Because Roewe's family model does not have through taillights, but on the RX9, we saw that Roewe also uses through-line taillights.
The third is that the family style is not unified, it feels that each model is independent, the sedan is a sedan, the SUV is an SUV, and the design style is not uniform. This is not to say that the design style is unified and necessarily good. Only at present, a unified design style can greatly enhance brand recognition and enhance brand influence.
So when the RX9 declaration chart was released, I saw that the opinions of netizens were also quite large, and it seemed that I was not the only one who did not understand the Roewe design.
Design can make a business, but it can also destroy a business. This has been confirmed by many in the Chinese automotive market. Because with the improvement of the level of automobile technology, the technical strength of various companies is slowly converging. The performance is excellent, the fuel consumption is also very low, the configuration is also very high, and the materials are becoming more and more refined. Therefore, the most important difference between companies is that in design, use design to attract the attention of users first. First let users enter the store, and then use other products to attract users to buy. In the end, I still hope to see the past Roewe design.