As the first joint venture car brand to enter the Chinese market, Volkswagen's development in China in the past 30 years has been smooth sailing, and the north and south Volkswagens are often firmly occupying the top and second place in the sales list, so every time the sales list of car companies, the only suspense is always who will get the third place, but this thing that once made us accustomed to it has quietly changed.
SAIC Volkswagen fell to the altar and ranked sixth
Just this past March, although FAW-Volkswagen fell by 40% year-on-year, it still ranked first in the sales list of train companies, but its big brother SAIC Volkswagen's sales plummeted, and the top five did not see the trace of SAIC Volkswagen, until in the sixth place, we saw the name of SAIC Volkswagen. In March, it achieved a record of 78,000 vehicles, which is not as good as Changan, BYD, Geely and GAC Toyota. I don't know how SAIC Volkswagen feels when watching the defeated generals of the past surpass themselves one by one?
I know that many people can find many reasons for SAIC Volkswagen, the best reason is nothing more than that Shanghai is locked down, the factories are stopped, and how to sell without car production? It seems very convincing, but fortunately, the association counted wholesale sales, in March, SAIC Volkswagen's wholesale sales were 110,000 vehicles, compared with FAW-Volkswagen only 12,000 less, which also means that IT IS NOT THAT SAIC-VOLKSWAGEN has no cars, but it really can't sell.
Some people attribute the decline in sales to a lack of cores, but in addition to FAW-Volkswagen and SAIC-Volkswagen, sales of Changan, BYD, Geely and GAC Toyota have all increased by different margins, and there is no reason why only Volkswagen cannot purchase chips.
In the past few decades, as Volkswagen's first joint venture company in China, SAIC Volkswagen as South Volkswagen is the protagonist of the wind and rain in the Chinese market, Santana, Langyi, Passat, Tiguan are all a generation of divine cars, before 2018, SAIC Volkswagen's sales are often stable FAW-Volkswagen. SAIC Volkswagen's last victory was fixed in 2018, when SAIC Volkswagen won the sales championship in the domestic automobile market that year with a record of 2.057 million units and 2.022 million units. However, since 2019, things have begun to change.
A shocking collision, smashing the public god car belief
In 2019, passat's earth-shattering collision completely exposed the fig leaf of SAIC Volkswagen's double standard in safety, and then, a generation of god car Passat began to fall off the altar, although in 2019 it still won the sales championship of the mid-level car market, but as word of mouth began to ferment, Passat's sales began to decline endlessly. Since then, SAIC Volkswagen's riotous operation has repeatedly broken through the bottom line of the Chinese people.
SAIC Volkswagen did not speak out after the Zhongbao Research Institute incident, and only gave an official response after several months: "All Volkswagen brand products were developed in accordance with China's C-NCAP five-star evaluation standards, and technical analysis has been carried out for the first time for the poor evaluation results of this subdivision." Subsequently, Volkswagen China CEO Feng Sihan claimed that the proportion of 25% bias collision in China is not high, only about 1%, which is different from Europe and the United States. This naked double-standard approach directly makes the Chinese people out of anger. Passat's cumulative sales of millions of people, 1% is 10,000 people, the lives of these 10,000 people are like grass mustard? Another SAIC Volkswagen engineer told the media that the internal belief is that "the Passat incident stemmed from the fact that the material of the A-pillar was reduced from high-strength steel to cheaper and less performing steel."
Passat's crash test directly subverted the inherent impression of the Chinese people on SAIC Volkswagen, SAIC Volkswagen's model began to draw an equal sign with the reduction, and many people would rather choose FAW-Volkswagen than choose SAIC Volkswagen's model. SAIC Volkswagen's sales began to decline significantly, and it was no longer possible to compete with FAW-Volkswagen for the championship.
Last year, Volkswagen's models broke out a large area of particle trap problems, of which FAW-Volkswagen Tanyue is the most typical, in order to cope with the national six, Volkswagen added particle traps for some of its models, but it is easy to block, fuel consumption soared to 30 liters, but Volkswagen has not launched an official solution, but called on car owners to add 98 gasoline, as well as more high-speed. In fact, not only Tanyue, SAIC Volkswagen's Tiguan L and other models also have such problems, and Volkswagen's arrogant attitude has once again been exposed.
Nowadays, SAIC Volkswagen's former god car, only the sales of Langyi are still strong, the sales of Passat are difficult to show brilliant, and they are far behind by the Japanese top three, and the average monthly sales of Volkswagen POLO are only more than 2,000 vehicles, and It is difficult for Tiguan L to enter the top five of the sales list of medium-sized SUVs. Saic-Volkswagen's once excellent situation was buried by his own hands.
Saic-Volkswagen's current situation is actually in response to that sentence, the heavenly path is good reincarnation, and the heavens have spared no one. You think consumers are fools, marketing what to believe, this in the previous era of underdeveloped information can be, but today's consumers are more and more rational, more and more channels to obtain information, the previous set of works. The reputation of consumers is a mirror, and those car companies that try to fool the Chinese people and treat them with double standards will eventually be eliminated by the market.