If you've ever set your sights on a luxury car, you've also been taught by Dun dun: either get a high-end model of an ordinary joint venture brand or buy an entry-level model of the BBA brand. Indeed, the former allows you to get richer configurations at a lower price, while the latter can give you enough face in terms of car-making technology and branding. This chicken-headed and phoenix-tailed choice can be said to have always been difficult for many people.
But outside of these two options, the market is not a blank slate. For example, the Lincoln Z, which was recently listed, on the basis of the starting price of 252,800, not only ensures the tonality of luxury brands, but also takes into account a better car experience, bringing a more accurate "PlanZ" to users.
One
In the nearly 100-year history of the Lincoln brand, it has a wealth of experience in car manufacturing. After the adventurer, aviator and navigator have achieved domestic listing of these three SUVs, Lincoln has continued to promote the sedan strategy and brought its first domestic sedan. It is said that "the car is as it is called", and the Lincoln Z symbolizes the leading edge of the classic model Zephyr.
For Lincoln Motors' models, they always have a sense of "oversized cup" and grandeur, which makes a deep impression. This advantage was also continued on the Lincoln Z, with a length, width and height of 4982/1865/1485 mm and a wheelbase of 2930 mm, which not only had a wider driving space, but also brought a more majestic attitude.
Of course, for Generation Z, a car must not only be high-end and atmospheric, but also meet their personality expression. Lincoln Z offers dual-look designs, iKu Edition and i Enjoy Edition respectively. The former style is more sporty, the latter is more elegant. Although the design is a matter of opinion, the diversification of the "dual appearance" design can not only meet the diverse aesthetics of all ages, but also allow the target user group to be broadened.
This personal design is also extended to the interior of the car, and the metal trim panels, piano paint panels and leather interiors throughout the car make the luxurious atmosphere of the car more prominent. At the same time, Lincoln Z innovatively realizes the concept of "digital detoxification", using a buttonless overall interactive panel design, and the functional buttons are further reduced, making the cabin brighter and more spacious, while also strengthening the sense of technology in the car.
Sense of ceremony + strong power, is still the main theme
Although Lincoln Z continues to make efforts in the field of youth and technology, for the Lincoln brand, luxury is still its main theme. For luxury, different people have different understandings: it is a deep brand heritage and premium ability, including high-value design and cutting-edge technology. Under the consumption demand of Generation Z, the sense of ceremony has also become a form of luxury.
The sense of ceremony, which seems to be a very empty Chinese word, actually symbolizes a high-quality attitude towards life, and has become a small blessing in life. Starting from a specific range close to the Lincoln Z, both the logo and the through-beam light strip will light up, a huge 1.8-meter welcome blanket will appear on both sides of the body, and the hidden door handle will automatically pop out. Through this series of rituals, the desire for rituals of this young people is satisfied, and they also carry an attitude of respect and love for life.
Sitting in the car, the sense of ceremony still runs through. Before Lincoln Z, 64 ambience lights have been the "top" level of this level of models, Lincoln Z has raised the mood lights to 128 colors, with 13 speakers Of Revel premium sound system, Lincoln fragrance system and comfort atmosphere function, from the visual, auditory and olfactory multi-dimensional, it allows users to enjoy a sense of pleasure and quality. Obviously, the interpretation of the sense of ceremony, Lincoln Z is not limited to the stacking of configurations, but accurate to every detail of the elaboration, to enhance the consumer experience of the car.
Of course, a powerful powertrain has become standard in luxury cars. Under the trend of small displacement, Lincoln Z is still equipped with a powertrain of 2.0T+8AT, which is different from the "power castration" routine of the same level of models, which does not distinguish between high and low power. Therefore, even the entry-level model can enjoy the maximum power of 246 horses, which is more friendly to young consumers.
abundant
In fact, as young consumers gradually grow into the main force of consumption, but also let the various car companies play technology, smart card, practical, interesting, cutting-edge intelligent technology experience, is the unanimous pursuit of everyone.
For the first time, the Lincoln Z is equipped with a 12.3-inch + 27-inch central control screen. Although the dual screen cockpit has become a "conventional operation" of the intelligent performance of car companies, the 27-inch central control screen is not only "unique" in the same level of fuel vehicles, even compared with the new energy models with "large screens".
Of course, this central control screen is not just a considerable pursuit of size. The rise of the "big screen" era has gradually screened the interior, weakening the design, whether from the visual or actual experience, which has led to the intensification of homogenization, but Lincoln Z has given more ingenuity in operation.
First of all, on the UI interface at the first glance, it adopts the Nebulas human-computer interaction interface, the visual experience is better; in order to avoid the cumbersome operation of the traditional car machine text menu, the new car will present the commonly used functions in the form of cards, and the interface is more concise; on this basis, Lincoln Z also supports multi-touch to achieve a complete or independent split-screen content display, increasing the participation of co-pilot passengers.
In addition, on the built-in car machine system of the central control screen, the new Lincoln SYNC+ Intelligent Mobility Interconnection System has evolved to the fourth generation, with richer in-vehicle interconnection functions. It also adds a new intelligent digital assistant, which, in addition to having stronger semantic recognition capabilities, can also present different personalized images according to the content of the communication, adding a lot of fun.
As the first domestic car of the Lincoln brand, the key degree of the Lincoln Z is self-evident. Its arrival is of great significance to the brand's rich product line, and it also represents the determination and courage of this century-old brand to seek change. In addition to giving sincerity in terms of design, space, power, price, etc., Lincoln Z uses "technology" as the label to interpret exclusive American luxury. It can be said that in the luxury car market of the Red Sea, the appearance of Lincoln Z is eye-catching. In the inheritance and innovation, it bids farewell to the traditional luxury car-making concept, based on a more accurate insight into the needs of young consumers, bringing them a more achievable "PlanZ".
Written by 丨 Lin Jing
Picture 丨 Lincoln