If you want to "take the lead" in a new industry, and create superior advantages in terms of quality, price and opportunity, then it is not impossible to become the first. Just like new energy vehicles, they are developing rapidly and are also the transformation point of many traditional enterprises.
Xiaopeng Automobile is a "traditional enterprise" in the field of new energy vehicles, and He Xiaopeng, one of the founders, was once an entrepreneur and achieved remarkable results. After having a successful case, his road to founding Xiaopeng Automobile is relatively smooth. Even in the field that he was not familiar with, He Xiaopeng also had more confidence. Especially when the market frequently expressed recognition for Xiaopeng Motors, he also called Musk a board. Do you think Xiaopeng Motors will become a Chinese Tesla?
First, he once sold UC to Ma Yun to cash out 30 billion
If you know He Xiaopeng, you will know that Xiaopeng Automobile is not his first time to start a business, let alone his first successful business. Xiaopeng Automobile is something that He Xiaopeng started before the age of 40, and even more after the success of UC. I have to say that people who start a business once and succeed may have more possibilities of success in the second process, with the help of the first experience. Although He Xiaopeng's two entrepreneurial industries are very different, success must have helped him a lot.
Before He Xiaopeng started his business, he was still a worker, mainly because during his college years, he had a lofty goal - to achieve financial freedom at the age of 40. This kind of person who has the courage to set long-term goals for himself and work hard for them is actually worth learning. Shortly after graduation and shortly after his job, he thought of his own wealth freedom plan, so he discussed resigning with his brother and starting a business.
This time entrepreneurship, there is UC. As we all know, UC has been in the limelight for a while, and even stole the limelight of many browsers. And at that time, UC Browser was already the second largest in the global market, with a total of 400 million users. At that time, since UC abided by the rules of the market, it was bound to be "targeted" by powerful capital. Whether it was a shareholding or a merger, it was he Xiaopeng's choice at that time.
Later, as we know, UC Browser was acquired by Jack Ma, and because the number of UC users has doubled over the years, the enterprise has continued to add value, and he Xiaopeng has also cashed out 30 billion yuan. At that time, He Xiaopeng had fulfilled the promise he made during college, allowing himself to achieve wealth freedom before he reached the age of 40. But people with so much money will always want to realize their bigger dreams.
For Internet giants, the revenue of traffic is not worth as much as the user's resources. Ali's salary is a bit like a "tribute" to Tencent, and for the phone bill business, Ali's Tmall phone bill business seems to be larger, and the user information is more complete. In fact, now business competition is also in which field is hot, everyone will squeeze into which field.
Some time ago, the US group entered the taxi industry, known as Shanghai a day of trading orders reached 300,000, and such as Ali was rumored to directly invest 300 million yuan to support the supply of software - Chao duoduo APP, the main "one fold big brand", the Chanel, Gucci and other international big brands prices down 92%, so that users no longer need to take over for flashy high-priced luxury goods, quality also has a platform guarantee, in just half a year has captured 8 million first- and second-tier urban youth trend heart, Ali's strength and Tencent, this time can it be divided?
He Xiaopeng "imitated" the path of serial entrepreneurs. Start again and go straight on another runway, which is Xiaopeng Motors.
Second, selling a car loses 60,000
Xiaopeng Automobile was not founded by He Xiaopeng alone, but found two partners in 2014 and co-founded Xiaopeng Automobile, an emerging industry and brand specializing in new energy vehicles. From the perspective of science and technology, all aspects of the mainland started relatively late, and new energy vehicles are no exception. When He Xiaopeng founded Xiaopeng Motors, Tesla was already well-known in the international market. Therefore, Tesla has naturally become the benchmark company and brand of Xiaopeng Motors.
After people always have a goal, the way forward will be smoother. Whether it is an online business body or an offline new technology, only by finding benchmarking products and enterprises can we know where our path of efforts leads. For He Xiaopeng, following tesla's footsteps to do new energy vehicles, as long as the quality passes, there will inevitably be better market prospects in China. And He Xiaopeng also made it clear that he wanted Chinese to drive electric vehicles made in his own country.
He didn't say anything big, but always worked hard according to his set goals. From 2014 to 2021, Xiaopeng Motors has made great achievements in the market. According to relevant data, in November 2021 alone, the number of deliveries of Xiaopeng Motors ranked first, and it was as high as 15,613 vehicles, and the ideal gap with the second place was about 3,000 vehicles. Up to this point, Xiaopeng Automobile has firmly occupied the first throne among China's new energy vehicles.
He Xiaopeng even said he would achieve the production of flying cars in 2024. You know, flying cars have to go through many difficulties to achieve real operation. Production without solving the problem is only for test use, so the matter of flying cars still needs to be considered. However, according to the current development of Xiaopeng Motors, a successful Chinese version of Tesla is just around the corner.
Although the outside world looks like Xiaopeng Automobile is very beautiful, it not only occupies the first throne, but also gradually is recognized by the market. But only I know best what Xiaopeng Motors has paid for in these sales volumes. It is understood that the higher the sales volume of Xiaopeng Automobile, the more it loses money, because the average sales of a car will have a loss of 60,000 yuan. This is actually something that many people can't think of, mainly because the technology is not yet mature and the market is not yet mature.
Third, He Xiaopeng wants to build a Chinese Tesla
Although xiaopeng automobile is currently watching the loss of years, from the perspective of xiaopeng automobile itself, the technology with market share is in the front, and the technology with absolute advantage is in the back, when everything reaches a balance, the benefits will be maximized. After all, consumer trust is not something that can be bought with just money. Especially for products in the emerging field of new energy vehicles, only by constantly breaking through the bottleneck can it be possible to break through the predicament.
It is precisely because Xiaopeng Automobile recognizes its own problems, so He Xiaopeng has publicly written that when the new model of Xiaopeng Automobile appears, it will crush Tesla. Perhaps it is because He Xiaopeng knows the Chinese market and Chinese consumers enough to say so. But from Tesla's point of view, the technology that crushed Tesla is suspected of plagiarizing Tesla, mainly because of the shape and function of the new model.
So at the end of last year, there was a constant controversy between Tesla and Xiaopeng Motors. Even if Tesla's market has expanded to the global market, He Xiaopeng is confident that his Xiaopeng automobile can move towards a broader future. Although there is a huge gap between Tesla's annual output of 930,000 cars and Xiaopeng's more than 10,000 cars per month, it is the development rule of many enterprises in the mainland to benchmark first and then surpass.
IV. Conclusion
Although the sales volume of Xiaopeng Automobile cannot be compared with the current Tesla, Xiaopeng Automobile has achieved explosive growth in sales. Under the premise of total sales of less than 100,000 vehicles, as long as the Chinese market is mature, it is also very likely. We can all see that it is difficult for Xiaopeng Automobile to surpass Tesla. But when there was UC, and when UC occupied the second place, many people may feel the same way. Do you think He Xiaopeng will succeed?