Tesla's several price cuts, the price difference is tens of thousands, how high is its profit, in order to make it such a brazen price reduction? Today I will analyze the cost ratio of Tesla from several different perspectives
The battery is big
For electric vehicles, the largest proportion of price, must be the battery system, especially in the recent battery chip raw materials continue to rise, from 10 yuan / ton to 120 pieces per ton, the upstream of the battery industry chain, the crazy rise of raw materials, will inevitably lead to the increasing cost of downstream manufacturing, to Tesla as an example, it is currently using a relatively cheap lithium iron phosphate battery, and ternary battery compared, this battery price is cheaper, does not contain metal cobalt and other precious metals.
Its disadvantages are also very obvious, because it is cheap and resistant to high temperatures, resulting in a low temperature environment, the performance of the battery will be affected, especially in the cold climate of the northeast, the low temperature reaches minus twenty degrees in the city, the battery is easy to void, the power consumption is faster, and the life is not as high as the ternary battery
Minimalist design = no design
Tesla is famous, the overall style of the car is biased towards simple wind, heavy sense of technology, from the cab at a glance, there is only a large screen, all car functional buttons, all installed on the touch screen
Compared with the competitor Xiaopeng P7, Tesla does not have a 360 hologram, no Danna audio, and even the seats are not leather. There is no seat ventilation in the main driver, and there are no mood lights and reading lights in the Mercedes-Benz S series
Even the car purifier, pm2.5, etc., also need the owner to add additional equipment, in order to have
Marketing is king
Tesla, for example, in their financial statements last year, clearly stated that 10% of the price of the car will be used for brand promotion of the car
These publicity not only includes the promotion of major automotive industry public names, but also the exposure of professional car forums such as Chedi and Autohome, and even Douyin and Xiaohongshu, which will also be promoted in these entertainment apps
Now open the little red book, search tesla, there will still be a large number of internet celebrities, recommended photo videos, Tesla is created as a must-have for female white-collar workers, which is inseparable from the credit of the little red book
On the contrary, some domestic independent research and development of electric vehicle companies, car profits can be said to be very low, even in the current chip price soared, some companies not only do not make money, but even lose money to sell cars
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