Once upon a time, I was also a front-line employee of a 4S store. Today, many years later, I am returning to this field that helped me grow as a "car owner". This time, what I really want to experience is how different the terminal network under the metabolism of the times is in the software and hardware dimensions.
Among the mainstream independent brands, BYD is one of the few practitioners who dedicate more than 90% of their minds to the new energy industry. Judging from the results achieved so far, it is also cost-effective to stick to the original intention - in March 2022, BYD Dynasty's monthly sales exceeded 100,000 vehicles, and it has been officially announced that it will officially stop the production of fuel vehicles from March 2022, in order to devote itself to the business of plug-in hybrid and pure electric series.
The BYD Yongle Shengshi Store, which took root in the country of heaven, has taken the top spot of the "National Image Store" from the moment of foundation laying. The flagship store, which has a total area of 22,000 square meters, has 9 floors. The 7 floors above ground include a new car showroom (Dynasty Network/Ocean Network), an after-sales workshop (Dynasty Network/Ocean Network), an office area, and a customer restaurant. The second basement floor is a commercial garage, which improves the complex conditions exposed to the outside of the new car in the past, and plays an important role in maintaining the "soft facilities" such as paint and glue parts of the new car.
In the Chengdu Airport Road section of "every inch of land", the pressure on investors for such a "luxurious" hardware investment is quite specific. Of course, it also verifies the expectations and spare efforts of brands and dealers for the future. It turns out that it is not only the "Ashkenazi BBA" that has such courage.
01
Showroom impression + blockbuster new car
"Green" is not only the main theme of our homeland, but also the representative color of vitality and nature. BYD has integrated the "green" elements of the business into the product development and even the underlying will of the entire brand. Standing at the door of the exhibition hall, you can feel the ecology and simplicity of the wind head-on, such as the background wall of the reception desk is a huge abstract leaf vein, the design sense is outstanding, and the visual effects can also be regarded as echoing the brand concept.
Just stepped into the new car showroom was touched by the enthusiasm of the sales lady, in the whole process of accompaniment and explanation, customers will not have a sense of snub. In fact, this is also the "service 3.0" vigorously advocated by brands and dealers, and an important part of it is to complete the reception of customers entering the store within 7 seconds.
The total area of the new car showroom is 900 square meters, and the outstanding floor height brings good natural light transmittance. In addition to the bar serving drinks and desserts, there are also several negotiation booths in the center of the exhibition hall, and customers can enjoy the new cars of all parties in the exhibition hall in the gap between conversations. In addition, using green plants as a screen is also a good way to relax the mood.
In the corner of the exhibition hall, a "merit wall" is also independently set up, displaying various trophies and photo frames, silently supporting the glory of the brand and dealers in the past, and proudly showing a corporate culture for customers.
The placement of the exhibition car is also exquisite. The central booth was reserved for the blockbuster cars of the season, and they served as the image ceiling of the entire brand. For example, the booming Han DM-i, its bright dark blue exterior with a wide and flat Coupe-style body, looks particularly stylish. With Han DM-i is the SUV series flagship Tang DM-i, remember when it was just listed, many people were really amazed by the luxury and technology of the overflow screen, and the interior of a number of large-size LCD screens + fur trims is undoubtedly a cross-level existence, making people unable to open their eyes. The electronic screen in the center of the background announces that BYD has entered the next generation from beginning to end.
On both sides of the booth, popular models including the Song Max DM-i, Song Pro DM-i and Qin Plus DM-i were displayed. The indoor flood of light + information exhibition shelf also allows me to understand the details inside and outside the car thoroughly.
The new generation of EV plus is located next to the bar at one end of the showroom. In front of a group of mixed brothers, this exquisite and uncompromising design car actually had a "clear smell". Even the booth away from the hustle and bustle has left a more independent car viewing space for users who love pure electric travel. The sports bike next to the car and the advertisement on the background board visually display the attributes of the meta PLUS main trend play + urban fashion life. For an overview of the Marine series, take the elevator to the exclusive area on the third floor.
The space outside the exhibition hall is not very generous, and a double lane that can be staggered + more than ten standard parking spaces is still a bit crowded under BYD's daily high traffic. Despite this, Yongle Shengshi store is still equipped with 6 120kW fast charging piles, extruding space under limited conditions to provide customers with the convenience they need, which is a "luxury configuration" that is difficult to achieve in the first few years of new energy.
02
After-sales department experience
In order to facilitate the owner of the return station, the after-sales agency covering the insurance department and maintenance reception is still concentrated on the first floor, and there is a temporary lounge and an electronic kanban board for the construction progress. However, in order to accommodate the massive number of vehicles returning to the station, the mechanics, sheet metal and painting workshops of the Dynasty series were arranged on the 4th, 5th and 6th floors respectively to maximize the use of space and avoid the chaotic mess of "throwing all the brains together" in the past. From the vehicles to be repaired to the large equipment, it is so orderly that the interaction between the various types of work is minimized. The same configuration before can only be seen on a few luxury brands, admiring the boss for "willing to give up the cost", but also marveling at the speed of progress of the times. Accustomed to a variety of "wild roads", I could not imagine that BYD could grow into a supporting benchmark in the field of autonomy.
