Based on a car with good sales and reputation, to create more family cars of the same car series but different styles is a common way for many car companies to push new cars.
And Emgrand as the sales pillar model of the Geely family, Geely Automobile naturally can not let go of this big IP, Emgrand series of models are also emerging in an endless stream, in addition to Emgrand Classic, Emgrand GL, Emgrand L and other subdivision levels of cars, as well as Cross-border SUV models such as Emgrand S, the sea of vehicle tactics is not happy. Nowadays, in order to better meet the expectations of young consumers, Geely Automobile has arranged the Emgrand S crossover player version again.
On April 12, Geely Automobile announced the official launch of the Emgrand S cross-border player version, and a total of 1 model of the new car was launched, priced at 89,900 yuan. At the same time, Geely Automobile also brought car buyers "2,000 yuan of refueling subsidies for car purchases, 0 interest rates for 36 periods, 7,000 yuan for the highest discount, and up to 4,000 yuan for additional purchase subsidies, and the first car owner's lifelong free unlimited traffic purchase benefits."
Play is personalization
As a new model in the Emgrand S series, the crossover player version model is mainly aimed at young consumer groups, so the new car has incorporated more stylish and sporty design elements on the basis of the original.
Specifically, the new car still continues the design style of the Emgrand family, the narrow grille adopts a straight waterfall line design, and the daily running lights and far and near light lamps form an integrated structure, and the sense of refinement is not bad.
The main color of the crossover player version is modern gray, which is not available in the current model on sale, and the new car has also added a contrast design, and the addition of black decoration kits and orange trim strips brings a touch of vitality to the new car at the same time, but also meets the expectations of young consumers for the personalization of the vehicle.
The dimensions remain the same, with 4430/1833/1573mm in length, width and height, and a wheelbase of 2700mm, which is still the positioning of a compact SUV.
The focus of the new car in the interior is also in the color matching, which adopts a light blue + gray contrast design, and is equipped with a three-spoke multi-function steering wheel and a suspended central control LCD screen, which is quite good for the sense of science and technology.
Of course, as a new model that focuses on young consumers, emgrand S cross-border player version is also popular with young people in terms of configuration, which is equipped with a panoramic sunroof, roof rack, voice recognition control system, GPS navigation system, navigation road condition information display, reversing image, 360 ° panoramic image, full-speed adaptive cruise, L2 level automatic driving assistance and other mainstream configurations on the market, which continues the sincerity of the Emgrand family.
Geely Emgrand S player crossover version in terms of power and the current model is consistent, also equipped with 1.4T engine, maximum power 104kW, maximum torque 235N·m, matched with CVT gearbox, the Ministry of Industry and Information Technology comprehensive fuel consumption of 5.9L/100km, is still the main home positioning.
A new label for personalization?
As an independent brand car, Emgrand has been selling hot and rarely has not appeared in the "broken change" model series, which has a pivotal position for both the Geely brand and the Chinese car market. This also gives Geely the courage to develop Emgrand into a family system, opening up the chehai tactic of having more children and fighting.
However, at present, Geely's SUV product line is indeed a bit "huge", take the entry-level SUV where Emgrand S is located, Geely has launched Emgrand S, Binyue, Geely ICON, Envision X6 and other large and small, various SUVs, Emgrand S to let young people remember, it is indeed necessary to have a sufficiently obvious label.
And Emgrand S is in the compact SUV segment, the competition is also the most fierce market, from the price point of view, including Haval first love, Changan CS55PLUS, etc. are the main competitors of Emgrand S, and Emgrand S has no obvious advantages over these two competitors in terms of body size and space, coupled with mediocre power, so that many young consumers choose to invest in the arms of other brands.
In addition, domestic consumers must have a large space to choose SUVs, and consumers who have just need space and practicality are also willing to add 10,000 or 20,000 pieces to choose Boyue, Haval H6 and other models, or choose cars with lower fuel consumption and more ideal price feelings. Although the Emgrand S sold 34,247 units in 2021, Geely Automobile definitely hopes that it can make a breakthrough.
Geely launched Emgrand S more is to use enough rich choices, to grab as many consumers as possible to try their own brands, but back to the product point of view, although the appearance of Emgrand S is biased towards sports, young orientation, but it is not conspicuous in the current variety of sports style models, and as a home SUV, compared with the same price of competitors, its practicality is not so high, Emgrand S is indeed missing a sufficiently distinct label.
Geely Automobile is now also aware of this, the arrival of the Emgrand S cross-border player version, is to establish a young label, combined with its people-friendly price, if you do not care so much about space and power, emgrand S cross-border player version is indeed to young consumers to bring a cost-effective choice.