On April 8, 2022 (Shanghai), the first co-brand limited edition of the Avita brand, the Avita 011 emotional intelligence electric coupe SUV, ushered in a unique global debut. Matthew M. Williams (hereinafter referred to as MMW), co-founder of fashion pioneer brand 1017 ALYX 9SM and creative director of French fashion luxury brand Givenchy, has shared a large number of details co-created with Avita on his personal social platform, unveiling the mystery of Avita 011.
As the opening of Avita's fashion crossover "0" series, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh, with a global limit of 500 units.
"Avita 011 not only expresses contemporary fashion trends, but also perfectly interprets the technological interaction of emotional intelligence, which is its biggest charm." Ms. Wang Lin, Chief Marketing Officer of Avita Technology, said: "Avita 011, as a joint limited edition of the Avita 11 series, truly integrates the essence of fashion and technology, and we are extremely honored to bring such a pioneering work of the times into reality, and we hope that such cross-border innovation can continue to bring changes to users, so that Avita can truly become the embodiment of users and deliver broader freedom for life." ”
Inspiration collides, evolution goes unbounded: the AVATR x MMW design philosophy coincides
As the first smart electric vehicle and a fashion item created by world-class fashion designers, Avita 011 is the perfect fusion of forward-looking car design and contemporary fashion design, and has become a masterpiece leading the future automotive trend with futuristic design concept, casual and luxurious visual style and emotional humanistic care.
Guest designer MMW's fashion design concept and its iconic trend elements were also vividly presented on Avita 011. As a fashion icon in the current cultural field, MMW is involved in cross-border design in fashion, fashion, design, music, photography, art and other fields, and has cooperated with many international first-line brands such as Moncler, Nike, Bang & Olufsen. As the first intelligent electric vehicle work released by MMW, Avita 011 has infiltrated its design concept and distinctive style across many fields in terms of shape, material, color, etc. There is no doubt that the Avita 011 Co-Brand Limited Edition is another crossover masterpiece of MMW.
Commenting on the collaboration, Nader Faghihzadeh, Avita's chief design officer, said: "As an automotive designer, you have to somehow turn information into emotion. Design is emotional, it needs to impress others, it also needs to impress you. Avita 011 is inspired by emotion and futurism. Classic car design collides with MMW's avant-garde fashion design, bringing a unique experience to users. For users, we hope that Avita 011 is stylish and interesting, can interact and evolve with you, can better express themselves, and make emotions more active and vivid. We are constantly exploring the fusion and balance of technology and fashion, and in this way we have realized the unique style of Avita 011. “
Casual luxury, symbiosis of style: AVATR x MMW design details are unique
Like the Avita 11 series, the Avita 011 follows a minimalist approach. The all-black color scheme makes the body more avant-garde. Overall, the Avita 011 conveys a sense of the future that is integrated, bold and confident. Stop and stare, its disc-wing front face is full of sensibility, conveying a sharp sense of technology. The suspended body is highly futuristic, highlighting a perfectly balanced sporty posture. The spaceship tail design perfectly combines the characteristics of luxury coupes and SUVs, firm and powerful, outstanding.
Black, representing mystery and confidence, has always been the most representative color in MMW fashion works, and it is also the only body color selected by Avita 011 - light and shadow black. The whole car presents different levels and textures of depth from the outside to the inside, which is extremely infectious, interpreting the supreme realm of MMW black.
At the same time, the design of the buckle has also been applied to the Avita 011 in a new "evolved form" - the back of the front seats, the storage compartment under the front center control and the trunk. The limited edition of exclusive buckles can meet the functional needs of the car, but also can be flexibly used in daily life.
The hand-wrapped leather of the whole car is also a testament to the ingenuity of Avita 011. The cockpit uses a lot of high-gloss NAPPA leather, and for the first time, the low-key and luxurious NUPRIMA matte leather is applied to high-end production cars. Nuprima achieves a unique tactile feel and a rich and varied layered effect through the microstructure on the surface of the coating, creating a glossy glow of different cortexes in the car, and mixing and matching a rich sensory feeling.
The Avita 011 is fitted with 22-inch wide wheels to create a highly tense motorsport posture. The suspension logo of the four wheel covers is always in a "calm and calm" posture during the high-speed driving of the vehicle, highlighting the unique identity of Avita 011.
As a unique logo of Avita 011 and MMW joint limited edition, "AVATRMMW" is also like a finishing touch, cleverly presented in the seat headrest, brake calipers, welcome pedals and boot screen and other components and functions, in the Avita 011 limited exclusive driving experience, the style symbiosis.
Combining high performance and high intelligence: a new benchmark for shaping the international high-end intelligent electric vehicle brand
As a joint limited edition model of the Avita 11 series, the Avita 011 also has the hard power of emotional intelligence. Thanks to CHN, a new generation of intelligent electric vehicle technology platform jointly created by changan automobile, Huawei and CATL era, Avita 011 has excellent intelligence and performance advantages from the beginning.
Equipped with Huawei's new generation of dual motors, the maximum power is 425kW, and the front and rear counterweights are close to 50:50, which can achieve unique electric handling fun. At the same time, equipped with a new generation of CTP ternary lithium battery pack in the Ningde era, the longest battery life of Avita 011 is more than 700km, which completely solves the mileage anxiety for users. The first application of 750V high-voltage charging system, the maximum charging power up to 240kW of super fast charging, can further achieve efficient energy replenishment.
Avita 011 is also equipped with Huawei's HI (Huawei Inside) full-stack intelligent car solution, equipped with a supersensitive system and a supercomputing platform, including 3 lidar, 6 millimeter wave radar, 12 ultrasonic radar, 13 cameras, with 400TOPS computing power, which can easily realize high-end intelligent driving under complex urban road conditions, and bring users a very "smart" driving experience covering the whole scene of high-speed road sections, urban road sections and parking links.
Emotional intelligence, evolutionary without boundaries. Avita 011 leads the fashion trend of smart electric vehicles with insight into the aesthetic design and human technology of the future. Avita 011 co-brand limited edition emotional intelligence electric coupe SUV will be officially released in the second quarter of this year, while booking will be opened, and will be officially delivered in the fourth quarter.