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There must be a road before the car to the mountain, "people-oriented" to see Toyota

There must be a road before the car to the mountain, "people-oriented" to see Toyota

The Beijing 2022 Winter Olympic and Paralympic Winter Games have come to an end, and the five-ring signs on the Olympic lanes around the stadium have gradually faded, but people still think of a Toyota car with a Winter Olympic livery on its body from time to time, galloping on the Olympic lane, which will become an eternal memory of sports fans around the world together with this "city of the two Olympic Games"...

There must be a road before the car to the mountain, "people-oriented" to see Toyota

As early as 1993, Toyota launched a project called the G21, proposing to produce "the cars that the earth needs in the 21st century." Since the birth of the world's first mass-produced HEV model "PRIUS Prius" in 1997, 20 million Toyota electrified vehicles around the world have been practicing their responsibility for the "Green Earth". It can be said that Toyota is the most suitable car brand to serve the Green Olympics.

1

A strong guarantee for green travel at the Winter Olympics

During the Beijing 2022 Winter Olympic and Paralympic Winter Games, Toyota provided a total of 2205 official cars, most of which are FAW Toyota and GAC Toyota on sale, including HEV hybrids and BEV pure electric vehicles. There is also the FCEV "Mirai II" and the "Costa Hydrogen Engine" developed specifically for the conference for the first time in China. According to the official statistics of the Beijing Winter Olympic Organizing Committee, among the transportation service vehicles used in the Winter Olympic Games, energy-saving and clean energy vehicles accounted for 100% of the passenger cars and 85.84% of all vehicles, the highest in the previous Winter Olympics.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

Due to the completely different road conditions in each area of the Winter Olympics, both urban sections and rugged and steep winding roads, coupled with ice and snow weather, the road conditions are extremely complex and changeable, which undoubtedly puts forward strict requirements for the reliability and power performance of Toyota's electrified vehicles.

Thanks to the complete product line of HEV hybrid models and BEV pure electric models, Toyota has successfully completed the task of travel protection. Not only is there a new bZ4X escort Olympic torch relay, but also CH-R, IZOA's BEV models, Rongfang, Velanda, Highlander, Crown Landplay and other HEV four-wheel drive models, which have become a beautiful scenery in the winding and circling ice and snow mountain road in Zhangjiakou.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

It is reported that during the Beijing 2022 Winter Olympics and Winter Paralympic Games, heavy snowfall, road ice and other harsh weather often occur, Toyota car operation minimum temperature of -28 °C, the highest driving altitude of 2198 meters, the maximum slope of 16 degrees. Toyota's 11 1590 HEV hybrid models have not failed together with the power battery and hybrid system.

Among the 2,205 official cars provided by Toyota, 140 second-generation MIRAI are used as VIP cars, in addition to 107 Costa hydrogen engines (including 2 welfare vehicles), which are operated as athlete shuttle buses in Yanqing and Zhangjiakou areas, plus more than 200 Beiqi Foton hydrogen fuel cell buses equipped with Toyota's hydrogen fuel cell system, forming an unprecedented "greenest Olympic travel support team".

There must be a road before the car to the mountain, "people-oriented" to see Toyota

The harsh climatic conditions during the Winter Olympics in Beijing and Zhangjiakou regions put forward higher requirements for the reliability and dynamic performance of hydrogen fuel cell vehicles, and the Toyota FCEV model developed since 1992 successfully completed the task, with a cumulative driving mileage of 397104km, a total hydrogen consumption of about 11098kg, and a reduction of carbon dioxide emissions of 113737.44kg.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

After the end of the Winter Olympics, Toyota will also actively promote the subsequent reuse of these FCEVs, and hopes to take this as an opportunity to continuously promote the development of China's hydrogen fuel cell industry. In fact, in the second half of 2021, Toyota has achieved the market launch of 100kw commercial vehicle FC system, and strives to put a smaller, safer and more durable, lower cost hydrogen fuel cell system of more than 150kw into the market in 2023.

2

The Winter Paralympic Games are "people-oriented" and caring

Based on the concept of "Mobility for All", Toyota has been committed to providing more products that meet the different needs of consumers, which coincides with the winter Paralympic Games to show the relentless pursuit of "a better life, a more inclusive world" for people with disabilities.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

As early as 2017, Toyota began the transformation from an automobile manufacturer to a mobility service provider, as the first automobile company to establish a global partnership in the field of mobility with the International Olympic Committee and the International Paralympic Committee, starting with the 2020 Tokyo Paralympic Games, at the Beijing Winter Paralympic Games, Toyota provided a variety of welfare vehicles for people with disabilities to use, including Costa, Hai aces, Xena and other models of welfare vehicles a total of 240, to provide safety, security, to everyone including disabled athletes, Free-moving services.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

The Xena SIENNA welfare car is the first welfare car introduced by Toyota in China, and its second row of right seats can be electrically raised and lowered at a uniform speed and moved directly from the inside to the outside of the car, descending to the lowest position, allowing disabled athletes to easily move between wheelchairs and vehicle seats, which greatly facilitates travel.

