On April 12th, nearly 100 Emgrand Shift users used the latest trendy tufting to jointly produce a 7m long, 2m wide and 14㎡ "Crossover Players Welcome asian Games" tufting (Tufting) work, successfully challenging the world record of "the world's largest Tufting work".
Tufting, translated as "tufting", is simply a plush product DIY. The use of "burst" guns to outline the creation of works with plush threads is currently widely sought after by the post-95 Generation Z. Tufting is not only a new trend for young users to release their attitudes, but also a bridge for the co-creation of Emgrand S and Generation Z.
On the day of the record-breaking, the crossover version of emgrand S co-created by Gen Z users was also officially launched. Let the Z generation's "crossover toys" have a new choice.
Emgrand S cross-border player version of the price of 89,900 yuan, plus the purchase of a car "car to enjoy 2,000 yuan refueling subsidy, 36 periods of 0 interest, the highest discount of 7,000 yuan, up to 4,000 yuan to increase the purchase subsidy, the first owner of the life free unlimited traffic "quadruple generous" player gift rights.
It not only reduces the purchase pressure of young users, coupled with the network support of free unlimited traffic, but also can relax the restrictions of the Internet of Things in the car, providing a possibility for creating a private meta-universe, and providing a diversified and personalized choice for young users of Generation Z for fashion cross-border SUVs.
Tired of traditional models with metal trims in detail? The player crossover version takes you to "say no" to the fixed position! Details such as the front grille and side skirts are often dull. The crossover version of the player is designed with eye-catching orange trim strips, daring to break through the traditional shackles and dare to think and dare to do.
The new car color of "modern gray" with flexible connotation boldly blends with lively and cute orange, and the gray-orange contrast design will not be out of place, but the new attitude of Generation Z dares to play and dare to explore.
On the basis of the design aesthetics of Emgrand S "Urban Yacht", with the urban light and shadow suspension grille, the city note LED headlights, and the 17-inch whirlpool star stream bright wheels, combined with the mobile suspension body design and the double waist line of the rapids, it further strengthens the sense of low lying impact of the streamlined line that is ready to go
The tail is rich in layers, and the new rhythmic notes run through the taillights and the tail wing of the chasing wind, which together create a rhythmic and heartfelt streamer, showing the beauty of urban racing with a sense of fluidity. In the perspective of the rear car chase, in the cool dynamics, you can always see the new wave of technology and the desire to release the inner personality. It is also trying to define the impression that future generations have of Generation Z users.
The blue-and-white contrast of the interior is a co-creation that responds to user expectations. After listening to the voices of young users, Emgrand S's new definition of interior light luxury is no longer limited to the upgrading and stacking of materials, in exchange for the dull and monotonous big black and brown. Instead, it is sublimated into an intuitive and elegant and fresh light luxury technology style of color, and through the direct expression of color, it is the innovative attitude of Generation Z.
After reading the release of the appearance value on the appearance and interior. The accessories of the crossover player version in the software and hardware reflect the hard power that young people love.
The crossover player version inherits the excellent power combination of emgrand S's 1.4T turbo engine and 8CVT stepless transmission, with a maximum power of 104kW, a maximum torque of 235N·m, and a comprehensive working condition fuel consumption of only 5.9L/100km.
Coupled with highly practical safety features such as the cruise control system, Bosch ESP 9.3 body stability control system, TPMS intelligent tire temperature tire pressure digital display system, reversing radar + reversing image with dynamic guidance line, EPB + AUTOHOLD automatic parking, etc., it escorts the road to self-driving travel and urban travel.
In terms of driving experience, one-key start + keyless entry, electric anti-pinch sunroof, dual lens LED headlights, exterior mirror electric heating + electric folding, automatic constant temperature air conditioning, antibacterial steering wheel, vehicle standard grade CN95 high-efficiency composite air conditioning filter and other configurations, all meet the young group's pursuit of more delicate, more diversified driving experience.
The biggest difference between Gen Z is that in their lives, they tend to pursue more freshness in interacting with technology. The GKUI intelligent ecosystem equipped with the new car not only supports rich functions such as intelligent voice interaction, autoNavi real-time online navigation, OTA online upgrade, etc., but also more intelligent interactive technology to support the travel experience, fully catering to the personalized needs of the young group of Generation Z for intelligent networking.
And the integrated Geely unique Strawberry Music Intelligent Interactive System and Intelligent Driving Scenario Interaction System provide exclusive greeting music, private customized driving background music and other functions, and every contact with the car during your journey has a little more emotional rendering
It also has four humanized scenario interaction modes of "joyful movement, awakening, smoking, and parent-child", which can realize intelligent vehicle control in various application scenarios of new users with one-click switching, and can provide temperature and interesting experience. The hardware and software are all aimed at creating an exclusive car that understands the Z generation better
My understanding of Generation Z is that it is a generation that breaks the old and builds the new. It is not only the inheritance and development of the previous generation, but also the pilotage of the next generation. The listing of the cross-border player version also expresses the expectations of Emgrand S in collaboration with Z generation users, and constantly develops in the direction of rejuvenation, personalization and diversification. In the future, the crossover player version will also provide more diversified personalized customization options, which is worth looking forward to.