The young man's first crossover SUV is none other than TA.
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What did a young man's first car look like? This is a topic that many OEMs are racking their brains to understand - is it a more personal and original appearance? More technical configurations to show off? Or is it a more sincere price?
The protagonist of our visit to the store today, Emgrand S cross-border player version, is a cross-border SUV that focuses on young consumer groups, and the price is only 89,900, and the landing is also in the early 100,000, which can be said to be very attractive for the vast majority of young people who buy cars for the first time. With the price, can this Emgrand S crossover player version meet the multiple expectations of young consumers?
To this end, we came to the terminal to taste the product power of the Emgrand S crossover player version.
The first time you see a new car: the atmosphere of youth
At first glance, emgrand S crossover player version gives people a youthful atmosphere, the credit is mainly in the color matching, this exhibition car is the main color of modern gray, the color of vibrant orange, the two colors are one cold and one hot, colliding with each other, the visual effect jumps out of the monochrome body to give people a dull feeling.
Because it is based on emgrand S, the crossover player version is not much different from the ordinary version of Emgrand S in terms of overall silhouette and body shape. It has a length, width and height of 4430/1833/1573mm and a wheelbase of 2700mm. Compared with the mainstream SUV of the same level, the body of this car is not large, so it should be more flexible to drive, but the wheelbase is not bad, so the sense of space to sit in is still relatively strong.
From the front, you will be greeted by the Geely 4.0 family straight waterfall front face, which is inlaid with a black bright -faceted "six-pack abs" logo, plus the optional OLED headlight set and the orange trim on the front lip part, the entire front face shows both a sense of momentum and vitality.
The essence of the side is the hidden B/C/D pillar design, which creates the effect of a suspended roof, and the orange trim in the skirt part, as well as the whirlwind wheel hub, giving a feeling of being ready to go. The tail is unchanged from the ordinary version, and the highlight is that the rhythmic notes run through the taillights, and the black trim is added in the middle to connect, and the overall sense of fashion is very strong.
For a large number of young consumers, "appearance" is justice, and a car must first "see through" to enter the alternative list. The author believes that the design of this Emgrand S crossover player version has far exceeded the category of "seeing the past", and it is definitely a "good-looking" crossover SUV.
Get in the car: simplicity without surprise
As with the appearance, the interior of the Emgrand S crossover player version also reveals a strong youthful atmosphere, light blue + white seat color, officially called "like a clear blue sky and white clouds", and can quickly bring people into a young, energetic atmosphere and scene.
The three-spoke steering wheel is wrapped in leather, which is very good to the touch and grip, and the light blue + white contrast design further enhances the sporty atmosphere of the cockpit. It is worth mentioning that the Emgrand S series is equipped with a multi-functional steering wheel and four-way steering wheel adjustment up and down, far and near, which is a very intimate configuration for the driver.
The 10.25-inch floating central control screen is equipped with GKUI intelligent ecosystem, integrates complete multimedia audio and video entertainment functions, and supports the convenience and intelligence level of mobile APP intelligent remote control, mobile phone smart Bluetooth key, automatic intelligent air conditioning scene mode, etc., to meet the multi-scene needs of daily cars.
Probably limited by cost, this Emgrand S crossover player version is not equipped with a full LCD dashboard, but a mechanical dashboard with a monochrome screen in the middle. If you think about it, you can still understand, only 89,900, "what bicycle do you want"?
In the back row space that Chinese consumers care about, the Emgrand S crossover player version has a wheelbase length of 2700mm, which is more advantageous than a small SUV at this price point or an entry-level compact version. In fact, from the actual riding experience, the rear legroom of the Emgrand S crossover player version is still excellent, coupled with the thick seats and rear air conditioning outlet, as well as the power sunroof and other functions, compared to the same level of model comfort is only high.
Overall, emgrand S crossover player version from the inside out is emphasizing the atmosphere of youth and vitality, and both the shape and the interior, have shown a simple but not simple side, for the overall aesthetic is still conservative, but also want to engage in some personality and mood of young people, it can be said that there is a strong emotional resonance.
Detailed configuration: the price performance is outstanding
In the power section, the Emgrand S Crossover Player Edition is still equipped with a 1.4T engine, a maximum power of 104kW (141 hp), and a peak torque of 235Nm. The drivetrain uses a CVT stepless gearbox that can simulate 8 gears, and the official comprehensive working condition fuel consumption is 5.9L/100km. In addition, the chassis of the Emgrand S crossover player version uses a front MacPherson rear torque beam suspension structure.
From the data point of view alone, the powertrain of the Emgrand S crossover player version is not top-notch, and it belongs to the mainstream level in the same class of cars, emphasizing the comfort and fuel economy of driving.
And it is worth noting that as the youth version (entry-level version) of the Emgrand S series, the Emgrand S crossover player version does not carry the manual transmission used by the same level of cars, but adopts a CVT stepless transmission that can simulate 8 gears, which actually gives consumers a strong psychological hint: The Emgrand S series is automatic, and it is very easy to attract consumers who care about the convenience of the car.
If you continue to speak from the perspective of cost performance, the configuration of the Emgrand S crossover player version is also very capable, whether it is safety or comfort equipment, its level is in the mainstream ranks, and it can even be said to exceed most models.
For example, on the basis of the price of 89,900 yuan, this Emgrand S crossover player version not only has tire pressure display, reversing image, reversing radar, but also has functions such as cruise control, automatic parking, steep slope mitigation and uphill assistance. In terms of comfort and convenience, the car is also equipped with automatic headlights, automatic air conditioning, keyless entry, remote start, and in-car PM2.5 filtering.
Write at the end
Overall, the Emgrand S crossover player version is very thoughtful in design, and the configuration and power are also more pragmatic, especially the price of 89,900 yuan is very attractive. At the same time, the official also provided 2,000 yuan of refueling subsidies, 36 installments of 0-interest loans, up to 4,000 yuan of additional purchase subsidies, and lifetime unlimited free traffic (the first owner) and other policies for specific new users, once again showing a friendly side to young consumers who buy a car for the first time.
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