As soon as the BJ60 was unveiled, it continued to receive attention, and the breaking point was nothing more than one point: in the environment of land patrol and overbearing prices continuing to soar, there were not many choices for about 300,000 hardcore off-road vehicles.
Based on this background, the BJ60, which must not be priced high, appears on the scene, and the early stage is eye-catching.
BJ60 background is good, the long history of hardcore off-road vehicles determines that BAIC off-road in the design of this car, has been able to avoid a lot of design hidden dangers in the early stage, such as the Great Wall gun trailer hook, tank 300 four-wheel drive / differential problem, in the past BJ40 has not appeared, mainly the design engineering team is more experienced.
Hardcore off-road vehicles are strictly special vehicles, which require some trailers, off-road, crossing and other car needs that ordinary family cars do not involve at all.
As a newly debuted model, the advantage of BJ60 is that it has a strong design background, which will not appear in major design problems, and the parameters of the explosive model can also be seen, which has a 5-meter body length, equipped with a 2.0T power architecture, and matches the 48V light mixing system.
In terms of scientific and technological sense, it is equipped with a full LCD dashboard, a floating central control screen, and a powerful Internet operating system based on human-computer interconnection. In a simple word, the BJ60 is mainly a luxury, high-tech version of the hardcore off-road vehicle, and it will not have too many product defects at present.
According to the pricing speculation, the new car price will be 250,000-350,000.
It is basically certain that if the design, quality, and process can continue to be optimized, then the competitiveness of BJ60 in the passenger car market within 300,000 will be very strong.
From the pricing analysis, the industry has always believed that the tank 500 will be the biggest opponent of the BJ60.
BJ60 is obviously because of the "power layering" reasons can not be directly used as the opponent of the tank 500, after all, the Great Wall independently developed 3.0T power architecture design, power, performance must directly surpass the BJ60, and according to the accumulation of experience in the past a long period of time, in the Haval H9, tank 300, Great Wall Gun and other models of design accumulated experience, the reliability and stability of the tank 500 will be greatly improved, design defects will be significantly reduced.
In other words, the tank 500 is stronger than the BJ60.
On the one hand, the Great Wall process has always been better than beijing off-road, on the other hand, the tank 500 itself is positioned to be more luxurious and high-end, and the 3.0T power structure determines its own higher value content.
Rational analysis is that if the budget is only 250,000 heads, and if the BJ60 only puts the pricing above 250,000, then the BJ60 is the first choice, if the budget is in the early 300,000, then the tank 500 is the best choice.
In fact, BJ60 and tank 500 are not direct competitors, tank 500 itself has better performance and higher positioning, suitable for users with more budgets, which is undoubted, and BJ60 is more worthy of market share within 300,000 on the basis of ensuring reliability because of the technical reserve of power architecture.
It is worth mentioning that if the BJ60 pricing is reasonable, in fact, it can directly grab the market from the tank 300, after all, the current tank 300 has insufficient production capacity, if you can crush the tank 300 through design, size and luxury, it is also a new choice for users.