For many post-80s and post-90s generations, Game Boy is like a white moonlight in the bottom of their hearts.
Most of our earliest knowledge of games comes from GameBoy.
Mario and Pikachu are many more impressive game characters since they were young.
As I get older, I may often recall the image of my childhood with a small palm holding a large handheld, but most of the time I have lost my passion.
With the appearance of a new GAMEBOY, it once again evoked my heart that stirred the passion of youth.
On April 8, Wuling Hongguang MINIEV GAMEBOY edition was officially launched, and a total of 4 models of new cars were launched, priced at 55,800-69,800 yuan.
"Among the existing users of Wuling Hongguang MINIEV, women account for 78%; the Hongguang MINIEV GAMEBOY, which is officially listed today, accounts for 77% of male users during the blind booking period." This is the data revealed by Tang Ye, public relations and media manager of SAIC-GM-Wuling.
Sure enough, the man was a teenager until his death.
The arrival of this "Street Fighter" will also capture the heart of "Wuling Girl" after Wuling Hongguang MINIEV captured the heart of "Wuling Girl", and circled more "tide play youth".
(1) Women's hearts and men's stomachs, I want them all!
As we all know, with its avant-garde color scheme, unique design and high cost performance, Wuling Hongguang MINIEV has risen in one fell swoop and become a "girly heart predator." ”
So what's the problem?
How does SAIC-GM-Wuling attract tidal youth through "GAMEBOY"? At the same time, it is enough to make people look "GAMEBOY"?
The first is design.
Wuling Hongguang MINIEV GAMEBOY released four color schemes, that is, four theme styles.
Among them, the theme of "Jungle Crossing" is inspired by the military competitive games that most boys are familiar with, and the color scheme of army green and the painting of the body make people feel as if they are in the jungle, full of wildness and mystery.
There is also the theme of "Interstellar Wild", rich cyberpunk style, magic white and interstellar silver echo, full of sense of technology and high-grade.
Inside, Wuling Hongguang MINIEV GAMEBOY also echoes the exterior color matching, creating an immersive game competitive atmosphere.
Compared with the regular version, the interior of Hongguang MINIEV GAMEBOY has been significantly improved in texture and configuration, bringing users a more relaxed and pleasant driving enjoyment.
At the same time, the new car is not only equipped with a 7-inch color LCD combination instrument, a functional wind steering wheel, a knob-type electronic gear shift mechanism, providing cooling and heating air conditioning, a main driver sun visor with a makeup mirror, a driving recorder interface, etc., but also equipped with a reversing image.
The seats are equipped as standard with a four-way adjustable main passenger seat, and the rear seats can be folded flat and can be independently reclined for 5/5 minutes.
Secondly, since it is a young car, it must be "added" in the full dimension of space.
Compared with the current Hongguang MINIEV, the length, width and height of the new car have been significantly improved to 2920*1493*1621mm, and the wheelbase has also increased to 2010mm.
Its trunk volume has reached 347 liters, which undoubtedly brings more spacious riding space and ease of use.
Finally, the area that male users are most concerned about - power, Hongguang MINIEV GAMEBOY has been significantly improved.
The need for long-distance travel is greater.
The motor power and torque of the GAMEBOY version have also increased by 10kW and 25N·m, respectively, the battery life has been increased from 120/170km to 200/300km, and the charging time has been shortened from 6.5/9h to 5.5/8.5h.
Not only that, the GAMEBOY version of the full range of batteries equipped with low-temperature pre-heating charging technology and battery insulation function, the power performance is 50% higher than other non-thermal insulation models, the endurance is increased by 10%, and the problem of "endurance shrinkage" is effectively solved in winter.
Obviously, from the "classic model" sold at the earliest 28,800 yuan, to the "Macaron Macaron", and then to today's "GAMEBOY", hongguang MINI is no longer a single model, but a matrix army of young people.
The classic model has grasped the just needs of young people's "people's scooters", and the macaron has captured the heart of "Wuling Maiden".
Gameboy will also make the trendy and avant-garde young men fall in love with Hongguang MINI.
(2) Electric car = Hongguang MINI EV, which is a kind of "cognition" and a "culture"
Speaking of "electric cars", what comes to mind now must be the Hongguang MINI EV.
This is not only the "brand recognition" of consumers, but also a "cultural phenomenon".
In fact, under today's cross-border trend of thought, Hongguang MINI EV has surpassed the attributes of the car itself, and is more of a personality and self-expression.
In other words, through accurate positioning and ultra-high user recognition, Hongguang MINI EV has not only become the top tide of the automotive industry, but also created a product culture circle of "car modification" and successfully broke the circle.
"Hongguang MINIEV is a product with the highest modification rate in China, and 72% of car owners will make some tidal changes and tidal creations on their cars." Tang Ye said the popular way of the Hongguang MINI EV.
In The Case of MINIEV GAMEBOY, this cultural phenomenon has been extended.
At the same time of the listing, Wuling also launched the first original personalized customization service platform IN CHINA, LING LAB.
Modification has always been a "cool" thing for car users.
However, 99% of Xiaobai users also want to have the results of the retrofit of the trend personality, but they are blocked by the tedious and unpleasant process experience.
Through LING LAB, users customize online to select the desired modified parts, send them to dealers and directly operated stores across the country through Wuling's official self-built logistics, and complete the landing installation service in one stop with the help of the store.
Not only that, Wuling is also enriching the modification parts in it, through personalized customization to truly achieve thousands of people and thousands of cars, so that everyone's grand light MINIEV GAMEBOY is different, to achieve "my car I am the master".
In the future, SAIC-GM-Wuling will arrange the LING LAB offline experience zone in 246 stores in 198 cities, providing one-stop landing services from online optional installation to offline, so that each user can have a unique car.
Kung Fu Automobile believes that LING LAB provides more convenient O2O channels and more stringent product quality checks, which can reduce the threshold for ordinary car owners to embrace modification, and has a great positive effect on the cultivation of the entire modification market.
Obviously, the arrival of LING LAB will be like a mountain-breaking blade, changing the old impression left by the "modification culture" and creating a new world in the mini-car market.
(3) Kung Fu shooting
As a new energy vehicle that understands the most human pyrotechnics, Hongguang MINI EV shares with young people who are keen on Chaochuang and shares together to find an outlet for young people to express their independent personality and form a cultural circle of their own products.
The new Hongguang MINIEV GAMEBOY once again inserts the "tide creativity" of young people's personalization and imagination, coupled with the all-dimensional improvement of power, endurance, space and configuration, which is more attractive.
If you need to buy an additional "big toy", then this car with its own Internet celebrity attributes is also suitable for you who love to play.