"Encirclement and suppression" of Tesla, which was once the motto of the new energy forces, is now obvious that the "encirclement and suppression" has not been realized, but after the reduction of policy subsidies, the losses of the new forces have intensified. On the other hand, the traditional car company BYD not only has sales close to Tesla, but also has a sprint of 2 million sales in 2022. Now, the new car "SEAL" of the benchmark Model 3 is about to come out, can BYD, which carries the banner of domestic production, stir up thousands of waves with one stone?
Pure electric platform to build, comparable to Tesla Gigafactory?
According to reports, BYD's new car is not bad. Based on BYD e platform 3.0, the length of the car is 4800 mm, the wheelbase is 2920 mm, compared with the "dolphin" who first used the platform, the positioning of the medium and large car of the "SEAL" is easier to attract the attention of the outside world, and it is also more able to highlight the upper limit of the e platform 3.0.
In fact, BYD has revealed as early as before that the E platform 3.0 will support pure trams to achieve a 1000km endurance, which is BYD's first pure electric platform in the true sense, and the synchronization of the next level should be a qualitative leap, which is where its strength lies. Of course, according to the actual situation, the blade battery equipped with "SEAL" belongs to lithium iron phosphate, and it may be difficult to achieve 1000km endurance, but it should be close to it.
In addition, the appearance of this "Seal" model is basically the same as the Ocean-X released last year, most people will like it, and the excellent streamline and texture will also indicate that this car will have a good performance in the wind resistance coefficient. The highest 390kW four-wheel drive motor, 100 km/h acceleration of 3.8 seconds, the vehicle pre-sale range of 220,000-280,000, and Model 3 is basically at the same price, I don't know if Tesla has a feeling behind a cool?
The old-fashioned marketing is sincere, and the target is young people
At present, the new energy market is always "Wei Xiaoli" These new forces have a high voice and sales are very good, but they are helpless in the face of years of growing losses. On the other hand, ASD, as a traditional car company, from products to marketing, is a consistent "old" routine, but it is this steady pace that has created BYD's new energy status today.
Nowadays, the "seal" preheat map has spread in the industry, but BYD does not have a "sun muscle" on the official channel, neither official map nor pre-sale, which is very appetizing. In fact, it is not BYD deliberately posing, this practice has long been very common in the industry, unknown sources of official charts and pre-selling prices are quietly testing the user's acceptance, so there is room for adjustment according to the market reaction products, and from the current industry call, BYD "seals" are not far from the listing.
Although the marketing routine is "old", but can not stop the youth of BYD products, only from the appearance of the "SEAL" model, the standard long wheelbase, short front and rear suspension, low front, almost the sense of sport and technology to the extreme, obviously, compared to the e platform 3.0 released "Dolphin", the former is to test the waters, the latter "SEAL" is a large-scale march for young users, this should be BYD has been dreaming of the layout of the field. Now that I have finally fulfilled my wish, let's see how BYD performs.
Benchmark tesla model 3, can BYD carry it?
From the perspective of product positioning, BYD's ambition to compete with Tesla Model 3 has jumped on the paper. However, after countless times of harsh words from friends, Tesla is still the same, as the "leader" of contemporary electric vehicles, only a few models can sell well around the world, Tesla relies on only products?
Figuratively speaking, Tesla is like the "Apple" in the automotive industry, and there are ideas in addition to the product to make users pay, creating a high premium for the Model series today. For domestic new energy, any company is eager for a high premium, but the possibility of replicating Tesla's success is very small, for the same reason, the world does not need a second Tesla, must find another way. Looking at all OF BYD's product models, none of them are linked to a high premium. Therefore, making a "bucket car" with both performance and cost performance may be the only choice for BYD, of course, it is not excluded that BYD has other ideas, but it is obvious that the "millet" in the automotive field will soon be able to win the battle with Moedl 3. Judging from the product parameters and pre-selling price of "Seal",
Cost performance is still in the first place, does this mean that BYD is about to become the "millet" in the automotive field? (Author: Periscope Jun)