Speaking of the period of rapid growth of the domestic automobile market, no matter which brand, it seems that as long as it enters the Chinese automobile market, it can get a piece of the pie, and the small life will be a "cool". However, the times are always changing, as domestic consumers understand cars more and more, and the car market competition is becoming more and more fierce, in recent years, there have been many joint venture car companies can not adapt to the Chinese market, so they are gradually abandoned.
The sales volume of a number of joint venture car companies is urgent
Judging from the data obtained, in just a few years, many second- and third-tier joint venture car companies have been "unsatisfied", not only in a difficult state, but also in a very bad decline in sales.
Among the well-known car companies, the current most miserable mixture may be Jeep, as a well-known existence among off-road fans, can you imagine that the production and sales of Jeep in March were only 1 unit? While it is true that the current market is affected by the pandemic and the supply of parts, Jeep's performance is really difficult to understand. And we look back at the development of Jeep in recent years, its lonely status quo seems to have traces to follow, the product line is single, do not pay attention to the domestic market, not domestic star models, coupled with the haze coverage of the "machine throttle" incident, resulting in Jeep soon went downhill, last year's cumulative sales of only 20123 vehicles.
Seeing that Jeep's life is difficult, GAC Mitsubishi, who is also in the GAC Group, is not much better. Imagine Mitsubishi's peak moment, just by selling the engine to make a lot of money, but with the gradual decline of its engine, as well as the slow update of models, single models and other factors, Mitsubishi Motors' development in China has become more and more difficult. According to the data, GAC Mitsubishi's sales in March fell by 66.64% year-on-year to 2002 vehicles, and the cumulative sales in the first quarter fell by 34.47% year-on-year to 9439 vehicles, although overall it was not as miserable as Jeep, but the cumulative sales in a quarter did not exceed 10,000 units, and Mitsubishi undoubtedly has struggled on the edge of the domestic auto market.
And this is not all, in addition to Jeep and Mitsubishi, such as Korean cars and French cars have also been hit hard, Peugeot, Citroen, Kia and other car companies, sales are invariably declining, completely no longer the scenery of the year.
Joint venture cars bid farewell to the "lying win era"?
There is no doubt that today's joint venture cars want to survive in China, as before "flickering" is completely impossible, after all, domestic consumers are growing, coupled with the fierce competition in the domestic car market, it is difficult to make a difference without dim sum, and the joint venture car companies we mentioned above obviously did not do it.
On the one hand, many marginalized joint venture car companies have relatively single product camps, and product visibility is not high enough. Take Jeep, until now has not developed a car product, which is undoubtedly a self-severed arm for a car company. In addition, Jeep's star model Wrangler has not been domestically produced, and this Jeep's representative work has always been imported, and the more expensive price also means that sales are destined to not go out.
On the other hand, most of the above car companies are not considered global auto giants, more are regional well-known brands, the loyal audience is relatively small, if there is only a certain model, so once the product update is not timely, it is easy to be fatally hit, such as Mitsubishi relying on a car in Outlander. Car companies such as Volkswagen and Toyota should not have too many star models, which also gives them more room to play and tolerate mistakes.
More importantly, behind the gradual abandonment of these joint venture car companies, it is actually affected by the overall rise of independent brands. As we all know, today's independent brands have long been different from the past, such as the Great Wall, Changan, BYD these car companies in many segments of the performance are excellent, market share is also increasing, and in the competition with the head of independent car companies, second- and third-tier joint venture car companies have neither technical advantages, nor cost-effective advantages, sales are not surprising.
Editor's note
As there is a saying: "When the market abandons you, it will not even say hello." "This seems to be the best portrayal of some of the current marginalized joint venture car companies, after all, in the fast-growing Chinese automotive industry, if you do not take the initiative to progress and change, you will only be chased by the people behind you, or even abandoned." Therefore, after the strong rise of independent brands, more and more second- and third-tier joint venture car companies have suffered a strong blow, and those who do not adapt to the Chinese auto market will only gradually fade out of everyone's vision in the future.
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