The State Administration of Press, Publication, Radio, Film and Television specially appointed the image ambassador of reading for the whole people, the producer and host of the "Reading" column of CCTV, and the member of the China Reading Thirty Forum, Mr. Li Pan, made a reading promotion report on "Why Not Read Willfully". Combined with her own hosting, interviewing, and reading experience, she took "reading has several major functions such as eye nourishment, intellectual cultivation, sexual nourishment, and beauty nourishment" as the introduction, and was quoted by the side and was interesting, which aroused the thinking and resonance of many audiences on the scene.
Under the shackles of the world, it is more necessary to read willfully
Why should reading be willful?
Li Pan explained that usually everyone thinks that what you should do now is to seek fame and fortune in society. People of your age are also experiencing the fact that there are old and young, and the pressure of life brought about by it cannot be ignored, so this is the right thing, and reading seems to be a useless thing. And, not what should be done at this age.
But I think that reading can really bring you too much happiness, and I myself have the feeling of stealing pleasure. I feel like I'm willful, and I don't have to change my preferences for the things that the world usually thinks you should do. If you like to read, you can be a little willful, of course, the reality is that the foundation of your own life should be laid well.
After the state advocated reading for all, the whole country set off a reading boom. Of course, there are also many scholars who point out that reading cannot catch up with fashion. It seems to say that "blindly following the trend" is not advisable. I can understand this matter, now everyone is promoting reading, so all kinds of related activities, all at the same time, but become a hot spot, it is inevitable that there is a sense of fashion. But I think it's necessary, reading is so important to us, and the reading rate is very worrying. Last year's reading rate compared with this year, in fact, there is not much change, Chinese also read four books a year, compared with neighboring countries, compared with developed countries, the gap is too far, the status quo is disappointing and anxious.
Therefore, the reading atmosphere should be lively, let everyone realize the importance of this thing, let more people get close to books, develop habits, and become a way of life, which is not bad. There is better than nothing. Everyone should get closer to books in order to have the fragrance of books to spread, so that life can be more full of emotions and more colorful.
Although the public is now reading more and more, the sales of print media are much lower than before. In the past, there were quite a lot of people going to bookstores; now when I go to bookstores, there are very few, bookstores have almost become urban decorations, and people are more willing to read electronic publications. So, how do e-reading and paper books find a point of balanced development? Indeed, the more e-books you touch, the less paper books you read, which seems to be some direct conflict. But no matter what carrier or medium you use, as long as you are reading all the time, that is the biggest good thing.
Now many of us, especially young people, are "thumb family", post-80s, post-90s, post-00s, every day mobile phone brush screen, enjoy it tirelessly. Therefore, it seems very difficult for them to completely change the channels and means of acquiring knowledge that they have cultivated since childhood. Therefore, I said, traditional reading is OK, electronic reading is also OK, as long as on the mobile phone, computer, book, can get a relatively complete reading experience is good, but to avoid being fragmented, incomplete, inaccurate information on the e-book, their own effective time consumption.
"Broken" reading "a hundred harms and no benefits"
It's a fast-paced society now, so it's been suggested that some broken, shallow reading can be done.
In this regard, Li Pan believes that broken reading is harmful and harmless. Because, broken reading has a characteristic, whether the information point is accurate, you do not know. As I mentioned in the speech, a large number of WeChat public account pushed to the message, these knowledge points, can you guarantee that they are accurate? Which institution, expert, can guarantee that the knowledge he transmits is accurate, if it can not be guaranteed, you do not need to spend a lot of time to examine, what do you read every day?
And these broken information, can not constitute a complete knowledge system, people are easy to be controlled by mobile phones, when controlled, you do not have time to read a relatively complete article or a book, you do not have the opportunity to build a more complete knowledge system. You need the right judgment, and you should be wary when they can't give you accurate enough information.
My reading style is: what I want to read, miscellaneous reading, random reading, this is my characteristic. I don't think there should be a mandatory norm for reading. For example, when I want to travel during this time, I search for books on my travels; if I want to go to Switzerland, I collect books about Switzerland; I look for one or two books about European history, look at the status of Switzerland in the whole history of Europe, and so on. And I want to speculate in stocks, so I went to buy books about the experience of stock speculation, and books about the country's macro economy also went to find some to read. Read some "Belt and Road" books, learn about some concept stocks and so on.
Therefore, when you read a book, you don't have to look at tall things, you have to be philosophical, historical, legal, and so on. Instead, go with the flow, which knowledge point you are interested in, which kind of book you read. Reading is unframed, I think so. Nan Huaijin said: Reading books to the end is to integrate and penetrate, this is a very high realm, I am far from reaching.
"Reading promotion" needs to use new media
At the end of the interview, Li Pan said that the media I am in is a television media, as far as the current situation is concerned, as far as my experience is concerned, if you want to open a reading column in the media, you must first have a very strong heart, and you must endure the low ratings and reading rate. If there is pressure to generate income, it is best not to do it, the gain is not worth the loss. Because reading itself is a very private and personal behavior, and the media is popular, impetuous, noisy, this is completely two contradictory existences, to be mixed together, itself is a very challenging thing, even something that cannot be done, you must have enough psychological preparation.
For example, when I was interviewing in France, French television had an established reading program with a history of several decades. I've been to the recording site. At that time, the audience was all dressed in evening dresses, as if they were going to a concert. At that time, the host Bernard Pivo was talking about Egypt, invited an Oscar-winning director, an expert who knew Egyptian history, they chatted, chatted for two hours, there was no camera change, just sat there and talked, the topic was all kinds of boring topics related to Egypt. I think if it's broadcast on Chinese TV, it should have no ratings, and it will have to close for a month.
However, the show is placed in the golden hour of the week on French television station TWO, which shows its popularity. Why is this show so popular? Pivo said to me: Maybe we French people like to watch and chat. In fact, I personally came to the conclusion that the entire French nation is extremely culturally educated, and the university graduation rate is more than 90%. In addition, their national income is generally very high, and they have passed the stage of screaming and desperately trying to earn money to support their families. There is a saying in China: Enough food and clothing to know etiquette. Therefore, after the economic development reaches a certain stage, after stability and stability, and the quality of the whole people reaches a certain level, they will think about the ultimate problem and care about things that are not at the physical and material levels, but at the spiritual level.
Objectively speaking, Lianyungang is not a first- and second-tier city, and there is a lack of viewers with enough humanistic accomplishment and enough enthusiasm for reading, so the reading rate is a problem, and it will be difficult to host a reading column relatively speaking. But from the side, there are still quite a few people in Lianyungang who care about reading, and it can be seen from the activity of this report meeting.
Therefore, if the media wants to fulfill some reading promotion obligations, I think it is best to use more diversified new media means. At present, the media has developed a lot, and I estimate that I have also explored and tried in Lianyungang. Combined with new media, the history and culture, traditional customs, humanistic resources, etc. with a very strong local color will be packaged into a very exquisite program, and transmitted to the outside world through the Network, WeChat public accounts, APP and other all-media methods, live broadcast activities, etc., so that it is best.
Source: Read the Thirty Forum
Reporters: Zhang Chenchen, Li Hui, Wang Jing
Reviewer: Pan Qiwen
Editors: Liu Shen Xu Liuyan