The tide of the Jialing River merges into the future
——Written in Nanchong Rong Media Center and Nanchong Media Group
On the occasion of the inauguration
▢ Compare with Li Jianfeng
In 2024, when the wheel of time is driving into the year of forging ahead, in this beautiful season when everything is full of vitality and vitality, the Jialing River has ushered in a grand event that can go down in history - Nanchong Rong Media Center and Nanchong Media Group set sail for a new time. This is an imperative integration and reform, a gorgeous butterfly change that breaks the old and establishes the new, a new exploration to carry forward the past and forge ahead into the future, and a heroic expedition for Nanchong's news and media industry to keep pace with the times, bravely open a new chapter, and stride into the future.
Travel thousands of miles and don't forget the way you came
Looking back at the way we came, we sang all the way. The shining moments are remembered in my heart, which makes people deeply feel the warmth and weight of history. In March 1950, under the cordial care of Comrade Hu Yaobang, Secretary of the Party Committee of the North Sichuan District and Director of the North Sichuan Branch, the "North Sichuan Daily" came out with the fragrance of ink, and the radio station in the North Sichuan region issued its own voice of the city for the first time; on October 1, 1952, the newspaper of the Nanchong Prefectural Committee of the Communist Party of China, "Nanchong Daily", was transformed from the "North Sichuan Daily"; in 1979, the famous writer Bing Xin inscribed the title of the journal "Reading and Writing" On October 25, 1987, Nanchong TV station was established, and Nanchong citizens saw the light and shadow of their city on the screen for the first time; on January 1, 2001, Nanchong Evening News was launched, and Nanchong has since had a "business card" of its own urban news; in 2007, China's Nanchong Network (Nanchong News Network) was put into operation, opening a new window for the world to understand Nanchong; Nanchong Weibao, Nanchong See, Nanchong Headlines, New media platforms such as live broadcast Nanchong have been launched one after another, converging into a powerful Nanchong media publicity matrix.
A history of media changes in Nanchong is a history of entrepreneurship, struggle, and dedication of media people, and it is a magnificent torrent of the times formed by countless ordinary waves, rolling from the depths of history, rushing towards dreams and distances.
With the changes of the times, generation after generation of media people have worked hard and forged ahead in the land of Nanchong, harvesting one after another belonging to entrepreneurs, strivers and devotees.
What we capture is not only a record of historical facts that cherish words like gold, but also recall the struggle years of countless individuals who created history. From the "establishment of a production responsibility system" in Shaxi Commune in Langzhong to the restructuring of small and medium-sized enterprises in the city, from the construction of Shengzhong Reservoir to the "onlookers" of thousands of empty alleys to achieve the start of railway construction, from the withdrawal of land in Nanchong to the establishment of a provincial-level Linjiang New Area, from the great victory of poverty alleviation to the supreme glory of celebrating the centenary of the founding of the party...... We have witnessed every important historical node, recorded every breakthrough that rewrote destiny, and we sprinkled our blood to the land of Nanchong, engraved the reform and changes into the historical ring, and wrote the warmth in the hearts of the people.
Record the long years, accompanied by the lights of thousands of homes. I can't forget the bright lights in a two-story wooden building on Wenhua Road, the opening song of "Nanchong News" that lingers with the fireworks in the city after dusk, the homely words of calculating the income and expenditure accounts with poor households in rural courtyards, the thick shoulders of fairness and justice in the face of people's requests for help, and the resolute look of not being afraid of danger and directly attacking the news facts at the disaster scene...... There are one shining name after another, composing one song after another of the times, and the light and shadow of the times are engraved into the urban development history of Nanchong.
Move with the times, merge and change
All the past is a prologue, when the wind rises again, the years sing.
Decades of loyalty, decades of unswerving. Nanchong Daily, Nanchong Radio and Television Station and "Reading and Writing" magazine, as the main communication platform of our city, have made remarkable achievements in publicizing the major decisions and deployments of the party and the government, reporting on the innovation and creation of the grassroots masses and vivid practice, and reflecting the voices and requirements of the masses.
From the past newspapers, periodicals, radio, and television competing to develop and fight side by side, to now moving towards great integration and development, forming an all-media matrix of newspapers, stations, periodicals, networks, micro and terminals, Nanchong Media has gradually grown into a towering tree, with lush branches and fruitful fruits.
With the development of new technologies such as 5G, artificial intelligence, big data, and cloud computing, profound changes have taken place in the media landscape, public opinion ecology, audience targets, and communication methods. "Where people are, the news and public opinion positions should be there", this has become a profound consensus of Nanchong media people.