The Costa Hydrogen Engine is an FCEV model designed and developed specifically for the Beijing 2022 Winter Olympic and Paralympic Winter Games, developed by Toyota Motor R&D Center (China) Co., Ltd. This is also the first time that Toyota Motor has realized the "localization" of the whole process of hydrogen fuel cell technology from research and development to production overseas. Its welfare car adopts the rear door to open the automatic lifting and disembarking method, so that athletes with mobility impairments can quickly get on and off the bus without a wheelchair, which truly reflects Toyota's humanistic care for specific groups of people.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

In the Shougang Grand Jumping Platform Park, Toyota also launched the BEV concept car "e-Palette" that integrates advanced technologies such as electrification, intelligence, networking, and sharing. It not only surpasses the traditional automobile concept in terms of mobile sales, display, entertainment services, etc., but also provides future-oriented intelligent point-to-point mobile travel services for disabled athletes.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

3

The green future after "C-bit hybridization"

Starting from the Prius, which was launched in 1997, Toyota Hybrid Technology has gone through four iterations in 25 years and now has 45 HEV products, and the cumulative global sales of electrified vehicles have exceeded 20 million. It can be said that in China, on average, nearly 7 out of every 10 hybrid vehicles on the road are Toyota hybrids.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

Toyota has launched more than 10 hybrid models in the Chinese market, and in the powerful dual engine family, each is a star in the market segment. Toyota HEV is the only hybrid system in China and even in the global market that fully covers the segments of cars, SUVs and MPV, which makes Toyota Hybrid a well-deserved "C-bit hybrid".

Toyota's "overwhelming advantage" in the field of hybridization, with the blessing of the TNGA architecture, began to expand into the field of PHEV plug-in hybrid and BEV pure electric vehicles. From the exploration of Corolla and Leiling PHEV to the emergence of the BEV model bZ4X, Toyota began to emerge in China's new energy vehicle market.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

Thanks to the rapid fission of models under the e-TNGA architecture, Toyota's new BEV models will mushroom in the next few years, and faster iteration speed and more market segments will change the pattern of the global new energy vehicle market.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

While ushering in the era of electric power, Toyota's "ultimate eco-friendly car" MIRAI has been updated to the second generation. If the use of electric vehicles can basically achieve true "zero emissions", then Toyota's FCEV hydrogen fuel cell vehicles can achieve "negative emissions". It can take advantage of the working process of FCEVs that need to suck in oxygen in the air and discharge the remaining gases in the process of power generation, so as to achieve the effect of purifying the air.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

At the level of intelligent driving, the latest "Toyota Safety Sense" assist package can improve the safety of vehicles when passing through intersections, assist steering to avoid collisions, and the dynamic radar cruise system can also add turning speed control functions. The emergency response system in the event of an accident can slowly and automatically slow down the driver in the event of an abnormal physical condition, and assist in safe parking.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

Toyota's new advanced driver assistance technology "Toyota Teammate", based on the unique autonomous driving development concept "Mobility Teammate Concept", that is, "people and cars reach a partnership that can communicate with each other", can continuously upgrade the software after consumers buy cars through intelligent interconnection technology, add new features, improve performance, and confirm each other's status and complement each other in real time through the "dialogue" between people and cars. This enables safe driving and happy travel.

Everyone can be the builder and participant of the future mobility, and enabling everyone to travel freely is the ultimate goal of Toyota Mobility for All's philosophy. Toyota is living this philosophy by providing mobility services for the Beijing 2022 Winter Olympic and Paralympic Winter Games. Through the all-round technical route of HEV, PHEV, BEV and FCEV, Toyota provides consumers with more free choices.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

In the Chinese automotive market, which is more and more advocating product concept innovation, marketing means innovation and brand value innovation, Toyota has always been adhering to the "people-oriented" product concept. From the unique technological creation of 20 or 30 years ago, to the unremitting huge R & D investment for many years, to the hard work of the market introduction stage, until today's multiple technical routes go hand in hand, Toyota is striving to practice "providing freedom of movement for all", and will have a future of "higher, faster, stronger and more united" like the Olympic spirit.

There must be a road before the car to the mountain, "people-oriented" to see Toyota

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