In principle, there is no need for customers to enter the workshop for a visit, just wait for the completion of the car in the customer rest area of more than 200 square meters on the top floor of the 7th floor. However, with the idea of the classic "all coming", I still can't suppress my curiosity to observe.
First of all, in order to ensure safety, customers must wear safety equipment, such as temporary helmets provided in the store, when entering the workshop. Good guys, or that taste - user safety, is bydy for many years to adhere to the principle.
There are up to 22 technicians in the entire mechanic team, of which 75% have been certified by the manufacturer. In the machine repair workshop, you can see the standard lift + four-wheel locator configuration of the 4S shop, and each station is equipped with a tail gas collection pipe to improve the working environment of the workshop. The pneumatic equipment (air pump) is also placed on the top, which is safe to operate, and the site is also cleaner and cleaner. The four-wheel positioner is calibrated for the latest 3D calibration for more accurate data acquisition. Although most of the equipment types are similar to the past, in the new store, whether it is the technical level of the hardware or the standardized management of the site, it is not the same.
It is worth mentioning that after entering the new service era, the response speed of the brand to the after-sales department to complaints has been shortened from the past 24 hours to 1 hour. Although the pressure has doubled, according to the information provided by the after-sales partners, they can fully keep up with the rhythm after a short period of adaptation, which after all heals the pain points of "no one responds, and even the user is kicked" in the past. In other aspects, users can also enjoy door-to-door delivery of cars, delayed services, etc. It can be seen that BYD's service specifications are approaching first-line joint ventures and even luxury brands at a rate visible to the naked eye.
If the machine repair center on the 4th floor has been upgraded and optimized on the basis of the past, then the sheet metal and painting workshops on the 5th and 6th floors are completely subversive.
Sheet metal room set up as many as 12 fully enclosed work rooms, which is unheard of by my earlier generation of "4S people", and strives for high configuration, high efficiency and high quality synchronous expansion. For example, in the grinding station, it is possible to realize the simultaneous construction of multiple vehicles.
The introduction of dry mill equipment integrates adsorption technology, its integrated exhaust system basically eliminates a large amount of dust generated during sheet metal grinding and shaping, and only needs to clean the dust in the collection belt regularly. It is said that the amount of dust collected in a week is 60 kilograms, which is evident in the efficiency. In the past, the picture of "dust flying" is gone, from the micro health of personnel, the cleanliness of the site, to the macro environmental pollution, have been qualitatively improved.
Once the vehicle has completed the sheet metal work, it can be moved to the spray shop via a dedicated spiral channel. Here, the grilling room that introduces nano-baking technology will complete the essential work in the most efficient and high-quality way.
As the name suggests, each nano baking room has 8 nano baking boards, and the total power consumption is 50kW. This is different from the new baking technology with the baking lamp as the heat source, the principle is exactly the opposite of the traditional "dry body" from the outside to the inside, which is to heat the paint surface uniformly from the inside to the outside through microwave, the curing speed is faster, and the paint quality is more guaranteed. Achieved the long-cherished wish of "raising the quality of sheet metal spray to the same level as luxury brands".
In terms of time, the traditional baking method takes more than 30 minutes to solidify the paint surface. Nanotechnology can do the same job in just 10 minutes. The most important thing is to avoid additional losses to the vehicle due to improper operation of the heat source, and even to generate safety hazards.
It should be noted that at the request of BYD, the paint purchased by Yongle Shengshi Store is environmentally friendly and colorful water-based paint, and the brand is the international front-line "Aishida". After obtaining the consent of my after-sales friends, I made a special trip to the paint room to make a field observation - the complete color code, the neatly arranged lacquer cans, and the clean countertops all bid farewell to the "colorful and dilapidated workshop" in the past.
03
Write at the end
Under the prospect of BYD's unified terminal price, dealers can compete with those added values that can be seen and touched. After this short experience, I think that Yongle Shengshi Store has been haunted by the keywords of "standardization" and "efficiency" to carry out pre-sales and after-sales service. Whether it is the hospitality of the personnel, or the hardware specifications or the environment inside and outside the store, they are different from the "old and broken" impression that was common in the past independent brands. This is the image ceiling of independent brands in the terminal link.
Finally, in the face of the continuous exploration of oil prices, the cost of traditional fuel vehicles is continuing to rise with an unprecedented momentum, which is a good opportunity for new energy companies that adhere to science and technology, economy, and continuous improvement in texture and luxury. In addition, from the perspective of consumers, BYD with outstanding product strength and advanced service awareness will inevitably become a new energy option that is difficult to avoid at present and even in the foreseeable future.
Written by | Tommy
The picture | the network
Edit | White Technique
Reviewer | Lan Qingqing
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