In recent years, the central and provincial governments have successively issued a series of documents such as the "Opinions on Accelerating the Development of Deep Media Integration" to make specific arrangements for the reform of deep media integration at the municipal level. In April last year, at the on-site meeting of the province's deep media integration reform, it was determined that the Nanchong Financial Media Center was the city-level financial media center supported by the province.
The times are the ones who produce the papers, and we are the respondents. In the face of the trend of the times, the Nanchong Municipal Party Committee has made a series of plans and deployments for the city's media integration reform. Last year, the Organization Department of the Municipal Party Committee, the Propaganda Department of the Municipal Party Committee, the Municipal Party Committee, the Municipal Finance Bureau, and the Municipal Human Resources and Social Security Bureau jointly issued the "Nanchong City Media Deep Integration Reform Implementation Plan", and the media integration reform entered the full implementation stage. We go out to learn, calm down and think, run and work, set up a media agency, promote asset transfer, build a media brain, and carry out personnel deployment...... The reform work has been carried out steadily and in depth.
Reborn from the fire, the young phoenix is clear from the old phoenix. All Nanchong media people will take the unveiling as a new starting point, earnestly shoulder new missions and new tasks, strive to promote "true integration, deep integration, chemical integration", and write the "Nanchong answer sheet" for the integration and development of media in the new era.
Follow the trend and set sail for the flagship
A new chapter of pride and ambition is a new chapter, and there should be a Lingyun pen in the vertical and horizontal. For Nanchong Rong Media Center and Nanchong Media Group, the unveiling is only the first step to complete the deep integration of media, and the next task is more arduous and the mission is more glorious.
Create in "integration" and improve in "integration". We will better shoulder the important task of raising the banner, gathering the hearts of the people, educating new people, revitalizing culture, and showing the image, always keeping in mind the "great man of the country", paying attention to the "people's livelihood and practical matters", resonating with the times at the same frequency, and breathing together with users, with a sense of mission to innovate and change, and a sense of urgency that time cannot wait, and play a new movement of integrated development.
We will adhere to integrity and innovation, firmly adhere to the correct guidance of public opinion, strive to promote "full integration, comprehensive integration and policy integration", accelerate the construction of content construction as the foundation, advanced technology as the support, innovation management as the guarantee, comprehensive services as the basis of the municipal media integration and communication platform, with new quality productivity to empower media innovation.
We will design and build a new command system "media brain" and platform-based client based on AI + big data, establish an all-media communication system of "newspaper, station, network, terminal, micro and screen" and an intensive and efficient content production system, horizontally build a multi-dimensional and multi-regional Nanchong media ecosystem, vertically integrate into the Tianfu financial media consortium and Sichuan cultural big data platform, and connect the county-level financial media center downward, so as to continuously improve the publicity service, influence, arrival rate and coverage.
We will implement the two-wheel drive strategy of "career + industry", use "list-style" customized publicity, "moving" service publicity, "intelligent" big data operation and other methods of self-hematopoiesis and self-upgrading, strengthen influential publicity, do solid platform operation, and create a new media flagship of "innovation and reform, striving for first-class".
We will carry out the "four forces" education on a regular basis, use the "understanding card" and "media integration lecture" to carry out systematic training on the concepts and skills of all media, guide employees to actively adapt to AI production methods, and encourage employees to take the lead in establishing enterprises and studios, and innovate and incubate to create personal IP. At the same time, establish a chief system, a leadership system, and a backbone system, improve the performance appraisal mechanism, and forge an iron army of integrated media.
The journey is strong, and the heavy task is to work hard. Comprehensive integration of ideas, institutions, personnel, business, and technology, in the land of Nanchong, a media revolution in which traditional media and emerging media complement each other's advantages and integrate development has quietly taken place. It is believed that in the near future, a new type of mainstream media "flagship" with comprehensive improvement in communication, guidance, influence and credibility will surely ride the wind and waves in the rolling tide of the new era.
Although the road is far, the line is coming, and although it is difficult, it will be done. In this season of beautiful wind and sunshine, the grass and trees are flourishing, Nanchong Rong Media Center and Nanchong Media Group will deeply cultivate Nanchong, a hot land full of vitality and vitality, and join hands with amiable and respectable fathers and villagers to tell the story of Nanchong, spread the voice of Nanchong, show the image of Nanchong, and write a magnificent chapter of the new era together!
Planner: Xiang Chao Li Jianfeng
Producer: Yan Qing
Editor-in-charge: Wang Yufen
Editor: Zhang Fan
Proofreading: Li Tao
Produced by Nanchong Rong Media Center