For Nissan, the new X-Trail is undoubtedly a pain that it cannot mention, and after the iterative listing at the end of July last year, this model, which has been sold in the Chinese market for many years, has since gone to loneliness.
How hot has Qijun been in the past? Although it has a long history of price increases in China, it is also extremely common for Qijun to break through to more than 20,000 sales in the past. In the case that the previous generation of Qijun has not been replaced for 7 years, it can still complete more than 10,000 monthly sales at the end of its life, and the ability to obtain high sales is quite sufficient.
However, after the new generation, the glory of Qijun came to an abrupt end, from more than 10,000 to more than 5,000, to more than 2,000 or 3,000, and then to more than 1,000 vehicles in February, and even nissan in the announcement of the brand monthly report, did not dare to make the sales details of Qijun public, if the sales volume to measure the achievement of a car, Qijun undoubtedly fell from success to failure, the process is so fast that people are caught off guard.
The three-cylinder engine is the bane, and after many market cases from prosperity to decline, the new X-Jun is still firmly standing in the team of three-cylinder engines. With external adaptive dual balancing system, "floating" engine suspension system, centrifugal pendulum shock absorber, VC-Turbo and other technologies, the new X-Trail does a better job than other three-cylinder vehicles in terms of vibration suppression, smoothness, performance, economy and so on.
But durability also needs time to verify, consumers do not want to use their own hard-earned money to prove a result, peace of mind to choose a four-cylinder is not more secure? Therefore, if you can predict today's situation in advance, it is difficult to say that Nissan will continue to act willfully and bury such a hot car as Qijun in vain.
The new Qijun is already such a "tragedy", and recently the Internet exposed the price of 179,800 yuan for the 2022 Loulan, which may make it "worse" or appear somewhat funny.
Lou Lan as a medium-sized SUV, although there has been no replacement for many years, but the positioning is undoubtedly higher than Qijun, the past guidance price of this car was 239,800 yuan, although after the terminal price reduction, may be less than 200,000 yuan to start. However, there are also sources that this is likely to be a means for dealers to clear inventory, and the number may not be much.
But if you look back at the previous generation of Qijun as The glory of the return to Zhengzhou Nissan sales, the price of 189.3-19.28 million, in comparison, less than 180,000 yuan can take down Loulan no matter how cost-effective is not low.
Relax your thinking, even if Loulan inventory is limited and it is impossible to sell in large quantities, but this price news is released on the Internet, I don't know if it is time to question the price of the new X-Trail is too high? This may further intensify consumer dissatisfaction with The New Qijun and force it to a dead end.
From the current situation, the new X-Trail will either launch a four-cylinder engine like the overseas version, or it will be a sharp price increase on the terminal, and there may be a glimmer of life. Anyway, Nissan has always relied on preferential sales in the Chinese market, and does not have a stronger brand premium ability like Toyota and Honda, after all, the compact SUV market is really selective.