In 2022, Liu Luanxiong and Sotheby's will hold the "Imperial Garden Treasures - Liu Luanxiong Collection of Imperial Porcelain Treasures" auction at the end of April, when he will auction 8 pieces of Ming and Qing porcelain from his personal collection, with a valuation of 150 million yuan. In fact, over the years, Liu Luanxiong has frequently joined hands with auction houses to sell private treasures, which is not surprising, but he did not expect that he would actually put the collection of exquisite porcelain out for auction, and what he did not expect was that before the auction with Sotheby's, Liu Luanxiong took the lead in joining hands with Christie's Auction House to hold the "Liu Luanxiong Outstanding Wine Collection" on April 13, this time he will take out 89 pieces of craft wine for auction, with a total value of more than 24 million yuan.
Good wine is no better than porcelain, here we are talking about the price. Liu Luanxiong can sell for 150 million yuan in just 8 pieces of porcelain, and 89 pieces of wine are only 24 million, but on average, each piece of wine is 270,000. 270,000 to buy a bottle of wine? This is an astronomical number in the minds of many people, even incomprehensible, but for people who like alcohol, it is difficult to buy a good heart, not to mention that Liu Luanxiong's collection of craft brews is definitely a first-class good, and money may not be able to buy them, which is also the reason why Liu Luanxiong has held a craft wine auction in the past two years, which has been sold out, which proves that they are all good goods.
Liu Luanxiong in 2020, 2021 has held two craft brew auctions with Sotheby's, are very successful, the one in 2020 he took out 117 bottles of famous wine auction, the turnover exceeded 53 million, and in the spring of 2021, he took out the wine auction again, divided into three auctions, the specific number is not public, but the turnover exceeds 100 million yuan - it is difficult to imagine, that is, the auction of wine, Liu Luanxiong can sell more than 100 million, you can imagine, how much of his private collection. In fact, Liu Luanxiong's wine collection is very large, and every time he puts out the wine for auction, it is the tip of the iceberg, and it is already a famous product in the eyes of outsiders, but in Liu Luanxiong's cellar, it is just an ordinary commodity.
Liu Luanxiong likes to collect wine, this hobby began 39 years ago, the reason why he likes to collect different varieties of wine, there is also a reason. Liu Luanxiong once revealed that because he liked to party when he was young, he began to contact various liquors and tasted different famous wines, so he became interested in tibetan liquor, and then collected high-quality red wine and liquor around the world every year until today. Over the years, Liu Luanxiong's price of buying wine has totaled more than 1 billion, and now the total value of the cellar is more than 7 billion, so the description of the tip of the iceberg is not an exaggeration.
As for why Liu Luanxiong has frequently begun to auction good wines in the past two years, the reason is very simple, one is the consideration of commercial interests, collecting wine is not necessarily really love to drink, from the perspective of a businessman, it is to make money, and the other is that Liu Luanxiong has rarely tasted wine for physical considerations, so he is willing to take out the treasure to people in need.
Liu Luanxiong's current cellar is estimated to be as high as 7 billion, which is an astronomical figure in the eyes of everyone, but his cellar is not the largest part of his collection. Liu Luanxiong is recognized as the world's top collector, Sotheby's once described Liu Luanxiong as a pioneer in the field of art and luxury collection, and a legendary collector. It is not too much to describe it, not to mention how many treasures Liu Luanxiong's private collection there are, in short, how many, but from the total value of the treasures he has auctioned in the past three years, it can be imagined. From 2019 to 2021, Liu Luanxiong sold the treasures he collected several times, including famous paintings, red wine, furniture and porcelain, and directly cashed out 800 million yuan.
However, because Liu Luanxiong sold his private deposits so frequently, he was mistaken for a problem with his economy and relied on the sale of private deposits to alleviate economic pressure. Objectively speaking, the 800 million yuan that Liu Luanxiong cashed out is not worth mentioning at all in his wealth, and these private collections sold by Liu Luanxiong are not top treasures. To give a few simple examples, in 2012, Liu Luanxiong bought the Northern Song Dynasty Rujiao Azure Glazed Sunflower Wash for HK$208 million at sotheby's auction, and at the 2010 Christie's Autumn Auction in Hong Kong, he auctioned a pair of "Qingyongzheng Imperial Filigree Enamel Double Crane Incense Burners" for 1.2946 yuan – these are the real top collections. Therefore, there is no need to speculate on the motives and purposes of Liu Luanxiong's auctions, he does not have an economic crisis, and 800 million yuan is not worth mentioning in his world.
For auction houses, Liu Luanxiong is a big customer, both a big auctioneer and a big auctioneer, so the three major auction houses in Hong Kong always hope to cooperate with Liu. This time, Liu sold good wine, and what was very different from the previous two cooperations with Sotheby's was that he chose Christie's. It turned out that the helmsman who had been working with Da Liu to run sotheby's liquor department was poached by Christie's, so it would change the object of cooperation this time, for Da Liu to cooperate with whoever he cooperated with, but for the auction house, who can keep Da Liu is the real winner.
PS: The pictures are all from the Internet